- Страна
- США
- Зарплата
- 90 000 $ – 117 000 $
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Digital Media Manager, Amazon Ads
Отличная вакансия с прозрачной системой оплаты, четко прописанными бонусами и впечатляющим пакетом льгот (включая стипендии на обучение и велнес). Компания имеет признание в индустрии и предлагает реальные возможности для карьерного роста.
Сложность вакансии
Роль требует глубоких технических знаний экосистемы Amazon (DSP и Sponsored Ads) и обязательного опыта работы с Criteo. Высокая сложность обусловлена необходимостью совмещать операционное управление кампаниями с руководством командой из 3-5 человек.
Анализ зарплаты
Предложенная базовая зарплата ($90k - $117k) полностью соответствует рыночным стандартам для позиции Media Manager в Нью-Йорке и Филадельфии. С учетом бонусов и широкого пакета льгот, совокупный доход является очень конкурентоспособным для специалистов среднего и старшего звена.
Сопроводительное письмо
I am writing to express my strong interest in the Digital Media Manager position at Kepler. With over 4 years of experience in the retail media landscape, specifically focusing on the Amazon Ads ecosystem, I have developed a deep expertise in both Sponsored Ads and DSP. My background in managing large product catalogs and leveraging tools like Criteo and Pacvue aligns perfectly with the strategic needs of your Optimization & Innovation team.
Throughout my career, I have successfully led teams of analysts to deliver data-driven campaign results while maintaining a focus on innovation and process automation. I am particularly drawn to Kepler’s transparent culture and its reputation as a 'Best Place to Work.' I am confident that my analytical mindset and proven leadership skills will allow me to contribute significantly to your clients' success and help shape the future of retail media within your agency.
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Присоединяйтесь к команде экспертов Kepler и станьте лидером в сфере Amazon Ads, управляя инновационными кампаниями для ведущих брендов!
Описание вакансии
Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.
Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.
- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
- We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.
THE TEAM
Kepler’s Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders with deep expertise across biddable retail media channels. Our team specializes in the Amazon advertising ecosystem (Sponsored Ads, DSP), as well as emerging retail media networks, including Walmart Connect and Target Roundel, with campaigns often activated through Criteo. Team members combine platform-level optimization skills with a keen understanding of macro marketing trends, data privacy, and the evolving retail media landscape.
This team is not simply a trading desk - you are a strategic biddable media expert. You will be client-facing, partner-facing, and seen as an internal authority for brainstorming future-proof retail media and ad tech solutions that drive client value and help streamline internal workflows through smart automation and innovation.
THE ROLE
A Retail Media Manager on our Optimization & Innovation team will manage and guide a team that leverages data-driven insights, innovative best practices, and creativity to design, launch, and optimize retail media campaigns across the Amazon Ads Ecosystem. In this role, you will inspire your team to deliver excellence, push platform innovation, and drive meaningful business outcomes for clients.
What You Will Do:
- Act as the subject matter expert and escalation point for retail media within the ecommerce team for senior client contacts
- Manage 3–5 Optimization & Innovation Analysts & Senior Analysts
- Lead campaign strategy and execution across Amazon Sponsored Ads and Amazon DSP
- Utilize and oversee activation in Criteo (required) for campaigns across supported retailers
- Provide input and guidance around campaign design, testing frameworks, and innovation opportunities
- Collaborate with the Media Analytics team to support reporting, deep-dive analyses, and actionable insights
- Partner with the Client Solutions team to understand client goals, translate them into platform strategies, and communicate powerful insights
- Codify and share best practices, retail media POVs, and optimization frameworks across teams
Desired Skills and Experience:
- 3–5+ years of experience in retail media, including hands-on execution in Amazon Sponsored Ads & DSP
- Preferred: Hands-on experience activating retail media through Criteo
- Experience managing and developing a team of 2+ direct reports
- Experience managing large product catalogs (ASIN or item-level management)
- Familiarity with Pacvue, Skai, or similar tools is a plus
- Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
- Proven ability to think creatively about challenging analytic problems
- Dynamic communication & presentation skills
- Ability to self-manage, juggle multiple priorities, and pay strong attention to details
- Ability to contribute to fast-paced, entrepreneurial, innovative, collaborative, team-based environment
Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.
Total Compensation:
- Base Salary: $90,000 - $117,000
- Target Annualized Discretionary Bonus: 5% ($4,500 - $5,850)
- Target Total Cash: $94,500 - $122,850
Benefits:
- Healthcare/Dental/Vision
- Unlimited PTO
- 401k Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year
Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here
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Навыки
- Data Analysis
- Microsoft Excel
- Retail Media
- Campaign Optimization
- Amazon Ads
- Criteo
- Amazon DSP
- Pacvue
- Skai
Возможные вопросы на собеседовании
Проверка практического опыта работы с ключевым инструментом, указанным в требованиях.
Расскажите о вашем опыте настройки и оптимизации кампаний через Criteo для ритейл-платформ. С какими основными сложностями вы сталкивались?
Оценка навыков стратегического планирования в экосистеме Amazon.
Как вы распределяете бюджет между Amazon Sponsored Ads и Amazon DSP для достижения максимального ROAS при управлении крупным каталогом ASIN?
Оценка управленческих компетенций.
Опишите ваш подход к наставничеству и развитию аналитиков. Как вы помогаете команде справляться с выгоранием в условиях быстро меняющегося рынка?
Проверка аналитических способностей и работы с данными.
Какие нестандартные метрики или отчеты вы используете для глубокого анализа эффективности ритейл-медиа, помимо стандартных показателей платформы?
Проверка навыков взаимодействия с клиентами.
Как вы объясняете клиенту необходимость инвестиций в новые или экспериментальные каналы ритейл-медиа, такие как Walmart Connect или Target Roundel?
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- Страна
- США
- Зарплата
- 90 000 $ – 117 000 $