- Страна
- США
- Зарплата
- 120 000 $ – 170 000 $
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Field & Events Marketing Manager
Высокая оценка обусловлена прозрачным диапазоном зарплаты, инновационной сферой (AI) и четко прописанными обязанностями. Небольшой минус за строгий гибридный график (4 дня в офисе).
Сложность вакансии
Роль требует значительного опыта (3-5 лет) в B2B SaaS и готовности к работе в офисе 4 дня в неделю. Основная сложность заключается в необходимости совмещать стратегическое планирование с детальной операционной работой по организации выставок.
Анализ зарплаты
Предлагаемая зарплата в $120k-$170k полностью соответствует рыночным стандартам для опытных маркетологов в Кремниевой долине. Верхняя граница диапазона даже несколько превышает средние показатели для позиции менеджера, что делает предложение очень конкурентоспособным.
Сопроводительное письмо
I am writing to express my strong interest in the Field & Events Marketing Manager position at Globality. With over four years of experience managing complex trade shows and field marketing programs in the B2B SaaS sector, I have a proven track record of delivering high-impact events that drive pipeline growth and strengthen brand presence. I am particularly drawn to Globality’s mission of using agentic AI to revolutionize enterprise spending, and I am eager to apply my expertise in end-to-end event logistics and ABM strategies to support your growth.
In my previous roles, I have successfully managed large-scale conference presence and curated intimate executive dinners that directly resulted in accelerated sales cycles. I pride myself on being a data-driven marketer who not only focuses on the creative and logistical aspects of events but also meticulously tracks ROI and performance metrics. I am comfortable working in fast-paced environments and collaborating closely with sales teams to ensure marketing efforts are perfectly aligned with regional revenue targets. I look forward to the possibility of bringing my passion for event excellence to your Palo Alto team.
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Описание вакансии
Globality was founded with a simple yet ambitious goal: to use AI to transform enterprise spending into a smarter, fairer process—creating more efficient and inclusive markets worldwide. Nearly a decade later, our agentic AI solution is reshaping how the world’s largest enterprises spend, transforming procurement into a guided, insight-led process that’s faster, smarter, and better for business.
Our mission is to revolutionize enterprise procurement by leveraging AI to create smarter, fairer, and more efficient markets.
At the helm of Globality is a distinguished leadership team and board of directors, each bringing decades of experience from leading global enterprises. Their collective expertise in technology, finance, and global operations guides Globality's strategic direction and reinforces our commitment to innovation and excellence in enterprise procurement.
Our culture is built on trust, collaboration, and innovation, fostering an environment where every individual feels valued and included. Bring your expertise, passion, and perspective—together, we’re shaping the future of enterprise spending.
Role Summary:
We are seeking a Field & Events Marketing Manager who will be responsible for strategically planning and executing a diverse range of sponsored, hosted, and field events with a large emphasis on tradeshows.These events will be measured by their delivery of pipeline creation, great brand experiences and industry presence.
Please note this is a hybrid role based out of our Palo Alto officeand requires a minimum of4 days in office.
What you will be doing:
- Own end-to-end trade show and conference logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences and results delivery.
- Plan and execute highly impactful field marketing events that generate qualified leads, accelerate sales opportunities, and strengthen customer relationships, including executive dinners, account-specific events, and ABM programs.
- Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects.
- Work effectively across GTM to provide campaign and demand programs for pre-event and post-event support, ensuring the delivery of event KPIs.
- Partner with sales teams to understand segment and regional priorities, account needs, and revenue targets, translating them into actionable field marketing plans.
What we are looking for:
- 3-5+ years of experience in event marketing, field marketing, or trade show management within a B2B SaaS or technology environment.
- Proven history of managing trade shows and conferences end-to-end, including strategy, logistics, vendor management, and on-site leadership.
- Strong project management skills, with the ability to juggle multiple events, deadlines, and stakeholders while maintaining exceptional attention to detail.
- Data-driven mindset, with the ability to track metrics, evaluate event ROI, and optimize programs based on performance insights.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders and represent the brand professionally at events.
- Creative problem-solving abilities and a bias for action—comfortable operating in a fast-paced, high-growth environment.
- Proficiency in marketing and event tools (e.g., Eloqua, On24, Salesforce) is a plus.
The anticipated annual pay scale for this position is $120,000-$170,000. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Globality's total compensation package for employees. This information is provided per the California Equal Pay Act. We are an equal opportunity employer and a participant in the E-Verify program. We believe diversity makes teams better and that discrimination based on race, gender, or anything else is self-defeating.
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Навыки
- Event Marketing
- Field Marketing
- Trade Shows Management
- Project Management
- B2B Marketing
- SaaS
- Salesforce
- Eloqua
- ON24
- Account Based Marketing
- Demand Generation
Возможные вопросы на собеседовании
Кандидат должен уметь обосновывать бюджет и демонстрировать влияние мероприятий на продажи.
Расскажите о самом успешном мероприятии, которое вы организовали: какие метрики ROI вы использовали для оценки его эффективности?
Позиция требует тесного взаимодействия с отделом продаж для генерации лидов.
Как вы выстраиваете коммуникацию с отделом продаж, чтобы гарантировать качественную отработку лидов после конференции?
Работа менеджера по мероприятиям часто связана с непредвиденными ситуациями.
Опишите случай, когда на мероприятии что-то пошло не по плану. Как вы решили проблему в условиях ограниченного времени?
Вакансия подразумевает использование ABM-подхода.
Какой опыт у вас есть в реализации программ Account-Based Marketing (ABM) через полевые мероприятия?
Важно понять владение инструментарием, упомянутым в вакансии.
Каков ваш опыт работы с Salesforce и системами автоматизации маркетинга (например, Eloqua) в контексте управления событиями?
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- Страна
- США
- Зарплата
- 120 000 $ – 170 000 $