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Field Marketing Manager, LATAM
Semperis — быстрорастущая и признанная компания в сфере кибербезопасности с отличной корпоративной культурой. Позиция предлагает высокую степень автономности и возможность влиять на развитие целого региона.
Сложность вакансии
Роль требует свободного владения тремя языками (португальский, испанский, английский) и глубокого понимания специфики рынка кибербезопасности в Латинской Америке. Высокая ответственность за бюджет и генерацию лидов в сегменте Large Enterprise.
Анализ зарплаты
Указанный диапазон соответствует рыночным ставкам для опытных Field Marketing менеджеров в технологическом секторе Бразилии и Мексики, работающих на американские компании. Сумма может варьироваться в зависимости от конкретной страны проживания кандидата.
Сопроводительное письмо
I am writing to express my strong interest in the Field Marketing Manager position for the LATAM region at Semperis. With over four years of experience in B2B enterprise marketing within the technology sector and a deep understanding of the cybersecurity landscape in Latin America, I am confident in my ability to drive demand and strengthen Semperis's brand presence across the Large Enterprise and Public Sector segments.
In my previous roles, I have successfully executed integrated marketing campaigns, including large-scale regional conferences and targeted account-based marketing initiatives, consistently meeting lead generation targets. My fluency in Portuguese, Spanish, and English allows me to effectively localize content and build meaningful relationships with key industry influencers and channel partners throughout the region. I am particularly drawn to Semperis's mission of being a 'Force for Good' and am eager to contribute to a team that values innovation and growth.
I am proficient in using Salesforce and Marketo to track campaign performance and optimize marketing budgets for maximum ROI. I look forward to the possibility of discussing how my strategic approach to field marketing can support Semperis's ambitious goals in Brazil, Mexico, and beyond.
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Присоединяйтесь к лидеру в сфере кибербезопасности и развивайте рынок LATAM вместе с Semperis!
Описание вакансии
At Semperis, our mission is to be a Force for Good. Starting with being a great place to work. We believe that when people feel valued, supported, and empowered, they do their best work. That’s why we focus on creating an employee experience rooted in purpose, growth, and balance. Semperis has been recognized as one of America’s Fastest-Growing Cybersecurity Companies by the Inc. 5000, a DUNS 100 Top Startup to Work For, and a multi-year Inc. Best Workplace awardee.
What we are looking for:
We are seeking a highly skilled and motivated Field Marketing Manager to drive our marketing efforts across the Latin America (LATAM) area.
About the position:
As a Field Marketing Manager, you will play a crucial role in developing and executing strategic
marketing initiatives for Semperis in LATAM. You will collaborate closely with the sales team to generate demand, increase brand awareness, and drive revenue growth. This position is based preferably in Brazil or potentially in Mexico, and you will report directly to the Global Field Marketing Director.
Responsibilities:
Develop and implement comprehensive field marketing strategies and plans to support the
company's business objectives in the Large Enterprise, Enterprise and Public Sector segments in the LATAM area.
- Collaborate with the sales team to understand their needs and create marketing programs that generate high-quality leads and support the sales pipeline.
- Plan and execute innovative marketing campaigns, including events, webinars, workshops,
account-based initiatives, and regional conferences, ensuring alignment with the overall
marketing strategy.
- Collaborate closely with priority channel and alliance partners to execute joint go-to-market
opportunities targeting mutual potential customers
- Identify and engage with key industry influencers and associations to build strong relationships and increase awareness for the Semperis solutions.
- Assist in creating localized marketing content, including sales collateral, presentations, case
studies, and website content, to support demand generation and thought leadership
initiatives.
- Monitor and analyze campaign performance, provide regular reports and insights to
stakeholders, and make data-driven improvement recommendations.
- Manage the LATAM marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.
- Stay up-to-date with industry trends, emerging technologies and competitor activities, and
incorporate these insights into marketing strategies and plans.
Collaborate with global marketing teams to ensure consistent messaging, branding, and
alignment with the company's overall marketing initiatives.
Qualifications:
- Proven experience (3-5 years) in enterprise B2B field marketing ideally within the cybersecurity industry or a related technology sector.
- Solid knowledge of the LATAM cybersecurity market, including key players, industry trends, and customer needs.
- Demonstrated success in developing and executing integrated marketing campaigns, including events and digital marketing.
- Excellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations.
- Experience in managing marketing budgets and measuring campaign performance.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Fluency in Portugese, Spanish and English is required
- Self-motivated and result-oriented, with a proactive approach to problem-solving.
- Team player, able to collaborate effectively across different functions and levels of the
organization.
- Experience using Salesforce, Wrike, Marketo, Microsoft Office apps tools.
- Bachelor's degree in Marketing, Business Administration, or a related field. A relevant
postgraduate degree is a plus.
If you are passionate about the cybersecurity industry and have a proven track record in field marketing, we would love to hear from you. Join our dynamic team and help us protect businessesfrom the ever-evolving cyber threats.
Why Join Semperis?
You’ll be part of a global team on the front lines of cybersecurity innovation. At Semperis, we celebrate curiosity, integrity, and people who take initiative. If you’re someone who sees the glass as half full, embraces challenges as growth opportunities, and values a healthy balance between work and life—we’d love to meet you.
\*\*Semperis maintains office locations in several cities across the globe. Candidates who reside within 45 miles of one of our offices—or where the job description specifies a required location—will follow our hybrid work model. This includes working onsite some days per week and remotely the remaining days.
Semperis is an equal opportunity employer and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by the Semperis application is solely to determine suitability for employment, verify identity, and maintain employment statistics.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and/or other applicable state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Semperis. Please inform Semperis representative Anna Taylor, Director of Global Recruiting, if you need assistance completing this application or to otherwise participate in the application process.
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Навыки
- English
- Cybersecurity
- Marketo
- Event Management
- Salesforce
- Lead Generation
- B2B Marketing
- Account Based Marketing
- Spanish
- Portuguese
- Field Marketing
- Wrike
Возможные вопросы на собеседовании
Проверка способности адаптировать глобальную стратегию под специфику конкретных стран региона (Бразилия vs Мексика).
Как бы вы адаптировали глобальную маркетинговую кампанию Semperis для привлечения клиентов в государственном секторе Бразилии?
Оценка опыта работы с партнерами, что критично для данной роли.
Опишите ваш опыт реализации совместных маркетинговых программ с ключевыми технологическими партнерами или дистрибьюторами в регионе LATAM.
Проверка навыков работы с данными и инструментами (Salesforce/Marketo).
Какими метриками вы руководствуетесь при оценке эффективности офлайн-мероприятий и как вы доказываете их влияние на воронку продаж?
Выявление навыков приоритизации в условиях ограниченного бюджета.
Если бы вам пришлось выбирать между участием в крупной региональной конференции и серией узкоспециализированных воркшопов, на чем бы вы остановились и почему?
Проверка гибкости и навыков решения проблем.
Расскажите о случае, когда маркетинговая кампания в LATAM пошла не по плану. Как вы минимизировали риски и какие выводы сделали?
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