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Brand & PR Manager
Отличная возможность для PR-профессионала поработать в компании-единороге с сильной корпоративной культурой и реальным продуктом. Гибридный формат работы в Лондоне и амбициозные задачи по масштабированию бренда делают эту вакансию очень привлекательной.
Сложность вакансии
Роль требует высокого уровня мастерства в сторителлинге и наличия налаженных связей с британскими и ирландскими СМИ. Кандидату предстоит работать напрямую с основателями и руководством в быстрорастущей среде «единорога», что предполагает высокую ответственность и многозадачность.
Анализ зарплаты
Предлагаемая роль в компании уровня 'unicorn' в Лондоне обычно предполагает зарплату выше среднего по рынку. Указанный диапазон соответствует стандартным ставкам для опытных PR-менеджеров в британском технологическом секторе.
Сопроводительное письмо
I am writing to express my strong interest in the Brand & PR Manager position at Flipdish. With over five years of experience in strategic communications and brand storytelling within the tech and SaaS sectors, I have a proven track record of elevating brand narratives and securing high-impact media coverage. I am particularly drawn to Flipdish’s mission of empowering independent hospitality businesses and your impressive journey from an Irish startup to a global unicorn.
In my previous roles, I have successfully managed founder-led PR campaigns and translated complex AI-driven product innovations into compelling stories for both trade and mainstream media. I am confident that my proactive approach to media relations and my deep understanding of brand governance will help Flipdish become the most recognized name in hospitality technology across the UK and Ireland. I look forward to the possibility of discussing how my background in high-growth environments can contribute to your continued success.
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Описание вакансии
At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We provide our customers with a suite of powerful, but straightforward tech along with (real human) support, so they can thrive on their own terms.
Everything we do is designed to make running a restaurant satisfyingly simple, in a world that’s anything but.
About the Role
Flipdish is looking for a Brand & PR Manager to help grow the company’s visibility across the UK and Ireland as the business continues to scale. Founded in Ireland, Flipdish provides an all-in-one AI technology platform already trusted by thousands of hospitality businesses and recognised with an excellent Trustpilot rating from operators using the product every day. While Flipdish already supports thousands of operators across the UK and Ireland, the opportunity to reach thousands more remains significant, and growing awareness of the Flipdish brand and story will play a pivotal role in unlocking that growth.
Working closely with the VP of Marketing, founders, and leadership team, you will help build Flipdish into one of the most recognised brands in hospitality across the UK and Ireland by strengthening the company’s brand narrative, securing media visibility, elevating leadership voices, and telling the story of how Flipdish is innovating across its platform as it increasingly leverages AI.
Flipdish was founded by two brothers with a mission to help independent hospitality businesses “flippin’ thrive”. That founder story, combined with the company’s Irish roots and growing reputation for innovation, provides a powerful platform for compelling narratives across hospitality, technology, and the wider business community for the right candidate capitalise on.
What You’ll Help Build
In this role, you will help shape how Flipdish is recognised across the UK and Ireland by:
- Growing awareness of the Flipdish brand among hospitality operators, technology audiences, and the wider business community.
- Elevating the profile of Flipdish’s founders and leadership team in conversations around hospitality, entrepreneurship, and the future of restaurant technology.
- Securing media visibility and industry recognition that strengthens Flipdish’s credibility with prospective customers evaluating the platform.
- Helping tell the story of how technology and AI are transforming hospitality through the innovation happening across the Flipdish platform.
Key Responsibilities
Brand Narrative & Stewardship
- Help shape and evolve Flipdish’s brand narrative across the UK and Ireland, ensuring our mission, founder story, Irish heritage and AI-leading technologies are reflected consistently across external communications.
- Act as a guardian of the Flipdish brand, maintaining consistency across all campaigns, communications, and external touch points.
- Ensure brand guidelines are understood and adhered to by all stakeholders across the business.
PR & Brand Visibility
- Develop and deliver PR initiatives that increase awareness of Flipdish across hospitality, technology, fintech, AI and business media.
- Build strong relationships with journalists, industry publications, and media partners.
- Identify opportunities to secure coverage, commentary, and industry storytelling that strengthens Flipdish’s position in the market.
Founder & Leadership Profile
- Elevate the profile of Flipdish’s founders and leadership team through thought leadership, commentary, and speaking opportunities.
- Help position Flipdish leaders in conversations around hospitality, entrepreneurship, AI, and the future of restaurant technology.
Market Awareness & Commercial Support
- Drive brand awareness at both a national and regional level, supporting the commercial team in priority territories.
- Identify opportunities for regional media coverage, partnerships, and local brand activity that support commercial growth by consistently providing social proof to build credibility for prospects running their due diligence.
