Direct-Response Ad Copywriter

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Direct-Response Ad Copywriter for Silvery® (Remote)

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Are you a sharp, performance-minded Copywriter who knows how to create paid social ads that turn attention into purchases?

This is not a general content-writing or brand-copy role. Your sole focus will be developing direct-response scripts and ad copy for paid media by identifying proven winning formats, then adapting their conversion logic, angles, and structure to Silvery.

We are looking for a copywriter who understands why an ad wins: the hook that stops the scroll, the customer insight that creates relevance, the objection that needs resolving, the emotional payoff, the unique mechanism, and the call to action. You should be able to turn those elements into clear, credible copy that is ready to test.

ABOUT SILVERY®

Silvery® is a fast-growing premium bedding brand focused on the US market. We sell through our own store, www.mysilvery.com, and Amazon.com.

We are part of Ventura Brands Oy, a Finnish ecommerce company that has built multiple international consumer brands and served more than 300,000 customers worldwide. Silvery reached more than $1 million in monthly revenue just over a year after launch, and we are now expanding our creative output to support the next stage of growth.

WHAT YOU WILL DO

You will write ad scripts and copy for Silvery’s paid campaigns, primarily for Meta. The scripts will be built from formats, angles, and structures that are currently working especially well for other brands in the US market. You will adapt their underlying conversion logic, pacing, and messaging to Silvery’s product and audience, without copying the original ad.

You enjoy going deep into customer language by exploring ad comments, Reddit discussions, customer reviews, and other relevant sources to understand how customers describe their needs, frustrations, objections, and desired outcomes. You use those insights to make the copy feel specific, natural, and persuasive.

WHAT WE ARE LOOKING FOR

You have experience writing direct-response ads for ecommerce brands or other performance-focused offers. You understand consumer psychology and can identify the underlying desire, frustration, objection, or belief that an ad needs to address.

You can break down a winning ad format and explain what makes it effective. You know how to preserve its conversion logic while making the final copy original, credible, and specific to the brand.

You write concise, natural English and make copy sound like a real person rather than generic advertising.

HOW TO APPLY

We review applications on a rolling basis and will hire as soon as we find the right fit. Please share examples of performance-creative work you have written, especially work that demonstrates results.

As part of the application, we will ask screening questions about performance creative, Meta Ads, and DTC ecommerce. We want to understand not only what you have done, but how you think.

If client confidentiality prevents you from sharing full examples, anonymized or redacted samples are welcome.

PAID TRIAL AND NEXT STEPS

We will start with a paid trial of $200 for two ad scripts. We will provide the relevant product information, creative references, and direction. If the quality of the trial work is strong, we can offer additional scripts.

There is also an opportunity to transition to a monthly retainer with a performance-based bonus tied to a percentage of ad spend.