Field Marketing Manager

Описание вакансии

At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and progress.

Skillsoft is undergoing a bold growth marketing transformation, and we’re looking for a Field Marketing Manager who’s ready to be part of it. This is a high-impact individual contributor role for a strategic marketer who wants to help shape the future of workforce transformation. As a key member of our connected marketing team, you’ll serve as the voice of the French and DACH regions  to global marketing, ensuring regional needs are reflected in global plans. You’ll also be accountable for translating global strategy into localized execution, driving pipeline growth, brand activation, and customer engagement across the region. If you’re a forward-thinking field marketer ready to advance your career in a future-forward organization, this is your opportunity to make your mark.

We are seeking a strategic and results-driven Field Marketing Manager to lead and execute regional marketing initiatives across France and the DACH region (Germany, Austria, and Switzerland). In this role, you will partner closely with sales, product marketing, and demand generation teams to develop and implement integrated marketing programs that drive pipeline growth, customer engagement, and brand awareness.

Key Responsibilities

• Regional Strategy & Planning: Develop and execute field marketing plans aligned with regional sales goals and global marketing strategy.

• Campaign Execution: Plan and manage multi-channel campaigns including events, webinars, ABM programs, and digital initiatives tailored to regional audiences.

• Sales Enablement: Collaborate with sales teams to provide tools, content, and programs that support lead generation and conversion.

• Event Management: Organize and execute regional events (virtual and in-person), including conferences, executive experiences, customer roundtables, and partner events.

• Performance Tracking: Measure and report on the effectiveness of field marketing programs, using data to optimize future initiatives.

• Cross-Functional Collaboration: Work closely with product marketing, content, and digital teams to ensure consistent messaging and branding.

• Global Team participation: This role reports to the Global Field Marketing Director based in North America, but will be supporting local Sales resources headquartered in Munich and Paris

Qualifications

• 5+ years of experience in B2B marketing, with at least 2 years in a field or regional marketing role.

• Fluent English, French, and German language is a must.

• Proven track record of planning and executing successful marketing campaigns that drive pipeline and revenue.

• Strong understanding of the French and DACH market landscape and buyer personas.

• Knowledge of the training and e‑learning industry is a plus.

• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).

• Excellent communication, project management, and organizational skills.

• Ability to travel up to 25% within Western & Central Europe.

• Experience in the SaaS or technology industry.

• Familiarity with account-based marketing (ABM) strategies.

• Data-driven mindset with a passion for testing and optimization.

MORE ABOUT SKILLSOFT:

Skillsoft (NYSE: SKIL) is a global leader in AI-native skills management for the human + AI era. By unifying learning, real-time skills intelligence, and workforce insights, Skillsoft helps enterprises build their Skillforce™ — humans and AI working together to drive measurable business outcomes. Through personalized, interactive learning across leadership, technology, and compliance, Skillsoft enables organizations to close critical skill gaps and accelerate transformation. Skillsoft is trusted by thousands of organizations worldwide, including 60% of the Fortune 1000, and supports a global community of more than 105 million learners. Learn more at skillsoft.com.

**Thank you for taking the time to learn more about us. 

If this opportunity intrigues you, we would love for you to apply!**

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies.  All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature.  No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.