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Content Marketing Coordinator - Baby (FMCG)
ZURU — это быстрорастущая международная компания с отличной репутацией и культурой инноваций. Позиция предлагает отличные возможности для карьерного роста и работы с известными брендами, хотя и требует полной занятости в офисе.
Сложность вакансии
Роль начального уровня (1-2 года опыта), требующая креативности и базовых навыков SMM. Основная сложность заключается в высоком темпе работы и необходимости быстро адаптироваться к трендам.
Анализ зарплаты
Зарплата в объявлении не указана, но рыночные оценки для координатора по маркетингу в Окленде составляют от 60,000 до 75,000 NZD в год. ZURU заявляет о конкурентоспособном вознаграждении, что обычно соответствует или слегка превышает средние показатели по рынку для талантливых специалистов.
Сопроводительное письмо
I am writing to express my strong interest in the Content Marketing Coordinator position for the Millie Moon brand at ZURU. With a solid foundation in social media management and a passion for creating engaging short-form video content, I have closely followed ZURU’s disruptive approach to the FMCG and toy industries. My experience in developing organic content strategies and managing influencer briefings aligns perfectly with the goals of the Millie Moon marketing team.
In my previous roles, I have demonstrated a keen eye for pop culture trends and a data-driven approach to content performance. I am particularly excited about the opportunity to contribute to a brand that prioritizes radical innovation and high-impact storytelling. I am confident that my creative thinking, combined with my ability to multitask in a fast-paced environment, will allow me to make an immediate contribution to ZURU Edge’s continued growth.
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Откликнитесь в zuru уже сейчас
Присоединяйтесь к команде ZURU и создавайте контент, который меняет индустрию FMCG уже сегодня!
Описание вакансии
If you live and breathe fresh ideas, spot trends before anyone else, and love creating content that connects, we have a role for you ✨
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
Role Impact
In this role, you’ll collaborate closely with the Millie Moon Content and Marketing team to execute both organic and paid content creating high-impact campaigns. You’ll contribute to the ideation, creation, and publishing of organic content across our social media channels, and support influencer content briefing and monitoring. You’ll also help manage our owned channels, review content performance, and brief new creative assets to the design team. Your contributions will play a key role in supporting the broader marketing team’s objectives and driving brand growth.
If this sounds exciting, read on!
Roles & Responsibilities
- Support the Content team with day-to-day operations across core activities, including organic content ideation and research, content creation and publishing across social media, influencer content briefing and UGC monitoring, and owned channel management (including website and EDM).
- Assist in reviewing content performance, actioning insights, and briefing new content to the creative team to ensure alignment with brand goals.
- Proactively suggest content ideas across brand channels that reflect the overarching platform and global content strategy.
- Contribute to the execution of both organic and paid content campaigns in partnership with the wider marketing team.
- Conduct competitor and audience research to help inform content strategy and support reporting on performance metrics to aid decision-making.
- Collaborate cross-functionally with the broader brand marketing, content, and creative teams to share learnings and provide seamless support across initiatives.
- Support inventory management of marketing collateral, assist in photoshoot coordination, and take on other ad hoc tasks to help drive team success.
Skills & Experience
- You have between 1-2 years of relevant experience in content creation or social media, ideally within marketing/brand
- Relevant experience around content, creative development, campaign execution, and copywriting
- You’re confident creating content for social media platforms, including short-form TikTok videos and coordinating Instagram content plans
- You’re passionate about social media and pop culture trends, with a strong eye for producing engaging, on-brand creative content.
- You have excellent verbal and written communication skills.
- You’re highly organised, with the ability to multitask, set priorities, and thrive in a fast-paced, ever-evolving environment.
- You bring a balance of creative thinking and analytical mindset, with strong problem-solving and critical thinking skills.
- You’re driven, curious, and proactive - with a genuine interest in learning, growing, and contributing to a collaborative team.
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health & Well Being Benefits
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Reimagining tomorrow 🚀
#LI-JK3
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Навыки
- Social Media Marketing
- Copywriting
- Content Creation
- Influencer Marketing
- Market Research
- Digital Marketing
- TikTok
- User-Generated Content
Возможные вопросы на собеседовании
Проверка понимания специфики бренда и целевой аудитории (родителей).
Как бы вы адаптировали контент Millie Moon для TikTok, чтобы привлечь современных родителей, сохраняя при этом премиальный имидж бренда?
Оценка способности кандидата отслеживать и внедрять актуальные тренды.
Расскажите о недавнем тренде в социальных сетях, который вы заметили. Как мы могли бы использовать его для нашего бренда детских товаров?
Проверка навыков работы с инфлюенсерами и понимания UGC.
Какими критериями вы руководствуетесь при выборе инфлюенсеров для сотрудничества и как составляете бриф для создания UGC-контента?
Оценка аналитических способностей.
На какие метрики вы смотрите в первую очередь при анализе эффективности органического поста и как эти данные влияют на вашу будущую стратегию?
Проверка навыков приоритизации в динамичной среде.
Опишите ситуацию, когда вам нужно было вести несколько проектов одновременно с жесткими дедлайнами. Как вы расставляли приоритеты?
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