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Clinical Senior Marketing Manager
Привлекательная позиция для опытных маркетологов в сфере Life Sciences с возможностью удаленной работы из Словакии. Высокие требования к опыту компенсируются стратегическим характером задач и работой в инновационной медицинской среде.
Сложность вакансии
Высокий уровень сложности обусловлен требованием глубокой экспертизы в узкой нише (CRO, FSP, аутоиммунные заболевания) и необходимостью иметь более 12 лет опыта в маркетинге в сфере Life Sciences. Роль предполагает высокую автономность и лидерство в кросс-функциональных проектах.
Анализ зарплаты
Указанный диапазон соответствует рыночным ставкам для Senior-позиций в международном маркетинге в регионе Центральной Европы, учитывая специфику отрасли Life Sciences. В Словакии зарплаты в этом секторе обычно выше среднего по рынку маркетинга.
Сопроводительное письмо
I am writing to express my strong interest in the Clinical Senior Marketing Manager position at pfm. With over a decade of experience in life sciences marketing and a deep understanding of both Full-Service Outsourcing (FSO) and Functional Service Provider (FSP) models, I am confident in my ability to drive strategic growth for your Autoimmune therapeutic area. My background in developing FAB-based messaging frameworks and executing omnichannel digital strategies aligns perfectly with your goal of elevating market awareness and accelerating lead generation.
Throughout my career, I have successfully led cross-functional teams to deliver high-impact marketing campaigns and sales enablement tools that consistently meet financial targets. I am particularly drawn to pfm’s commitment to ground-breaking therapies and look forward to the opportunity to leverage my expertise in therapeutic area marketing to strengthen your value proposition. I am eager to bring my analytical skills and strategic mindset to your Clinical Solutions team to help shape the future of your CRO portfolio.
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Откликнитесь в pfm уже сейчас
Присоединяйтесь к лидеру в области клинических исследований и развивайте маркетинг инновационных методов лечения аутоиммунных заболеваний!
Описание вакансии
We are seeking an accomplished Senior Marketing Manager to drive strategic marketing initiatives that support our expanding Autoimmune therapeutic area business (both full-service outsourcing [FSO] and Functional Service Provider [FSP] models), and our core CRO portfolio. This role requires a highly autonomous leader with strong cross‑functional collaboration skills and the ability to translate global strategy into high‑impact execution.
In this position, you will shape and refine service messaging, design and deliver integrated marketing campaigns, generate qualified leads, and empower a growing sales team in achieving their targets. You will work closely with sales and operational stakeholders to elevate market awareness, strengthen our value proposition, and accelerate lead generation across key service lines.
- Service Marketing & Content Development
+ Lead and own strategic planning of marketing efforts for assigned areas, specifically all therapeutic marketing for our growing Autoimmune therapeutic area, clinical FSP, and related services. Support other services within our CRO offerings as assigned
+ Create messaging frameworks relating Feature/Advantage/Benefit (FAB) with proof points to optimize market positioning
+ Work with stakeholders (and agencies as needed) to create compelling, differentiated messaging based on the FAB analysis to drive product awareness and engagement with clients
+ Develop content strategies to leverage the messaging, considering omnichannel approaches
+ Drive the development, implementation, and optimizationof sales enablement tools to activate the sales force in attainment of financial targets
+ Identify Autoimmune and FSP client profiles in cooperation with Lead Generation and Inside Sales Team
- Digital Marketing & Social Media
+ Develop and execute a digital content strategy, leveraging an omni-channel approach including blogs, website, SEM, SEO, AI search, social media, and other channels.
+ Ensure consistent messaging and engagement with key stakeholders across digital platforms.
+ Monitor impact of digital strategy to prioritize highest ROI activities
- Thought Leadership & Stakeholder Engagement
- Collaborate with operational, medical/scientific and commercial teams to identify relevant topics and ensure high-quality content delivery.
- Incorporate a thought leadership strategy demonstrating Precision’s focused approach to autoimmune, oncology, rare indications, and other areas identified by commercial strategy, using video, white papers, and other channels to maximize exposure
- Proactively, work with stakeholders across Precision businesses to foster convergence and holistic storytelling
- Event Management
+ Lead cross-functional planning and execution of a yearly conference strategy for assigned areas including budgeting, messaging, and execution in partnership with the PFM event team.
