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roku
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100 000 $ – 120 000 $
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Client Strategy Manager

Оценка ИИ

Roku — лидер рынка с сильной корпоративной культурой и прозрачной вилкой зарплаты для Нью-Йорка. Позиция предлагает отличные бонусы, включая акции (equity) и гибридный формат работы, что делает её очень привлекательной для специалистов в AdTech.


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Сложность вакансии

ЛегкоСложно
Оценка ИИ

Роль требует глубокой экспертизы в узкой нише CTV и AdTech, а также опыта работы именно с индустрией развлечений. Высокий уровень ответственности за выручку и необходимость взаимодействия с топ-менеджментом повышают планку входа.

Анализ зарплаты

Медиана115 000 $
Рынок95 000 $ – 140 000 $
Оценка ИИ

Предложенная вилка в $100,000 - $120,000 соответствует рыночному уровню для позиций уровня Middle/Senior в сфере рекламных стратегий в Нью-Йорке, хотя верхняя граница рынка для опытных стратегов в крупных тех-гигантах может быть выше.

Сопроводительное письмо

I am writing to express my strong interest in the Client Strategy Manager position at Roku. With over three years of experience in the CTV and ad tech landscape, I have a proven track record of developing brand-specific strategies that bridge the gap between advertiser objectives and premium consumer experiences. My background in crafting impactful programs for the entertainment industry aligns perfectly with Roku’s mission to connect the entire TV ecosystem.

In my previous roles, I have excelled as a strategic partner to sales teams, leveraging data-driven insights and programmatic expertise to unlock new revenue streams. I am particularly drawn to Roku’s collaborative 'sports team' mentality and your pragmatic approach to innovation. I am confident that my ability to manage ambiguity and my solutions-oriented mindset will allow me to contribute immediately to the Client Marketing and Strategy team in New York.

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Описание вакансии

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

At Roku, we embody the mentality of a sports team, becoming our strongest when we work together (cross functionally) to reach an end goal. The Client Marketing and Strategy team acts as the quarterback to sales, helping to build long term strategies and solutions that ultimately aid in revenue growth and deepen partnerships with priority accounts. In partnership with sales, we ensure our clients are constantly evolving to build successful CTV strategies, test and adopt new products, and build the future of TV together.

About the Role

Roku pioneered streaming to the TV and continues to innovate and lead the industry. While we are well-positioned to help shape the future of television – including TV advertising – around the world, continued success relies on building a marketing and ad strategy that grows Roku’s advertising business.

As a Client Strategy Manager, you will be responsible for developing smart, brand-specific solutions that meet key business objectives. In addition to ideating best-in-class streaming campaigns, you will also partner with cross functional teams to ensure the strategies we’re proposing are going to perform. This role requires someone who can manage ambiguity, feel comfortable in the unknown, wear many hats, and lead with a solutions-oriented mindset, as they navigate this ever-changing, fast-paced environment. Not only will this Manager help partner with the Ad Sales team to drive revenue, but they will also help shape the future of streaming excellence in the CTV industry.

For New York Only - The estimated annual salary for this position is between $100,000 - $120,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What You'll Be Doing

  • Act as a partner to the Ad Sales team to aid in driving revenue and adoption of Roku’s offerings.
  • Consistently deliver strategic solutions, leveraging Roku’s various ad products, content, measurement, targeting and data solutions to drive performance for our advertising partners.
  • Leverage deep entertainment experience to develop new strategies to unlock ad dollars from both Brand Marketers and Performance Marketers.
  • Merchandise Roku’s ability to be interoperable, democratizing programmatic partnerships to help unlock new revenue streams.
  • Act as a consultant to our media and entertainment partners during annual planning conversations and MBRs.
  • Present programs and custom solutions to key stakeholders internally and externally
  • Partner with product teams to drive innovation based on client feedback and potential opportunities.
  • Partner with Measurement and Account Management to develop learning agendas and identify strategies to deliver against a client’s goals.

We're Excited If You Have

  • 3+ years of relevant CTV experience as marketer or brand strategist, with expertise in ad tech and a strong understanding of the media & theatrical marketing landscape.
  • A rich understanding of the streaming, TV, digital, social, and programmatic advertising landscape and challenges brands face within each.
  • Professional experience developing ad strategies for the Entertainment industry.
  • Deep expertise crafting impactful and unique programs, designed to drive advertiser’s objectives as well as a positive consumer experience.
  • An understanding of the importance of balancing the end user experience and the advertiser’s objectives.
  • Track record of working cross functionally to problem solve and build processes to ensure a smooth activation process.
  • Collaborative nature and track record of being an invaluable resource to sales teams.
  • Experience with presenting to senior-level stakeholders, both internal and external.
  • “No job is too big or too small” mentality -- you’re a long-term thinker and a short-term doer.
  • College degree or equivalent
#LI-CU1

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.

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Навыки

  • CTV
  • AdTech
  • Programmatic Advertising
  • Digital Marketing
  • Brand Strategy
  • Sales Strategy
  • Data Analysis
  • Stakeholder Management

Возможные вопросы на собеседовании

Проверка понимания специфики платформы и умения работать с ключевыми клиентами Roku.

Как бы вы адаптировали стратегию продвижения для крупного кинотеатрального релиза на платформе Roku, учитывая баланс между пользовательским опытом и целями рекламодателя?

Оценка технических знаний в области автоматизированных закупок рекламы.

Какую роль, по вашему мнению, играет демократизация программных партнерств (programmatic) в текущем ландшафте CTV?

Проверка навыков кросс-функционального взаимодействия, упомянутых в описании.

Опишите случай, когда вам пришлось выступать посредником между отделом продаж и продуктовой командой для решения сложной задачи клиента.

Оценка аналитических способностей и работы с данными.

Как вы подходите к разработке 'learning agenda' для клиента, чтобы доказать эффективность инвестиций в Roku по сравнению с традиционным ТВ?

Проверка соответствия культуре компании (гибкость и проактивность).

Приведите пример ситуации, когда вам приходилось работать в условиях высокой неопределенности. Как вы расставляли приоритеты?

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roku
Страна
США
Зарплата
100 000 $ – 120 000 $