Audience Insights and Analytics Lead

Описание вакансии

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team

The Audience Insights team uses Roku's first-party data to tell stories about TV consumer trends, behaviors, and preferences. We extract and analyze data, transforming findings into clear, digestible, and accessible insights about how Roku fits into the cultural landscape. Stakeholders rely on us for stories that (1) highlight consumer shifts to streaming, (2) offer empirical recommendations for clients, and (3) showcase Roku as a thought leader within the industry.

About the Role

As an Audience Insights & Analytics Lead within the Ad Sales organization, you will be working hands-on with our first party log data to develop and own projects that will inform clients of how culture plays out on Roku.

For Chicago Only - The estimated annual salary for this position is between $104,000 - $120,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Located in New York City, Los Angeles, or Chicago

What you'll be doing

• Partner cross-functionally with Sales, Marketing, Strategy, Measurement, Communications, and Content to address audience questions and initiatives
• Design and execute analyses that highlight user behavior and advertiser opportunities, particularly around sports, holidays, and cultural moments
• Serve as a go-to partner for Ad Sales to develop bespoke audience and behavioral insights for large sponsorship opportunities
• Use a “full stack” approach to insights: formulate research questions, write SQL, analyze results, build visualizations and slides, and present findings to stakeholders and clients
• Build and optimize self-serve tools and dashboards for internal teams; document processes to help the Audience Insights team scale
• Contribute to thought leadership opportunities, ranging from whitepapers to quick press-optimized insights that capitalize on ephemeral moments

Minimum requirements

• 5+ years of analytics or insights experience in media, technology, or advertising organizations
• Experience with big data technologies and frameworks (e.g., Hadoop, Spark, Presto) to process and analyze large datasets
• Knowledge of the TV industry and Roku's strategic position in the landscape

On-the-job skills

• SQL expertise: translate business questions into complex queries and thoughtfully leverage subqueries, CTEs, and window functions
• Ability to "turn math into English": transform raw data into compelling narratives and visuals, making the "so what?" clear to stakeholders
• Creativity with data: go beyond a prescribed or trodden approach and develop new, innovative ways to answer insights questions. Can work dynamically and pivot as needed
• Comfort exploring new datasets and piecing together knowledge as you go

Personal attributes

• Excellent verbal and written communication; able to tailor style based on the audience
• Entrepreneurial spirit: anticipate needs, find whitespace, generate ideas, innovate, and own work end-to-end
• Strong organization, prioritization, and time management skills
• Exceptional attention to detail

We're excited if you have

• Interest in sports, content, and pop culture
• Knowledge of TV measurement vendors, methodologies, and terminologies; familiarity with syndicated TV reporting, particularly Nielsen's NPOWER
• Experience ideating, building, and scaling home-grown tools, products, or dashboards
• Knowledge of statistical methods (e.g., clustering, predictive modeling, regression) applied to business problems
• Proficiency with R or Python; experience building in Tableau or Looker
• Experience working with consumer or user insights

Successful candidates will be

• Solutions-oriented
• Curious
• Critical thinkers
• Self-starters
• Pragmatic
• Relationship-driven
• Passionate about entertainment and data

#LI-SR3 #LI-Onsite

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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