+ Attend select events in person
- Leadership & Strategic Contribution
+ Provide expertise and guidance to team members and cross-functional partners.
+ Lead and manage complex projects or functional areas, ensuring alignment with business goals.
+ Actively contribute to the development of departmental strategies and marketing plans.
+ Continuously improve technical skills and stay current with emerging technologies and marketing trends.
+ Ensure projects are delivered on time and within budget across the entire project lifecycle.
+ Provide competitive intelligence input to drive growth strategies.
+ Mentor junior team members and contribute to talent development across the marketing function
+ Serve as a strategic advisor to senior leadership on marketing initiatives and business impact
- Reporting:
+ Monthly reporting on all activities relevant to assigned business areas, conference planning and updates, podcasts, webinars and other key activities.
+ Deliver actionable insights and strategic recommendations based on performance metrics, market trends, and stakeholder feedback
Minimum Education & Experience:
- Bachelor’s degree in a related field and a minimum of 12 years of relevant work experience in Marketing, Communications, Life Sciences, biotech, or healthcare sectors; advanced degree plus a minimum of 4 years of relevant work experience a plus.
- 6–8 years of experience in a marketing role with a proven track record of independently leading projects, including customer-facing initiatives. Demonstrated experience in therapeutic area marketing and FSP services; specific experience in Autoimmune and familiarity with broader clinical CRO services is a strong plus. Or equivalent combination of education, professional training and experience that provides the individual with the required knowledge, skills, and abilities to perform the job.
- Proven success in developing webinars and live events, including speaker coordination and promotional strategy.
- Exceptional analytical and problem-solving skills, with the ability to communicate complex information clearly and effectively.
- Proficiency in project management tools and methodologies, including scheduling, budgeting, and status reporting.
- Strong leadership and organizational skills, with a track record of effective stakeholder engagement.
- Ability to identify and present data-driven insights that influence strategic decision-making.
- Skilled in building and maintaining strong customer relationships through active listening and thoughtful inquiry.
- Solid understanding of end-to-end work processes, with the ability to assess and optimize for efficiency and effectiveness.
- Follows Company's Principle and code of ethics on a day-to-day basis.
- Shows appreciation for individual talents, differences, and abilities of fellow team members.
- Listens and responds with appropriate actions.
- Leads change initiatives and continuous process improvements.
#LI-OS1 #LI-Remote
We invite you to learn more about our growing organization serving our clients that are researching ground breaking cancer therapies. We strive to ensure employees feel appreciated for the contributions they make every single day. You will provide input and have your ideas valued and nurtured, impacting positive change for the company.
Any data provided as a part of this application will be stored in accordance with our Privacy Policy. For CA applicants, please also refer to our CA Privacy Notice.
Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at QuestionForHR@precisionmedicinegrp.com.
It has come to our attention that some individuals or organizations are reaching out to job seekers and posing as potential employers presenting enticing employment offers. We want to emphasize that these offers are not associated with our company and may be fraudulent in nature. Please note that our organization will not extend a job offer without prior communication with our recruiting team, hiring managers and a formal interview process.
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Навыки
- Marketing Strategy
- Content Strategy
- Sales Enablement
- Digital Marketing
- SEO
- SEM
- Project Management
- Stakeholder Management
- Lead Generation
- Omnichannel Marketing
- Competitive Intelligence
Возможные вопросы на собеседовании
Проверка понимания специфики бизнеса компании и умения работать с разными операционными моделями.
Как бы вы адаптировали маркетинговую стратегию при переходе от модели Full-Service Outsourcing (FSO) к Functional Service Provider (FSP)?
Оценка навыков создания ценностного предложения в сложной терапевтической области.
Опишите ваш опыт разработки FAB-фреймворка (Feature/Advantage/Benefit) для конкретного препарата или услуги в области аутоиммунных заболеваний.
Проверка способности работать с научным контентом и лидерами мнений.
Как вы выстраиваете процесс создания экспертного контента (thought leadership) при взаимодействии с медицинскими и научными отделами?
Оценка навыков управления бюджетом и оценки эффективности маркетинга.
Какие метрики вы считаете ключевыми для оценки ROI при проведении специализированных медицинских конференций и вебинаров?
Проверка лидерских качеств и умения управлять изменениями.
Приведите пример сложного кросс-функционального проекта, где вам пришлось убеждать руководство в необходимости изменения маркетинговой стратегии.
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