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Associate - Social Media Strategy
VaynerMedia — это престижное глобальное агентство с уникальной культурой. Работа здесь дает отличные возможности для нетворкинга и профессионального роста, хотя и предполагает высокую нагрузку.
Сложность вакансии
Роль требует глубокого понимания культурного контекста Индии и умения быстро адаптироваться к трендам. Основная сложность заключается в необходимости совмещать аналитический подход с креативным мышлением в высоком темпе агентства.
Анализ зарплаты
Зарплата для позиции Associate в сфере SMM-стратегии в Индии сильно варьируется в зависимости от города (Мумбаи обычно выше) и уровня агентства. VaynerMedia относится к топовому сегменту, поэтому предложение должно быть конкурентоспособным.
Сопроводительное письмо
I am writing to express my strong interest in the Associate - Social Media Strategy position at VaynerMedia India. As someone who lives and breathes social media trends and understands the nuances of the Indian digital landscape, I am excited by VaynerMedia’s "Post Creative" approach. I have a proven track record of translating community insights into actionable content strategies that drive both engagement and business results.
In my previous experience, I have excelled at crafting comprehensive content calendars and leveraging social listening to identify emerging trends before they go viral. I am particularly drawn to VaynerMedia’s entrepreneurial "lab" culture and the focus on empathy. I am confident that my ability to synthesize quantitative research into compelling strategic narratives will make me a valuable asset to your creative team and help propel your clients to the intersection of attention and culture.
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Откликнитесь в vaynermedia уже сейчас
Присоединяйтесь к команде VaynerMedia и станьте голосом ведущих мировых брендов в социальных сетях!
Описание вакансии
What’s up? We’re VaynerMedia! We are a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, Singapore, Australia, Thailand, Japan and Mexico City. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
Culture is our key and Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE.Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In APAC, we are proudly +250, servicing a diverse client all around the region.
We’re looking for amazing people to join our India team more specifically, a Social Media (POST CREATIVE) STRATEGIST.
The PITCH
Well, now we’re looking for someone who lives and breathes social media even more than us. Do you know all of the latest trends? Memes? Maybe you’ve dabbled in the world of influencers? Believe in the power of social media and community management to change hearts, minds, and drive sales? Love the hustle of fast-paced, hyper-growth agency life? Thrive in a role where you can bring ideas to life on billions of screens? Cool. Then let’s talk.
This exciting opportunity of a full-time role based in India will allow you to collaborate with the local team as well learn from the experts globally. You will manage and drive our strategy expertise and someone who is familiar with the India landscape.
Do you wanna geek out on the world of media and creative advertising agency? Oh well, we could be meant to be -----so keep reading!
Here’s where you come in.
Volume, ideation and listening are the building blocks to being an exceptional Post Creative Strategist. We believe everyone's got brilliant ideas. But what sets YOU apart from the rest? It’s about forming several strategies to win with different groups of demographics.
You have a solid understanding of what works in the industry but at the same time, constantly determining what can make your strategies better. Possessing an undying passion to continuously make magic happen regardless of the adversities thrown in your way.
Our Post Creative Strategists do more than just providing insights and research to the Creative team, they provide continuous recommendations based on daily evolving conversations. This position represents the community’s voice in every aspect of the brand and maneuvers way through multiple channels. The ideal candidate synergises well with the Creative team and is deeply rooted in the purpose of ‘customer first’.
The Brief
- Knowledge and implementation of end-to-end customer experience strategies, including customer research, strategy, vision & design
- A keen sense of developing strategy solutions, from brand strategy, down to tactical social, content and influencer strategies
- An out of the box perspective on data and research to find interesting consumer insights that we can leverage on
- Strong understanding of marketing fundamentals
- Able to craft content calendars, caption banks, and trendjacking posts with ease.
- An understanding of community management and social listening to deeply understand people
- Ability to read and internalise social media comments and differentiate people’s behaviours on different social platforms
- Brings the consumer’s world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.
- Articulate effective strategic rationale and logic flow that will help form a compelling story.
- Deck crafter - someone that can detail out ideas and insights that are clear and can sell!
What you should know about VaynerMedia
Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!
Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.
P.S Portfolio would be nice :)
#LI-Onsite
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Навыки
- Data Analysis
- Content Strategy
- Copywriting
- Market Research
- Presentation Skills
- Social Media Strategy
- Customer Experience Strategy
- Social Media Listening
- Influencer Marketing Strategy
Возможные вопросы на собеседовании
Проверка умения быстро реагировать на культурные события, что критично для VaynerMedia.
Приведите пример недавнего тренда в индийских соцсетях. Как бы вы адаптировали его для крупного FMCG-бренда?
Оценка навыков работы с данными и их интерпретации для креативной команды.
Как вы используете инструменты социального прослушивания (social listening) для формирования контент-стратегии?
Проверка понимания специфики разных платформ.
В чем, по-вашему, главное различие в поведении аудитории в Instagram и LinkedIn в контексте индийского рынка?
Оценка навыков презентации и убеждения.
Опишите случай, когда вам пришлось защищать смелую стратегическую идею перед клиентом. Какой был результат?
Проверка соответствия культуре агентства (быстрый темп и гибкость).
Как вы расставляете приоритеты, когда работаете над несколькими кампаниями с жесткими дедлайями одновременно?
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