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Email Marketing Specialist
Высокий балл за отличный социальный пакет (полная страховка, 401k, бонусы) и работу в стабильной сфере HealthTech. Ограничением является требование авторизации для работы в США и специфический стек (Marketo).
Сложность вакансии
Позиция требует обязательного опыта работы с Marketo (1–3 года), что является основным фильтром. В остальном задачи стандартны для специалиста по email-маркетингу, а компания предлагает отличную поддержку и обучение.
Анализ зарплаты
Зарплата для Email-маркетолога с опытом работы в Marketo в Атланте обычно выше среднего по рынку из-за дефицита специалистов со знанием этой платформы. Предлагаемый диапазон соответствует уровню Middle-специалиста в технологическом секторе США.
Сопроводительное письмо
I am writing to express my strong interest in the Email Marketing Specialist position at QGenda. With a solid background in executing complex email campaigns and a deep proficiency in Marketo, I am confident in my ability to contribute to your team's mission of redefining healthcare workforce management. My experience in building nurture workflows, managing segmentation, and conducting rigorous A/B testing aligns perfectly with the requirements of this role.
In my previous experience, I have successfully managed end-to-end email lifecycles, ensuring high deliverability and engagement through data-driven optimizations. I am particularly drawn to QGenda's innovative culture and the opportunity to leverage AI to scale marketing productivity. I am eager to bring my detail-oriented approach and analytical mindset to help QGenda empower healthcare organizations through strategic communication.
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Откликнитесь в qgenda уже сейчас
Присоединяйтесь к QGenda и станьте экспертом в Marketo, оптимизируя email-стратегии для лидеров сферы здравоохранения!
Описание вакансии
Who We Are
QGenda is redefining healthcare workforce management everywhere care is delivered. We're on a mission to empower the healthcare industry to better onboarding, deploy, and manage their workforce. Over 4,500 healthcare organizations have trusted us to help them make strategic workforce decisions through our unified software platform. With more than 800 employees across the US, we are united in our vision and culture to make a difference for our customers, while enjoying the day-to-day.
At QGenda, we value our employees and their contributions toward the success of the business. We strive to create a dynamic work environment that fosters growth, innovation, and collaboration, where employees can be proud of the work they do and the impact it has on the healthcare industry.
QGenda is headquartered in Atlanta.
To learn more about QGenda, visit us at qgenda.com or follow us on Instagram or LinkedIn.
About Your Role
QGenda is searching for an Email Marketing Specialist who will support the execution and optimization of QGenda’s email marketing programs, including campaign builds, nurture workflows, and lifecycle automation. This team member will work extensively in Marketo, ensuring campaigns are built accurately, tested thoroughly, and deployed on schedule. The ideal candidate is detail-oriented, data-curious, and motivated to grow their expertise in marketing automation and performance optimization.
How You’ll Make an Impact
- Build, QA, and deploy email campaigns in Marketo
- Create and manage smart lists, segmentation, and dynamic content
- Support the development and execution of nurture programs and automated workflows
- Partner with content and digital teams to align messaging and targeting
- Proactively develop and execute A/B tests, documenting learnings and recommending next steps
- Analyze campaign and lifecycle performance, identify trends, and bring forward recommendations to improve engagement and conversion
- Maintain database hygiene and ensure compliance with email best practices
- Troubleshoot campaign issues and ensure smooth execution
- Involved in technology vendor relationships and enables optimization of technology to support marketing programs
- Leverage AI to help scale marketer productivity, customer personalization, and streamline production.
Experience You Bring
- 1–3 years of hands-on email marketing experience
- Direct experience executing campaigns in Marketo (required)
- Strong QA skills and attention to detail — able to launch campaigns accurately and on time, while managing multiple tasks simultaneously.
- Foundational understanding of segmentation, personalization, and lifecycle marketing
- Experience supporting nurture programs and triggered campaigns
- Comfortable reviewing campaign metrics and identifying trends or areas for improvement
- Understanding of deliverability basics and email compliance standards
- Strong initiative, proactive and willing to take ownership of projects from start to finish
- Strong analytical thinking and comfort drawing insights from performance data
#LI-Hybrid
Applicants for this position must be authorized to work for any employer in the United States (U.S.), including being located in the US. We are unable to sponsor, take over sponsorship of, or hire candidates with an employment visa at this time.
What’s In It For You
We offer a comprehensive total rewards package to support our full-time employees and their family’s day-to-day needs, well-being and major life events, which includes:
- Fully company-paid options for medical (both in-person and virtual), dental and vision insurance
- Generous paid time off (PTO) policy to enjoy periods of uninterrupted rest and relaxation for a healthy work/life balance
- Paid parental leave for birth, adoption or permanent placement
- 401(k) with company match
- Options to work in a hybrid-working model or remotely from home, depending on the position
- Annual Costco membership, cell phone stipend, commuter benefits, in-office perks and more
QGenda delivers technology solutions to improve how healthcare is delivered and increase access — for everyone. We can only succeed by bringing together diverse minds, thoughts, ideas and team members to create better solutions for our customers and make us a better company as a whole. We are committed to creating a culture of embracing diversity, inclusion and equity for all.
QGenda is an Equal Employment Opportunity employer and makes all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, natural origin, ancestry, age, marital status, disability or genetic information, military status, status as a disabled or protected veteran or any other protected status under applicable law.
If you require accommodations or assistance to complete the online application process, please contact recruiting@qgenda.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. We will respond to your email promptly.
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Навыки
- Marketo
- Email Marketing
- Marketing Automation
- A/B Testing
- Segmentation
- QA
- Data Analysis
- Lifecycle Marketing
- CRM
Возможные вопросы на собеседовании
Marketo является обязательным требованием. Важно понять глубину технических навыков кандидата.
Опишите ваш опыт работы с Marketo: какие типы программ вы настраивали и как использовали Smart Lists для сегментации?
Роль предполагает работу с автоматизацией. Кандидат должен понимать логику движения лида по воронке.
Расскажите о самом сложном сценарии автоматизации или цепочке писем (nurture program), которую вы разработали. Каких результатов удалось достичь?
QA — критически важная часть описания вакансии. Ошибки в email стоят дорого.
Каков ваш процесс проверки (QA) письма перед отправкой? Как вы минимизируете риск технических ошибок или некорректного отображения?
Вакансия упоминает A/B тестирование как важный аспект.
Приведите пример A/B теста, который вы проводили. Какие гипотезы проверялись и как результаты повлияли на дальнейшую стратегию?
Компания стремится использовать ИИ для продуктивности.
Как вы используете или планируете использовать инструменты ИИ в своей работе для персонализации контента или ускорения производства кампаний?
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