Associate Social Media Engagement Manager

Описание вакансии

Nex is on a mission to help families rediscover the joy of movement. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, encouraging kids and adults to move more, play more, and have fun together. Nex Playground, the company’s award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design. It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities.

Nex Playground features a growing library of 50+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals. Content includes collaborations with partners like Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company’s Most Innovative Companies, TIME’s Best Inventions, and Parents’ Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards. We encourage you to explore Have Fun and Is Motion Gaming Back?, as they offer a deeper look into our culture, values, and explain how our approach to motion gaming differs from previous generations.

Location: Remote (U.S./ Canada-based preferred)

Annual Salary: USD 80,000 - USD 100,000

Type: Full-time

Reports to: Social Lead

About this Role:

As part of our transition to bringing social in-house, we’re hiring our first Associate Social Media Engagement Manager to help shape how Nex shows up for parents every day, and during our biggest moments.

The Associate Social Media Engagement Manager owns the day-to-day execution of community management across Nex’s social channels while collaborating closely on strategy. You’ll be the frontline voice of the brand, engaging parents, surfacing insights, and ensuring our social community feels responsive, welcoming, and on-brand.

As Nex scales, this role will also support game launches, IP partnerships, and brand collaborations, helping balance product education, partner messaging, and brand voice across a dynamic content calendar. You’ll play a key role in ensuring our community experience remains clear, cohesive, and authentic — even as messaging becomes more complex.

This is a hands-on role for someone who understands modern parenting, thrives in fast-paced environments, and brings strong judgment, empathy, and brand voice instincts to everything they do.

Core responsibilities

Social Engagement Across All Channels: Execute daily community management across Instagram, TikTok, Facebook, Threads, LinkedIn, YouTube, X, Reddit, and emerging platforms by monitoring conversations, responding to comments and DMs in a relatable, social-first and brand aligned voice, escalating customer service issues to CX, amplifying brand love moments, strategically participating in relevant audience conversations, and supporting inbound message spikes during launches, holidays, shipping delays, or high-volume moments.

Engagement Execution & Optimization: Execute and optimize engagement initiatives in partnership with the Social Lead by identifying opportunities to increase replies, saves, shares, and positive sentiment while supporting social listening efforts and surfacing actionable insights.

UGC Curation & Community-to-Content Bridge: Identify and curate high-quality UGC on all social channels, collaborate with the brand community team to source customer stories, brief UGC needs for campaigns, and serve as the bridge between social strategy and our engaged Facebook & Circle user communities to ensure cohesion across the customer journey.

Publishing, Calendar & Workflow Support: Support content scheduling, publishing, and calendar management across all platforms while identifying timely cultural moments and trend opportunities to enhance relevance and engagement.

Cross-Functional Collaboration & Alignment: Partner closely with social, CX, brand marketing, paid, publishing, and community teams to ensure engagement efforts align with business goals, game launches, IP partnerships, and broader marketing initiatives.

Required Qualifications

• 3-5 years of experience in social media community management or engagement roles
• Experience managing community engagement across multiple platforms
• Strong understanding of modern parent and family audiences
• Demonstrated ability to drive engagement, sentiment, and conversation growth
• Experience using social listening and management tools (e.g., Sprout Social)
• Excellent written communication skills with strong brand judgment
• Experience escalating CX and product issues appropriately
• Ability to manage multiple priorities in a fast-paced environment
• Self-starter who takes initiative and identifies opportunities proactively

Preferred Qualifications

• Experience working with family oriented, kids or parenting brands
• Experience supporting product launches, partnerships, or IP-driven campaigns
• Background in consumer tech, gaming, lifestyle, or family brands
• Experience collaborating cross-functionally in remote teams
• Experience supporting engagement during high-volume moments (PR, launches, TikTok Shop spikes)
• Familiarity with short-form video content and TikTok-native formats

What Sets You Apart

• Deep professional understanding of how family and parenting audiences behave on social - what they save, share, DMm and tag.
• You think beyond reactive engagement and proactively create engagement opportunities
• You can balance warmth, playfulness, and professionalism in brand voice
• You recognize brand love moments and amplify them naturally
• You understand that engagement is not vanity, it’s a growth driver
• You take initiative and consistently look for ways to increase resonance and sentiment
• You care about building a community, not just managing comments

Why This Role Matters

This is a foundational hire as Nex builds its in-house social team. You’ll help shape how we engage families, support our biggest launches, and build a social audience that grows with us. While this role is focused on our social community today, there is opportunity to evolve as the team scales.

We Offer

• Competitive compensation package.
• Flexible working hours and vacation policy.
• Product-driven culture that treasures talents and individual growth.
• Front-row seat and hands-on experience with cutting edge technologies in the evolving gaming field

Nex is located in San Jose, California, USA and Hong Kong. Learn more about us at nex.inc/who-we-are.

We encourage applications even if you don’t meet more than 50% of the requirements — we believe that experience comes in many forms!

Nex is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, gender identity, and sexual orientation), national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable law. This policy applies to all individuals at every stage of the employment relationship, including all current and prospective employees, and covers all employment decisions including recruitment, hiring, job assignment, promotion, compensation, benefits, training, discipline and termination.

We are committed to providing a workplace free from discrimination and harassment and to fostering an inclusive environment for all employees.