CRM Manager (Lifecycle Marketing)

Описание вакансии

*🚀 WE ARE HIRING!*

*📲 CRM Manager* (Lifecycle Marketing)

*🏢 International Fintech Broker*

*📍 Limassol, Cyprus 🇨🇾* | Relocation

*💰* Competitive Salary (based on experience)

*🔥 We are looking for a CRM Manager* to fully own client lifecycle communications (email, push and stories in web and app) for a fast-growing trading platform expanding across LATAM, MENA, South Asia and SEA.

We're looking for someone who loves experimenting: come up with ideas, build flows, test, measure and scale the ones that win

*🛠 KEY RESPONSIBILITIES:*

*🔹* Build the communication strategy and roll it out across the product

*🔹* Set up and launch transactional, service and marketing communications via email, push and stories

*🔹* Code and maintain responsive email templates

*🔹* Own deliverability: domain authentication, sender reputation, spam rate, open rate

*🔹* Segment the client base for triggered and event-based campaigns

*🔹* Run A/B tests, document results and scale the winners

*🔹* Grow FTD conversion and retention, with monthly progress reports

*🔹* Adapt communications for tier-3 geos (LatAm first): localization, time zones, local behaviour

*🎯 REQUIREMENTS:*

*✅* 3+ years in CRM / Lifecycle marketing, including 1.5+ years in fintech (Forex/CFD, crypto, copy-trading, stocks, bank or neobank)

*✅* Hands-on with Customer.io or similar (Bloomreach, HubSpot): segments, triggers, flows

*✅* Proven results across email, push (web + app) and stories

*✅* HTML/CSS for email: responsive layouts, correct rendering in major email clients

*✅* Deliverability expertise: SPF, DKIM, DMARC, sender reputation

*✅* A/B testing: from hypothesis to conclusions and scaling

*✅* Experience with BI tools (Tableau, Looker, Power BI, Metabase)

*✅* Understanding of attribution and MMPs (AppsFlyer, Adjust)

*✅* English B1+

*📨* Send your CV directly to Откликнуться