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Content Strategist
Оценка ИИОтличная позиция в одном из крупнейших медийных агентств мира с четкой структурой роста и гибридным графиком. Привлекательна возможностью работы с топовыми брендами и доступом к проприетарным технологиям Omnicom.
Сложность вакансии
Оценка ИИРоль требует баланса между креативным копирайтингом и аналитическим подходом к SEO/GEO. Основная сложность заключается в необходимости работать с крупными клиентами из финансового сектора и адаптировать контент под алгоритмы LLM.
Анализ зарплаты
Оценка ИИЗарплата в объявлении не указана, но для позиции Content Strategist в Лондоне рыночный диапазон составляет £35,000 – £50,000 в зависимости от опыта. В Ньюкасле ставки могут быть на 15-20% ниже лондонских.
Сопроводительное письмо
I am writing to express my interest in the Content Strategist position at OMD UK. With a strong background in performance-driven content and a deep understanding of how SEO and UX intersect to drive organic growth, I am eager to contribute to your Organic Performance department. My experience in developing evidence-based strategies and my passion for emerging environments like LLM and GEO align perfectly with OMD's innovative approach to Decision Science and Connected Performance.
Throughout my career, I have focused on creating editorial content that not only resonates with users but also meets rigorous business KPIs. I am particularly drawn to this role because of the opportunity to work with high-profile finance clients and collaborate across diverse departments such as influencer marketing and paid search. I am confident that my proactive approach to content innovation and my ability to manage complex workstreams will make me a valuable asset to your team in London or Newcastle.
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Описание вакансии
About the Role:
| As a Content Strategist, you will sit within the growing Organic Performance department, part of the Content and Client Account team. As part of our digital performance offering, your role will be to deliver and manage performance-driven content marketing strategies (covering Search Engine Optimisation, GEO and User Experience) for our UK finance client. Specialising in content, you will work closely with the Organic Performance client teams, being a day-to-day contact for all content activity, including strategic direction, insights, on-site content creation and other elements of on-site marketing to drive performance and achieve business objectives. You will be reporting into the Senior Content Strategist part of the same client team and supporting the wider Content Team members to shape OMD UK’s approach to digital content (across SEO, GEO, brand content and UX). You will be a key support to the Senior Content Strategist and Content Business Director on all things content, advocating the adoption of content strategies to drive digital performance across traditional and emerging the environments of LLM. You will be provided with all the support required to perform your role; this ranges from proprietary tools to a wider team with expertise in all-round SEO, content and paid digital channels. Opportunity to steer content strategies and create editorial content pieces for some of the largest brands in the UK. There’s an opportunity to work with departments outside of Organic Performance such as, brand content, paid search, influencer marketing departments and external agencies |
About You:
| Some experience and interest in full end-to-end content strategy creation and execution. Knowledge of the role content plays in driving performance across channels. A good understanding of SEO/GEO and its role in content strategy and on-site content performance. Ability to identify content opportunities and develop evidence-based strategies to meet client objectives. Strong copywriting and editorial skills are highly desirable Confident, comfortable and professional when communicating with key client stakeholders, internal/agency stakeholders and third parties Project management skills and the ability to manage multiple workstreams and clients Ability to report on content performance (ROI analysis / post campaign analysis) of all Campaigns and understand what key metrics and KPIs measure content success. Proactive in seeking new, innovative, workable ideas to enhance content strategies. An interest and understanding of organic social and influencer marketing is a bonus Experience with SEO and content marketing tools is a bonus |
About the Agency:
We help our clients make better decisions, faster to unlock extraordinary growth using three industry-leading capabilities: Decisions Science, Connected Performance and Agile Innovation. We transform better customer understanding into faster marketing impact with world-class talent and technology, and we do this with some of the world’s most iconic and influential brands.
We are part of the world’s largest media network, with more than 12,000 people working in over 100 countries and are currently AdWeek’s Global Media Agency of the Year.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available onhttps://omnicommediagroup.com/recruitment-privacy-notices/.
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Навыки
- Content Strategy
- SEO
- Copywriting
- Project Management
- User Experience
- Content Marketing
- Google Search Experience Optimization
- ROI Analysis
- Editorial Skills
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