Associate Manager, Growth Marketing

Описание вакансии

Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision — to simplify payments for Indian businesses — we’ve since grown into a fintech powerhouse driving India’s digital payment revolution.

Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow.

From seamless checkouts to payroll automation, across India, Singapore, and Malaysia, we’ve been engineering a fintech ecosystem that’s redefining how money moves across Asia — and we’re just getting started.

Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently.

Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme — and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region.

We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions — including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) — along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia.

But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen — you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle — if you’re curious, you’ll feel at home here. People > Pedigree — we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles — this is where interns question CXOs and CXOs say “thank you.” Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors,  you’ll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.

Key Responsibilities

Campaign Planning & Onboarding

• Own the end-to-end campaign setup process — from brief intake and media planning to creative specifications, trafficking, and go-live
• Translate advertiser KPIs (ROAS, CPL, CTR, incremental lift) into campaign structures suited for Razorpay's Transaction Ads inventory and Audience Intelligence activations on Meta and Google
• Coordinate with sales and advertiser teams to define targeting parameters, audience segments, budget pacing, and flight schedules
• Ensure all campaigns are launched accurately and on time, with proper tracking and attribution in place

Campaign Execution & Optimization

• Monitor live campaigns daily across Razorpay Media Network (in-transaction and post-transaction placements) and offsite channels (Meta, Google)
• Proactively identify underperforming campaigns and implement optimizations across bids, creatives, audience segments, and pacing
• Manage budget allocation across campaigns to maximize delivery and performance against KPIs
• Work with the publisher operations team to troubleshoot delivery issues and ensure inventory health on 3P publisher platforms

Client Reporting & Insights

• Build and deliver regular performance reports (weekly, mid-flight, end-of-campaign) with clear insights and recommendations
• Present campaign results to advertiser POCs and agency teams, demonstrating ROI and identifying opportunities for upsell or renewed investment
• Develop standardized reporting templates and dashboards that scale across the campaign portfolio

Audience Intelligence Campaign Management

• Set up and manage transaction graph-based audience segments for activation on Meta and Google
• Coordinate with the data and product teams on segment availability, refresh cycles, and match rate optimization
• Support advertiser teams in interpreting audience performance data and refining segment strategies across campaign cycles

Cross-functional Collaboration

• Partner with enterprise sales during the pre-sales phase to validate campaign feasibility, scope delivery timelines, and set realistic performance expectations
• Work closely with product on feature gaps, delivery bugs, and tooling improvements that impact campaign operations
• Coordinate with creative and agency partners to ensure ad assets meet platform specifications and quality standards
• Feed structured performance insights back to the sales team for renewals, upsells, and new business pitches

Process & Operations

• Maintain accurate campaign trackers, status dashboards, and pacing reports across the entire active portfolio
• Document SOPs for campaign onboarding, optimization workflows, and reporting cadences
• Flag risks proactively — budget overruns, delivery shortfalls, creative fatigue — and drive resolution before they impact client outcomes

Required Skills and Qualifications

• Bachelor's degree in any discipline; quantitative or business backgrounds preferred
• 3–6 years of experience in campaign management, ad operations, or performance marketing — ideally at a DSP, ad network, publisher, or performance marketing agency
• Hands-on experience managing campaigns on Meta Ads Manager and Google Ads (DV360 or Programmatic is a plus)
• Strong analytical ability — comfortable working with campaign data in Excel/Sheets, pulling insights, and identifying optimization levers without hand-holding
• Experience with audience-based targeting strategies (custom audiences, lookalikes, contextual, behavioral segments)
• Familiarity with tracking and measurement frameworks — pixel setup, conversion events, UTM parameters, and attribution models
• Excellent client-facing communication skills; able to present performance data clearly to marketing and agency stakeholders
• High ownership mentality — able to manage 10-15 campaigns simultaneously while maintaining quality and SLA commitments
• Prior exposure to retail media, commerce media, or fintech advertising is a strong plus
• BFSI advertiser experience (banks, credit cards, insurance, fintech) is an advantage

Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.

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