- Manage the process for entering industry awards so that Flipdish builds association as a leader in the industry.
Campaigns & Innovation Storytelling
- Support brand and PR activity around product launches, partnerships, appointments and company milestones.
- Help communicate Flipdish’s growing leadership of AI across its all-in-one hospitality platform, ensuring the company’s innovation story resonates with operators and industry stakeholders.
Cross-Team Collaboration
- Collaborate with supporting resources including graphic design, lifecycle marketing, freelance videography, and colleagues in digital acquisition and SEO/AEO.
What We’re Looking For
Experience
- 4-6 years experience in brand, PR, communications, or marketing roles.
- Experience working within technology, SaaS, AI, hospitality, fintech, or agency environments.
- Experience delivering PR campaigns, media outreach, or brand initiatives that drive awareness.
- Experience supporting thought leadership or leadership profiling is advantageous.
- Experience working within a high-growth startup or scale-up environment is a plus.
Skills & Mindset
- Strong storytelling and writing skills, with the ability to translate company news, product innovation, and insights into compelling narratives.
- Ability to build relationships with journalists, partners, and industry stakeholders.
- Strong organisational skills and ability to manage multiple projects simultaneously.
- A clear understanding of brand consistency and brand governance across multiple channels.
- Commercially aware, proactive, and comfortable identifying opportunities to increase brand visibility and understand the impact that PR can have in impacting opportunity conversion.
- Collaborative and comfortable working across multiple teams in a fast-paced environment.
- A genuine interest in hospitality, technology, and supporting independent businesses.
Why Join Flipdish
- Lead the next phase of brand growth for an Irish-founded unicorn expanding across the UK and Ireland
- Own and shape how Flipdish tells its story across hospitality, technology, and investor audiences
- Elevate the profile of founders and leadership while building one of the most recognised brands in hospitality technology
- Work at the intersection of brand, PR, and innovation as Flipdish increasingly leverages AI across its all-in-one platform
- Partner closely with commercial and marketing teams to drive real market visibility in priority growth territories
What you get
We’re a growing startup and we understand that amazing incentives will attract amazing talent. Alongside a competitive salary, we offer unparalleled opportunities for career growth. If you’re smart, ambitious, and hard-working, we’ll do whatever it takes to make you a Flipdisher!
Some of our incentives include:
🏡 Hub Model: We encourage a healthy blend of hub and home working.
🌴 25 Days Holiday: Enjoy 25 days of holidays per year plus plenty of company get-togethers!
❤️🩹 Healthcare Coverage: Comprehensive healthcare coverage for UK, Ireland, and US-based employees.
🎭 Team Meet-Ups: Regular social events and team meet-ups.
🦄About Flipdish
We’re Flipdish, an Irish unicorn (valued at over $1bn), serving independent restaurants in a world transformed by tech. No matter how fast Flipdish has grown, we’ve evolved around our customers and their needs. We’re not just an end-to-end ecosystem of technology, but a team committed to supporting people in the food industry.
We go to great lengths to understand our customers (check out our C-suite on work experience). We’re food industry natives. We’ve worked in busy kitchens and run busy restaurant franchises. We don’t just help our customers deal with real life problems, we give them a way of competing with the big chains, growing on their own terms, and falling back in love with what they do.
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Навыки
- Public Relations
- Brand Management
- Storytelling
- Media Relations
- Corporate Communications
- Content Strategy
- Stakeholder Management
- SaaS
- Artificial Intelligence
Возможные вопросы на собеседовании
Кандидату важно показать, как он будет использовать ирландские корни и историю братьев-основателей для создания уникального имиджа на конкурентном рынке Великобритании.
Как бы вы адаптировали историю основателей Flipdish для привлечения внимания крупных технологических изданий в Великобритании?
Поскольку компания активно внедряет ИИ, менеджер должен уметь объяснять сложные технологии простым и привлекательным языком.
Как вы планируете транслировать ценность наших ИИ-решений для владельцев традиционных независимых ресторанов, которые могут опасаться технологий?
Проверка навыков антикризисного управления и защиты репутации бренда.
Опишите ваш подход к управлению репутацией бренда в случае технического сбоя, затронувшего тысячи наших клиентов в пиковые часы.
Вакансия предполагает тесную работу с отделом продаж для генерации лидов через PR.
Каким образом вы планируете измерять влияние PR-активностей на коммерческие показатели и воронку продаж?
Оценка способности кандидата работать с личным брендом топ-менеджмента.
Какие темы для экспертных колонок (thought leadership) вы бы предложили нашим основателям, чтобы выделить их на фоне конкурентов в сфере FoodTech?
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