Copywriter

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Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Who We Are Looking For

At VML, we are looking for a creative and versatile Copywriter to join our team and craft compelling narratives that capture attention and drive action. In this role, you will be a key voice behind the brands we represent, partnering closely with cross-functional teams to execute big ideas. This role aligns with our Human First approach, focusing on creating authentic, sustainable value for people and ensuring our work resonates on a deeply human level.

What You'll Do

• Partner with senior creatives and strategists to develop concepts across digital, social, print, video, and experiential platforms.
• Write clear, persuasive, and original copy that aligns with client brand voices and strategic objectives.
• Tailor messaging to suit different platforms and target audiences, ensuring consistency and impact across all touchpoints.
• Participate in creative presentations and help articulate the thinking behind your work to internal teams and clients.
• Proofread and edit copy to ensure it is grammatically correct, typo-free, and adheres to brand guidelines.

Who You Are

• You approach problem-solving with relentless curiosity, simplifying complex challenges into clear, engaging messages.
• You build trust through empathy, collaborating seamlessly with cross-functional teams to create work that connects with audiences on a human level.
• You are comfortable with ambiguity and aren't afraid to challenge the status quo, pitch bold ideas, and champion inclusive storytelling.

What You'll Need

• A strong portfolio demonstrating a range of conceptual thinking and writing skills across various media.
• The ability to work with creative briefs to turn insights into compelling consumer-facing copy.
• Comfortable with digital tools and platforms, with the ability to pivot quickly between different brand voices and project types.
• A meticulous eye for grammar, spelling, and tone.
• A team-player mentality with a track record of working effectively with diverse teams.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefitsfor more details.

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$45,000—$90,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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