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Content Marketing Manager
NICE — крупная публичная компания и лидер рынка, что гарантирует стабильность и профессиональный рост. Гибридный график и работа с передовыми ИИ-технологиями делают вакансию очень привлекательной для маркетологов.
Сложность вакансии
Роль требует высокого уровня владения английским языком и умения упаковывать сложные ИИ-технологии в простые истории. Необходим опыт работы в B2B SaaS и навыки кросс-функционального взаимодействия.
Анализ зарплаты
Зарплата в объявлении не указана, но для позиции Content Marketing Manager в Хобокене (пригород Нью-Йорка) рыночный диапазон составляет $90,000–$130,000 в год. Учитывая статус NICE как крупного технологического игрока, можно ожидать предложение по верхней границе рынка.
Сопроводительное письмо
I am writing to express my strong interest in the Content Marketing Manager position at NICE. With over four years of experience in B2B SaaS content creation, I have a proven track record of translating complex technical concepts into compelling narratives that resonate with diverse audiences. My background in developing high-impact campaign copy and thought leadership pieces aligns perfectly with NICE’s mission to challenge limits and lead the AI-driven customer experience market.
In my previous roles, I have successfully managed multi-channel content strategies, integrating SEO best practices and data-driven insights to optimize performance. I am particularly drawn to NICE’s bold, customer-first voice and the opportunity to work with cutting-edge AI solutions. I am confident that my storytelling skills and strategic approach to digital marketing will help reinforce NICE’s position as a global leader and drive meaningful engagement across all platforms.
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Описание вакансии
At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.
So, what’s the role all about?
If you’re energized by the idea of turning complex AI innovation into compelling stories that move markets, keep reading.
As a Content Marketing Manager, you’ll shape the voice of NICE and help define how our brand is seen and heard across the market. You’ll develop content about our cutting-edge AI solutions for a customer experience that educates, inspires, and converts. Whether it’s high-impact social media copy, sharp campaign messaging, thought leadership, or digital storytelling, you’ll make sure every word and visual reinforces our position as the global leader in AI-driven customer experience.
This is more than just a content role — it’s your chance to help tell the story of how NICE is powering the future of customer service for the world’s largest brands.
How will you make an impact?
- Create, edit, and publish compelling content across channels — from web and blog to email, social media, presentations, and videos.
- Partner with marketing, demand generation, and design teams to bring our campaigns to life.
- Develop standout campaign copy highlighting our differentiators, market insights, and AI innovation.
- Understand different audiences and develop content that connects with each, including prospects, customers, sales team, industry analysts, and more – you know who you want to reach and how to shape messaging for them.
- Transform complex technology concepts into clear, powerful customer narratives.
- Ensure every piece of content hits the mark and is aligned with NICE’s bold, customer-first voice and brand standards.
- Track and analyze content performance, using insights to optimize for maximum impact.
- Stay ahead of market trends, competitor moves, and industry conversations.
- Incorporate SEO and digital best practices to maximize content visibility.
- Manage and organize our content libraries, making it easier to scale great ideas.
- Share new ideas, trends, and best practices to elevate our collective impact.
Have you got what it takes?
- A passion for storytelling and a genuine curiosity about AI and how it’s transforming customer experience.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent work experience).
- 3–5 years of experience in content creation, copywriting, or digital marketing — ideally in tech, SaaS, or AI-led industries.
- Exceptional writing, editing, and proofreading skills — your copy is sharp, clean, and persuasive.
- Ability to balance creativity with strategy, delivering content that drives results.
- A keen understanding of how words and visuals work together to create impactful marketing.
- Proven ability to work with cross-functional teams.
- Familiarity with digital marketing strategies and SEO fundamentals.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Team player who thrives in a fast-paced, collaborative environment.
- Growth mindset and eagerness to learn — you always look for ways to raise the bar.
Requisition ID: 6917 Reporting into: Director, Product Marketing
Role Type: Individual Contributor
What’s in it for you?
Join an ever-growing, market disrupting, global company where the teams – comprised of the best of the best – work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NICE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NICEr!
Enjoy NICE-FLEX!
At NICE, we work according to the NICE-FLEX hybrid model, which enables maximum flexibility: 2 days working from the office and 3 days of remote work, each week. Naturally, office days focus on face-to-face meetings, where teamwork and collaborative thinking generate innovation, new ideas, and a vibrant, interactive atmosphere. This is an office based position, we are unable to hire a candidate seeking fully remote work for this position.
*About NiCE*
NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.
Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.
NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.
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Навыки
- Content Strategy
- Copywriting
- Digital Marketing
- SEO
- B2B Marketing
- SaaS
- Artificial Intelligence
- Storytelling
- Content Management Systems
- Social Media Marketing
Возможные вопросы на собеседовании
Проверка способности кандидата работать с основным продуктом компании — ИИ.
Как бы вы объяснили сложную концепцию ИИ-автоматизации клиенту, который не разбирается в технологиях?
Оценка стратегического мышления и ориентации на результат.
Какие метрики вы считаете наиболее важными для оценки успеха контент-кампании в B2B?
Проверка навыков приоритизации в динамичной среде.
Опишите ситуацию, когда вам нужно было управлять несколькими срочными проектами одновременно. Как вы расставляли приоритеты?
Оценка навыков SEO и цифрового маркетинга.
Как вы интегрируете принципы SEO в процесс создания контента, не жертвуя при этом качеством повествования?
Проверка умения работать в команде и адаптировать контент.
Расскажите о вашем опыте взаимодействия с командами дизайнеров и менеджеров по продукту для создания единого месседжа.
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