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Field Marketing Manager, Northern Europe/MEA
Stripe — один из самых престижных работодателей в сфере финтеха с сильной корпоративной культурой. Позиция предлагает широкую зону ответственности и возможность влиять на развитие бизнеса в нескольких ключевых регионах, что отлично подходит для карьерного роста.
Сложность вакансии
Высокий уровень сложности обусловлен необходимостью управлять маркетингом в крайне разнообразном регионе (от Скандинавии до Ближнего Востока) и требованием к 7+ годам опыта в B2B Enterprise Tech. Роль требует сочетания стратегического мышления и готовности к операционной работе в быстром темпе.
Анализ зарплаты
Указанная роль соответствует уровню Senior IC в международной компании. Рыночные оценки для региона EMEA (базируясь на хабах вроде Амстердама или Лондона) для подобных позиций в Big Tech обычно начинаются от 90,000 EUR. Stripe известен конкурентными зарплатами и щедрыми пакетами акций (RSU).
Сопроводительное письмо
I am writing to express my strong interest in the Field Marketing Manager position for Northern Europe and MEA at Stripe. With over 7 years of experience in B2B enterprise technology marketing, I have a proven track record of bridging the gap between global strategy and local execution. My background in driving pipeline growth through integrated demand generation and high-impact events aligns perfectly with Stripe's mission to increase the GDP of the internet.
In my previous roles, I have successfully partnered with sales organizations to navigate diverse markets, from established enterprise hubs to emerging regions. I am particularly drawn to this role because of the unique challenge of managing a cluster as varied as Benelux, the Nordics, and MEA. I am eager to bring my entrepreneurial mindset and analytical approach to Stripe to help accelerate product adoption and build lasting brand advocacy across these critical territories.
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Описание вакансии
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base. Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences, as well as spearheading our most significant conferences and sponsorships that drive go-to-market (GTM) success and business growth. Join us and be part of a culture that celebrates teamwork, innovates boldly, and makes a meaningful impact.
What you’ll do
We’re looking for a strategic, entrepreneurial Field Marketing Manager to lead our marketing efforts across the Northern Europe and MEA cluster (encompassing Benelux, Nordics, Israel, CEE, and Middle East and Africa).
This is a unique, senior individual contributor role for a builder who views marketing through a business development lens. Because these markets are at various stages of maturity, you will thrive at the intersection of strategy and execution—balancing the need to build brand awareness with the tactical requirements of establishing product-market fit. You will work hand-in-hand with a highly collaborative Sales team to identify market opportunities, navigate local nuances, and translate global priorities into programs that resonate across a diverse geographic footprint.
Responsibilities
- Define and execute the field marketing strategy across the Northern Europe and MEA cluster, with a focus on established enterprises, digital native businesses, and SaaS platforms.
- Partner closely with Sales to align account plans and develop marketing strategies that generate pipeline and enhance product adoption in emerging markets.
- Partner with Demand Generation to define and execute full-funnel marketing plans including digital marketing, demand generation campaigns, sales prospecting programs, and Account-Based Marketing (ABM).
- Oversee the regional events strategy and execution, incorporating third-party and Stripe-hosted events in in-person, and virtual formats.
- Partner with Product Marketing to identify, scope, and produce or localize compelling content and marketing assets for diverse local audiences.
- Own key business and revenue metrics across the sales funnel (pipeline) and customer growth, continually optimizing for efficiency and scale.
- Be creative in finding new ways to advise a diverse range of personas about the value Stripe brings to businesses in markets with evolving product-market fit.
Who you are
We’re looking for an experienced, creative, and results-oriented leader who understands the diverse needs of businesses and can effectively collaborate with sales leaders to translate business needs into engagement opportunities. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of relevant B2B marketing experience in the Enterprise Technology market across multiple customer segments.
- Proven track record of defining and executing field marketing programs that drive new customer acquisition and pipeline generation.
- Exceptional communication skills, including being able to convey complex topics with simplicity to diverse regional audiences.
- Strategic mindset with strong analytical capabilities; comfortable interpreting data to inform decision-making.
- Experience collaborating closely with Sales teams as a strategic partner, establishing trust and driving joint planning.
- Adaptability to manage multiple complex projects at once across a vast and diverse geographical region.
Preferred qualifications
- A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment.
- Experience in the payments, financial technology, or adjacent industries, or marketing FinTech solutions or to FinTech companies.
- Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems.
- Demonstrated success delivering marketing programs with and through consulting and technology partners.
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Навыки
- Demand Generation
- Event Management
- B2B Marketing
- Account Based Marketing
- Fintech
- Go-to-Market Strategy
- Product Marketing
- Field Marketing
- Sales Enablement Strategy
Возможные вопросы на собеседовании
Проверка способности адаптировать глобальные цели под специфику разных рынков (например, Израиль vs Бенилюкс).
Как вы расставляете приоритеты в маркетинговых активностях при работе с регионами, находящимися на разных стадиях зрелости рынка?
Stripe делает упор на тесное взаимодействие маркетинга и продаж.
Опишите случай, когда вам удалось переломить скептическое отношение отдела продаж к маркетинговой инициативе и достичь общих KPI.
Роль предполагает владение метриками воронки продаж.
Какие ключевые показатели эффективности (KPI) вы считаете наиболее важными для оценки успеха ABM-кампании в сегменте Enterprise?
Проверка опыта работы с финтех-спецификой.
С какими уникальными вызовами вы сталкивались при продвижении сложных финансовых или технологических продуктов на развивающихся рынках?
Оценка навыков управления проектами в условиях многозадачности.
Как вы управляете ресурсами и временем при одновременном запуске крупной конференции и нескольких локальных кампаний по генерации спроса?
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