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B2B Demand Generation Sr. Manager
Отличная позиция в быстрорастущей международной компании с сильным брендом и миссией. Предлагается расширенный пакет льгот, включая гибкий график и поддержку здоровья, а также реальная возможность влиять на бизнес-результаты в крупном регионе.
Сложность вакансии
Роль требует глубокого понимания B2B-маркетинга в Латинской Америке, навыков работы с данными и управления сложными воронками продаж для Enterprise-сегмента. Высокий уровень ответственности за выручку и необходимость взаимодействия с топ-менеджментом повышают планку требований.
Анализ зарплаты
Указанная роль Senior Manager в международной компании уровня Wellhub в Мехико обычно предполагает вознаграждение выше среднего по рынку. Наш анализ базируется на данных для технологических компаний в регионе LATAM для позиций уровня Senior/Head of Marketing.
Сопроводительное письмо
I am writing to express my strong interest in the B2B Demand Generation Sr. Manager position at Wellhub. With over 6 years of experience in driving revenue marketing and demand generation within the B2B SaaS sector, I have a proven track record of mapping complex buyer journeys and building predictable pipelines that align closely with sales objectives. My expertise in the LATAM market, specifically in Mexico and Chile, allows me to craft localized strategies that resonate with both SMB and Enterprise segments.
At my previous role, I successfully integrated digital and offline channels to reduce customer acquisition costs while increasing lead quality through data-driven nurture flows and strategic field marketing. I am particularly drawn to Wellhub's mission of making every company a wellness company, as I value a culture that prioritizes both professional impact and personal wellbeing. I am confident that my analytical approach and experience in cross-functional leadership will help Wellhub scale its presence across the SS LATAM region.
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Описание вакансии
Your wellbeing, our mission. Join a company shaping a healthier world.
GET TO KNOW US
At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.
We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.
Join us in redefining the future of wellbeing!
THE OPPORTUNITY
We are looking for a Revenue Marketing Senior Manager (Demand Generation) for our SS LATAM market (Argentina, Chile, and Mexico). This role is based in Mexico City (CDMX) and will report directly to the Regional Marketing Director.
As the Revenue Marketing Sr. Manager for SS LATAM, you will have a direct impact on Wellhub’s revenue. You will map the buyer journey from start to close and drive brand awareness across both SMB and Enterprise companies. This role focuses on B2B marketing and on generating leads and revenue for the SS LATAM Enterprise market.
YOUR IMPACT
You will be responsible for analyzing the SS LATAM B2B pipeline, reviewing channel performance, sales cycles, conversion rates, and other key metrics. You will lead the development of strategic messaging and stay on top of market and competitor trends, regularly providing insights on how to adapt and reduce risks.
To achieve this, you will:
- Work closely with cross-functional marketing teams to align on channel strategy and drive enterprise revenue.
- Become the expert on the SS LATAM market: understand our segments, industries, and buyer personas, and guide how our marketing efforts support the sales cycle and buyer journey.
- Build a predictable pipeline that enables accurate forecasting and scalable growth.
- Partner with the SS LATAM Revenue teams to ensure alignment, mutual accountability, and clear visibility into marketing plans and impact.
- Engage with executive stakeholders, preparing business cases for resources and budgets that influence multiple markets and teams.
- Analyze data to generate insights and market intelligence that inform strategy and decision-making.
WHO YOU ARE
- 5+ years of demand/lead generation experience in a B2B environment.
- Strong cross-functional collaboration skills, with the ability to make quick decisions and build strong relationships. Able to adapt communication to different audiences and seniority levels.
- Solid understanding of sales cycles and inbound pipelines.
- Highly data-driven, with a focus on objective, evidence-based decision-making.
- Experience in both digital and offline marketing, including CRM, nurture flows, content, events/field marketing, and trade shows.
- Strategic thinker with the ability to prioritize, solve problems, and see the big picture. Comfortable working independently, navigating ambiguity, and executing quickly.
- Uses OKRs and data to measure and guide performance.
- Native Spanish speaker with strong English proficiency.
WHAT WE OFFER YOU
With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life.
Our benefits include:
WELLHUB: Free Gold membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
HEALTHCARE: Health and life insurance.
FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. We offer all employees a home office equipment reimbursement and a monthly work allowance to help cover the costs of working from home.
FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
PAID TIME OFF: It’s important to take time away from work to recharge. Employees receive a minimum of 25 days off per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
PAID PARENTAL LEAVE:Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here.
And to get a glimpse of life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!
Diversity, Equity, and Belonging at Wellhub
We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.
Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.
Questions on how we treat your personal data? See our Job Applicant Privacy Notice.
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Навыки
- B2B Marketing
- Demand Generation
- Lead Generation
- CRM
- Salesforce
- Marketing Automation
- Data Analysis
- Strategic Messaging
- Field Marketing
- OKRs
- Revenue Marketing
- Spanish
- English
Возможные вопросы на собеседовании
Проверка понимания специфики региона и умения адаптировать глобальные стратегии под локальные рынки.
Как бы вы адаптировали стратегию генерации спроса для Enterprise-сегмента в Мексике по сравнению с рынком Чили?
Оценка аналитических способностей и умения работать с воронкой продаж.
Какие ключевые метрики вы анализируете в первую очередь при падении конверсии из MQL в SQL в B2B-пайплайне?
Проверка опыта взаимодействия маркетинга и продаж.
Опишите ваш опыт выстраивания процесса 'Sales and Marketing Alignment'. Как вы разрешаете конфликты по качеству лидов?
Оценка навыков планирования и работы с бюджетом.
Как вы распределяете бюджет между охватными кампаниями (Brand Awareness) и кампаниями прямого отклика (Performance) для достижения целей по выручке?
Проверка владения инструментарием.
Расскажите о самом успешном кейсе использования CRM и автоматизации маркетинга для реактивации 'холодной' базы корпоративных клиентов.
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