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Field Marketing Manager
Отличная вакансия в быстрорастущем стартапе с инновационным продуктом. Высокая оценка обусловлена гибкостью (удаленка/офис), значительной ответственностью и возможностью напрямую влиять на рост компании.
Сложность вакансии
Роль требует высокого уровня самостоятельности и умения управлять бюджетами в шесть знаков. Основная сложность заключается в необходимости совмещать креатив с глубокой аналитикой ROI и знанием специфики инструментов для разработчиков.
Анализ зарплаты
Предлагаемая роль Field Marketing Manager в Сан-Франциско обычно оплачивается выше среднего по рынку США из-за высокой стоимости жизни и специфики тех-сектора. Указанный диапазон соответствует стандартам для Middle/Senior специалистов в сфере DevTools.
Сопроводительное письмо
I am writing to express my strong interest in the Field Marketing Manager position at StackBlitz. Having followed the evolution of WebContainers and now the rapid growth of Bolt.new, I am inspired by your mission to eliminate development friction. With over three years of experience in field marketing and demand generation, I have a proven track record of transforming events from simple gatherings into high-impact pipeline drivers.
In my previous roles, I have successfully managed end-to-end event lifecycles, from six-figure budget management to post-event attribution reporting in HubSpot. I am particularly excited about the opportunity to leverage your new San Francisco office for local activations while simultaneously scaling your digital event programming. My experience in the developer tools space allows me to speak the language of your community, ensuring that every dinner, webinar, and conference presence resonates with both individual developers and B2B stakeholders.
I am a hands-on marketer who thrives in fast-paced, remote-friendly environments. I am eager to bring my expertise in building repeatable event playbooks to Bolt.new and help turn your packed event calendar into a scalable engine for growth.
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Описание вакансии
🚀 About Us
We’re Bolt.new by StackBlitz!
We’re the team that brought you WebContainers, the first-of-its-kind technology that made it possible to run Node.js right inside your browser. That breakthrough kicked off our journey in 2019, and it’s what powers the blazing-fast online IDE used by over 1 million developers every month.
But we didn’t stop there. We doubled down on everything we learned and built Bolt.new — the fastest way to go from idea to production without writing traditional code. It’s a next-gen, AI-powered app builder that helps you create, edit, and deploy full-stack web and mobile apps instantly, right in your browser. No installs. No setup. Just smart automation and instant dev environments that let you move at the speed of thought.
We’re a fully remote team, globally distributed, deeply collaborative, and seriously passionate about building the future of software development.
This is your chance to join a small team with a big vision. If you love shipping fast, solving real problems, and pushing the boundaries of what’s possible, we’d love to meet you.
✨ About This Opportunity
Bolt.new has a packed event calendar through the rest of the year, a new SF office, and growing co-marketing partnerships with major platform and infrastructure companies. This role owns all of it -- consolidating event marketing under one person, turning events into a measurable pipeline channel, and building repeatable motions that scale.
🛠️ How You'll Contribute
- Own field marketing end-to-end -- conferences, dinners, activations, local events, and digital events
- Plan and execute Bolt-hosted local events (happy hours, product camps, roundtables) at our SF office and in key markets
- Build and run digital event programming -- webinars, live builds, virtual roundtables, co-marketing events with partners
- Manage third-party event partnerships -- logistics, contracts, creative, staffing, and budget
- Own co-marketing event activations with strategic partners
- Own the event to pipeline motion: pre-event targeting, on-site lead capture, post-event follow-up sequences, and attribution reporting
- Collaborate with Sales to build invite lists targeting high-value accounts and personas
- Coordinate with Community (hackathons, livestreams) and Product Marketing (launches) to align event programming with product moments
- Own event budget and deliver clear ROI reporting -- attendees, meetings booked, pipeline influenced, deals sourced
- Build repeatable playbooks so events scale without reinventing the wheel every time
- Source and evaluate vendors for OOH/billboards, venues, production, and swag
💡 Qualifications
- 3+ years in field marketing, event marketing, or demand generation with a strong events component
- Proven track record planning and executing conferences, executive dinners, and experiential activations
- Experience building and running your own events -- not just managing vendor relationships
- Experience with digital event formats -- webinars, virtual roundtables, livestreams, or similar
- Strong project management skills -- you can juggle multiple events at different stages simultaneously
- Comfortable owning a six-figure event budget and reporting on ROI
- Experience building post-event follow-up workflows and measuring pipeline attribution
- Strong verbal and written English communication skills are required, as this role involves frequent collaboration with team members, stakeholders, and customers where English is the primary working language
🎯 Bonus Points
- Experience at a PLG or developer tools company
- You've built a local event series from scratch (not just attended conferences)
- Experience with both B2C community events and B2B executive-format events
- You've worked with CRM and marketing automation tools (HubSpot, Apollo, or similar) to manage event leads
- Familiarity with the AI/ML, no-code/low-code, or developer tools space
- Experience sourcing and managing OOH/billboard campaigns
- You've managed event partnerships worth $200K+
- Based in or willing to relocate to San Francisco (office events are a core part of this role)
- You actually use Bolt.new or similar AI builders
📌 A Few Notes
- You do not need a college degree to apply
- You do not need to be located in the U.S. — we’re remote-friendly
- You do not need to meet every qualification listed above
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Навыки
- Field Marketing
- Event Management
- Demand Generation
- Project Management
- HubSpot
- Apollo
- B2B Marketing
- CRM
- Budget Management
Возможные вопросы на собеседовании
Проверка умения работать с данными и доказывать эффективность маркетинговых затрат.
Как вы рассчитываете ROI для офлайн-мероприятий и какие метрики считаете наиболее важными для Bolt.new?
Оценка опыта работы с технической аудиторией (разработчиками).
В чем, по вашему мнению, заключается ключевое отличие в организации мероприятий для разработчиков по сравнению с традиционным B2B маркетингом?
Проверка навыков планирования и управления ресурсами.
Опишите ваш процесс создания 'повторяемого плейбука' для серии локальных мероприятий. С чего вы начнете?
Оценка способности работать в связке с отделом продаж.
Как вы выстраиваете процесс передачи лидов (hand-off) от маркетинга к отделу продаж после крупной конференции?
Проверка стрессоустойчивости и навыков решения проблем.
Расскажите о случае, когда на мероприятии всё пошло не по плану. Как вы справились с ситуацией?
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