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CRM Marketing Specialist (Based in Madrid)
Отличная позиция в быстрорастущем 'единороге' с офисом в Мадриде и множеством бонусов (страховка, скидки на мероприятия, бесплатная еда). Высокий балл обусловлен сильным брендом компании и интересными задачами на стыке маркетинга и технологий.
Сложность вакансии
Роль требует уверенного владения Salesforce Marketing Cloud и навыков HTML, а также свободного владения английским и немецким языками. Основная сложность заключается в необходимости работать в высоком темпе и управлять сложными сегментами данных.
Анализ зарплаты
Зарплата в объявлении не указана, но для специалиста с 2-3 годами опыта в Мадриде рыночный диапазон составляет 35,000–45,000 евро в год. Fever обычно предлагает конкурентоспособные условия, соответствующие средним показателям технологического сектора Испании.
Сопроводительное письмо
I am writing to express my strong interest in the CRM Marketing Specialist position at Fever. With over 3 years of experience in digital marketing and a deep proficiency in Salesforce Marketing Cloud, I have successfully developed multi-channel retention strategies that drive both engagement and revenue. My background in HTML and A/B testing allows me to execute complex, data-driven campaigns from start to finish.
I am particularly drawn to Fever's mission of democratizing access to culture. Having worked extensively with ESPs and customer lifecycle mapping, I am confident in my ability to optimize your email, push, and in-app communication flows. Furthermore, my fluency in both English and German will enable me to seamlessly manage campaigns across your diverse international markets while working from your Madrid hub.
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Описание вакансии
Hey there!
We’re Fever, the world’s leading tech platform for culture and live entertainment,
Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment.
Every month, our platform inspires over 300 million people in +40 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences.
Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right?
To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment!
Ready to be part of the experience?
Now, let’s discuss this role and what you will do to help achieve Fever’s mission.
About the Role:
- You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in app messages).
- You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art.
- You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness.
- You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives.
About You:
- You have 2-3 years minimum experience working in Digital Marketing and CRM, mobile and web environments.
- You have experience working with Salesforce Marketing Cloud.
- You have experience with ESPs (Mailchimp, Sendgrid, etc).
- Proficient in HTML.
- Good copywriting skills.
- You are able to develop & optimise CRM flows to drive revenue.
- You know how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights.
- You are commercially savvy, analytical and data-driven.
- You have experience in A/B testing and dynamic templates.
- You are an organized, responsible and proactive person.
- You have the ability to optimize, prioritize and organize your time.
- You have the ability to carry out a high pace of work.
- You are able to communicate in English and German in a fluent way.
- You know how to potentiate the team-work and keep everyone in the team motivated.
Benefits & Perks:
- Opportunity to have a real impact in a high-growth global category leader
- 40% discount on all Fever events and experiences
- Work in a location in the heart of Madrid, with possible travel across our markets
- Home office friendly and flexible schedule
- Responsibility from day one and professional and personal growth
- Great work environment with a young, international team of talented people to work with!
- Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee
- English and Spanish Lessons
- Gympass (Wellhub) Membership
- We have free food, drink and fruit at the office!
- Possibility to receive in advance part of your salary by Payflow
Thank you for considering joining Fever. We cannot wait to learn more about you!
If you want to learn more about us: Fever's Blog | Tech.Eu |TechCrunch
Fever is committed to creating an inclusive and diverse workspace where everyone's background and ideas count. Our main goal is to find the best possible talent regardless of place of birth, racial or ethnic origin, gender, gender identity, religion, opinion, sexual orientation, disability, pregnancy, marital status, age or caring responsibilities. We encourage everyone to apply!
If you require any kind of accommodation during the selection process please contact our Talent team so we can help you by providing a welcoming and seamless journey.
If you want to know more about how Fever processes your personal data, click here Fever - Candidate Privacy Notice
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Навыки
- Salesforce Marketing Cloud
- CRM
- HTML
- Email Marketing
- A/B Testing
- Copywriting
- Digital Marketing
- Mailchimp
- SendGrid
- Data Analysis
Возможные вопросы на собеседовании
Проверка технической экспертизы в основном инструменте компании.
Расскажите о самом сложном пути клиента (Journey), который вы настраивали в Salesforce Marketing Cloud.
Вакансия требует владения HTML для верстки писем.
С какими основными проблемами отображения писем в разных почтовых клиентах вы сталкивались и как их решали с помощью HTML/CSS?
Оценка способности кандидата работать с данными и оптимизировать показатели.
Как вы подходите к сегментации базы данных для повышения Open Rate и CTR в кампаниях с push-уведомлениями?
Проверка навыков A/B тестирования.
Опишите ваш последний эксперимент в CRM: какую гипотезу вы проверяли и как результаты повлияли на дальнейшую стратегию?
Проверка языковых навыков и культурной адаптации контента.
Как вы адаптируете коммуникационную стратегию при работе на немецком рынке по сравнению с англоязычными рынками?
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