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Field Marketing Manager
Оценка ИИCision — признанный мировой лидер в своей области с сильной корпоративной культурой. Позиция предлагает отличные возможности для профессионального роста в международной среде и удаленный формат работы в США.
Сложность вакансии
Оценка ИИРоль требует баланса между стратегическим планированием и операционным исполнением (hands-on). Основная сложность заключается в необходимости глубокого понимания воронки продаж B2B и опыта работы с инструментами автоматизации маркетинга, такими как Marketo и Salesforce.
Анализ зарплаты
Оценка ИИПредлагаемая роль Field Marketing Manager в США обычно оплачивается в диапазоне от 85,000 до 120,000 USD в год в зависимости от опыта и конкретного штата. Данная позиция соответствует рыночным ожиданиям для специалистов среднего уровня (Middle) в технологическом секторе.
Сопроводительное письмо
I am writing to express my strong interest in the Field Marketing Manager position at Cision. With over three years of experience in B2B demand generation and a proven track record of executing high-impact field events and multi-channel campaigns, I am confident in my ability to drive high-quality leads and pipeline growth for your North American sales team. My background in managing integrated programs—from trade shows to webinars—aligns perfectly with Cision's goal of building authentic connections and accelerating brand impact.
In my previous roles, I have successfully bridged the gap between marketing and sales by optimizing lead handoff processes and leveraging data-driven insights to refine conversion paths. I am highly proficient in Marketo and Salesforce, and I thrive in collaborative environments where hands-on ownership is expected. I am particularly drawn to Cision's commitment to innovation and diversity, and I am eager to bring my expertise in audience-centric messaging to help shape the future of communication within your dynamic team.
Составьте идеальное письмо к вакансии с ИИ-агентом
Откликнитесь в cision уже сейчас
Присоединяйтесь к Cision и станьте ключевым драйвером роста на рынке Северной Америки, создавая инновационные маркетинговые кампании!
Описание вакансии
At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.
Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.
Empower your impact at Cision. Be seen, be understood, be you.
| Position Overview: As the Field Marketing Manager you have some experience as a Demand Generation Marketer that wants to join our dynamic team. In this role, you activate trade and owned events and will create and manage B2B lead generation campaigns to drive high quality leads for our sales team. You will contribute to the North America marketing strategy and will own the planning and execution of content and messaging. We want someone with a strong sense of ownership that expects to be hands-on from start to finish. Why do we need you? To drive growth and demand for Cision across all our solutions in the North American region What you’ll be doing: Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments Work closely with our NA sales team and forge strong communication and processes between teams. Execute regional field marketing campaigns including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions Plan and execute digital marketing strategy collaboratively with other parts of the marketing org Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads. Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards. Qualifications: BA/BS degree, preferably in marketing, PR or business. At least 3 years of marketing experience, preferably in B2B marketing including specific experience with event marketing, content marketing, multi-touch campaigns, demand generation, and multi-channel Experience with A/B testing, inbound and outbound marketing tactics. Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads. Deep understanding of how to manage and optimize the lead handoff from marketing to sales. Demonstrated success working in a collaborative, cross-team capacity—both internally and externally. Programs and tactics such as email, webinars, digital, social, paid and content partnerships. Experience in the software industry sector, highly desirable. Travel will be necessary for this role. Demonstrated track record of generating innovative content and campaigns that exceed target goals. Knowledge & Skills: Strong written and verbal communication Knowledge of WordPress, Marketo and SFDC (or similar) Strong attention to detail, accuracy and creative skills Strong understanding of B2B event planning and management |
What You'll Do
What You'll Bring
What We Offer
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.
Создайте идеальное резюме с помощью ИИ-агента
Навыки
- A/B Testing
- Marketo
- Demand Generation
- Event Management
- Salesforce
- Lead Generation
- Email Marketing
- Digital Marketing
- B2B Marketing
- WordPress
- Field Marketing
- Content Marketing
Возможные вопросы на собеседовании
Проверка опыта работы с воронкой продаж и понимания ключевых метрик эффективности.
Как вы определяете успех кампании по генерации спроса и какие метрики (MQL, SQL, ROI) являются для вас приоритетными?
Оценка навыков взаимодействия между отделами, что критично для данной роли.
Опишите ваш опыт работы с отделом продаж: как вы выстраивали процесс передачи лидов и получения обратной связи по их качеству?
Вакансия предполагает управление мероприятиями разного масштаба.
Расскажите о самом успешном торговом мероприятии или ивенте, который вы организовали. С какими трудностями вы столкнулись при его подготовке?
Проверка технических навыков работы с маркетинговым стеком.
Каков ваш уровень владения Marketo и Salesforce? Можете ли вы привести пример того, как вы использовали эти инструменты для оптимизации кампании?
Оценка способности адаптировать контент под разные сегменты аудитории.
Как вы подходите к созданию контентной стратегии для разных этапов цикла покупки в B2B сегменте?
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