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Events Marketing
Clay — это стремительно растущий 'единорог' с отличной репутацией, сильной культурой и серьезным финансированием. Позиция предлагает высокую степень ответственности и возможность формировать стратегию бренда на европейском рынке.
Сложность вакансии
Роль требует высокого уровня самостоятельности и опыта управления мероприятиями в нескольких странах Европы одновременно. Кандидату необходимо сочетать креативный подход к 'атмосфере' событий с жестким контролем ROI и бюджетов.
Анализ зарплаты
Зарплата в объявлении не указана, но для аналогичных ролей в Лондоне в быстрорастущих SaaS-компаниях уровня Series C+ рынок предлагает конкурентные условия. Ожидаемый диапазон для Senior-специалиста составляет £65,000–£85,000 в год плюс опционы.
Сопроводительное письмо
I am writing to express my strong interest in the Events Marketing position at Clay. With over five years of experience producing high-impact B2B events across major European tech hubs, I have developed a keen eye for detail and a strategic approach to connecting event experiences with tangible business outcomes. Having managed everything from intimate executive dinners to large-scale conference sponsorships, I understand the nuances of the European market and the importance of maintaining a brand's unique 'vibe' while scaling operations.
Clay’s mission to turn growth ideas into reality through creativity deeply resonates with me. I am particularly impressed by your unique culture and the rapid growth you've achieved, reaching a $5B valuation. My background in the SaaS sector, combined with my experience in multi-market logistics and vendor negotiation, positions me well to lead your European events roadmap. I am eager to bring my organized, calm-under-pressure approach to the team and help Clay continue to build its community across London, Berlin, and beyond.
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Описание вакансии
About Clay
Our mission is to help organizations turn any growth idea into reality.
We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.
In 2025, we raised a $100M Series Cbacked by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.
In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round, for our customers, agency partners, and club members.
Some things to know about us:
- Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
- Our cultureis unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
- All employees can work for free with world-class coaches who specialize in creativity, management, and more.
- Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.
- Read about us in the NYT, Forbes, First Round Review, and more.
Hear from our employees directly on our Glassdoor page!
Events Marketing @ Clay
We're looking for a seasoned B2B events professional who can manage the strategy, production, and delivery of our European events program. You'll be responsible for building experiences that bring together enterprise buyers, partners, and the broader tech community - from intimate executive dinners to larger meetups and summits to third-party conferences that we sponsor.
You'll own the events roadmap end-to-end, both building the strategy and executing on it. That means managing vendors across multiple countries, coordinating production timelines, and ensuring every event feels polished, purposeful, and unmistakably Clay. You'll work hand-in-hand with marketing, sales, partnerships, and customer success to make sure every activation ties back to real business impact.
What You'll Do
- Drive the European events program: Work with the Head of Events in San Francisco to plan, produce, and deliver a portfolio of B2B events across key European tech hubs, including London, Berlin, Amsterdam, and Stockholm. Formats will range from large-scale conferences to intimate dinners to hosted events at industry summits.
- Connect event strategy to business outcomes: Partner with marketing and sales leadership to define event goals, target audiences, and success metrics. Every event should have clear goals and a measurable impact on pipeline, brand awareness, and customer engagement.
- Manage events end-to-end and build vendor relationships across Europe: Handle the venue sourcing, vendor negotiations, run-of-show planning, and on-the-day execution. You'll develop a trusted roster of vendors who can deliver consistently at a high standard.
- Coordinate cross-functional stakeholders: Lead planning syncs, keep workstreams on track, and ensure that busy internal teams are prepped and aligned without being overwhelmed.
- Manage budgets with discipline: Own event budgets, track spend meticulously, negotiate favorable terms, and ensure every pound and euro is well spent.
- Handle multi-market logistics: Navigate the practicalities of producing events across different countries - permits, local regulations, cultural considerations, language needs, and timezone coordination.
- Develop scalable processes: Build repeatable playbooks, templates, and frameworks so the events programme can grow without quality dropping off.
What You'll Bring
- 5+ years of experience in B2B event production, with a strong track record of delivering events in European markets.
- Multi-city, multi-country experience. You've produced events across at least two or three European markets and understand key differences between them.
- Strong production instinct. You care about the flow and vibe of the attendee experience, not just logistics. You notice the details that most people miss.
- Experienced with tracking ROI. You understand how events connect to pipeline, revenue, and brand goals. You can speak the language of sales and marketing as fluently as you speak production.
- Excellent vendor and budget management skills. You've managed large event budgets and have experience negotiating contracts across multiple markets.
- A calm, organised presence under pressure. Live events can go sideways sometimes. You stay steady, solve problems fast, and keep the team focused.
- Strong communication and stakeholder management. You're comfortable working with senior leadership, guiding executives through rehearsals, and keeping cross-functional teams aligned.
- Fluent English required. Additional European languages (German, Dutch, Swedish, or others) are great but not essential.
Nice to Have
- Experience in the GTM-Tech or SaaS sector.
- Familiarity with event technology platforms (registration, engagement tools, lead capture).
- A network of trusted vendors and venues across European tech hubs.
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Навыки
- Project Management
- Stakeholder Management
- Vendor Management
- Budget Management
- Event Management
- SaaS
- B2B Marketing
- Go-to-Market Strategy
Возможные вопросы на собеседовании
Проверка опыта работы с разными рынками и понимания локальной специфики.
Расскажите о самом сложном мероприятии, которое вы организовывали в Европе. С какими культурными или логистическими особенностями конкретной страны вы столкнулись?
Важно понять, как кандидат связывает маркетинг событий с продажами.
Как вы измеряете успех мероприятия помимо количества регистраций? Приведите пример, когда ивент напрямую повлиял на воронку продаж (pipeline).
Проверка стрессоустойчивости и навыков решения проблем в реальном времени.
Опишите ситуацию на живом мероприятии, когда всё пошло не по плану. Какие действия вы предприняли, чтобы гости этого не заметили?
Оценка навыков управления ресурсами.
Как вы подходите к выбору вендоров в новом для вас городе и как ведете переговоры для оптимизации бюджета без потери качества?
Проверка соответствия культуре Clay, где ценится креативность.
Как вы интегрируете уникальный бренд и ценности компании (например, 'negative maintenance') в формат ивент-активаций?
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