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Field Marketing Specialist
Ping Identity — признанный лидер в сфере IAM с отличной корпоративной культурой и гибким графиком. Позиция предлагает хорошие возможности для профессионального роста в зрелом, но амбициозном регионе UKI.
Сложность вакансии
Роль требует 2-3 лет опыта в B2B SaaS и отличных навыков взаимодействия с требовательными отделами продаж. Основная сложность заключается в необходимости не просто организовывать мероприятия, а выстраивать сложные многоканальные кампании для генерации пайплайна.
Анализ зарплаты
Зарплата для данной роли в Великобритании обычно находится в диапазоне £45,000 - £60,000 в год для специалистов среднего уровня. Учитывая требования к опыту в 2-3 года и специфику кибербезопасности, предложение должно соответствовать или слегка превышать среднерыночные показатели.
Сопроводительное письмо
I am writing to express my strong interest in the Field Marketing Specialist position for the UKI region at Ping Identity. With over three years of experience in B2B technology marketing and a proven track record in executing integrated, multi-touch campaigns, I am confident in my ability to drive the aggressive pipeline growth targets you have set for FY26. My background in fast-paced SaaS environments has equipped me with the commercial acumen necessary to align marketing strategies with enterprise sales objectives.
In my previous roles, I have successfully managed end-to-end pipeline-generating events and implemented ABM strategies that significantly influenced revenue outcomes. I am particularly drawn to Ping Identity’s commitment to 'digital freedom' and its culture of respecting individuality. I am proficient in Salesforce and have experience working with Marketo, which allows me to hit the ground running and provide the analytical feedback needed to refine regional GTM tactics. I look forward to the possibility of contributing to your high-performing UKI team.
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Описание вакансии
About Ping Identity:
At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.
Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.
While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.
We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.
Ping Identity is looking for a proactive Field Marketing Specialist to support the UKI region. This region is the most mature and, while well established and well resourced, it carries significant growth ambition and aggressive net-new targets for FY26.
To support this trajectory, the UKI sales organisation has expanded and now comprises three large, high-performing, and highly demanding enterprise sales teams with significant pipeline expectations.
This role is not simply about running events. While the successful candidate must be able to deliver seamless, end-to-end, pipeline-generating events, this position requires a commercially driven marketer who understands how to build integrated, multi-touch campaigns that influence revenue outcomes.
Reporting to the UKI Field Marketing Manger, this individual will be an integral part of the marketing function, working alongside them across the UKI region. This innovative and forward-thinking marketing professional will partner closely with the UKI Sales organisation and work with Pan-EMEA Go To Market (GTM) teams to implement a strategic integrated GTM plan, focusing on multi-touch campaigns that drive qualified pipeline.
Duty and Responsibilities:
- Jointly work as part of the UKI marketing team to help develop the strategic approach required for success in region to drive exceptional growth
- Work with internal parties and third-party vendors to develop and achieve our Go To Market vision in region
- Support the development and handle the execution of the marketing plan with clear focus on delivering the metrics of success
- Support the UKI Field Marketing Manager on other pipeline driving tactics as required
- Review, refine and develop the regional GTM tactics on a regular basis to ensure continued engagement and penetration into the named strategic accounts
- Work with the Pan-EMEA marketing leads to create and execute vertical or use case led GTM plans for Account Executives to an enterprise audience (ABM 1:Few, 1:1) when appropriate
- Provide articulate feedback on the campaigns, analysis of success and next steps so adjustments can be made
- Support budget and procurement processes, auditing and accountability for budget spend and management
*Desired Skills & Experience*
- A university degree (discipline not prescriptive)
- 2–3 years’ experience in Field Marketing , ideally within a B2B technology environment
- Experience working within fast-paced, high-growth SaaS/software/IT organisations
- Strong commercial acumen with a clear understanding of pipeline metrics and revenue impact
- Preferred: Working knowledge of Salesforce (SFDC)
- A plus: Experience using Marketo
- Exceptional relationship-building skills; an ability to influence senior sales stakeholders
- Excellent written and verbal communication skills
- Highly organised with strong analytical and problem-solving skills
- Self-starter with strong initiative, comfortable operating independently while collaborating effectively across teams
- Resilient, driven, and execution-focused
*Essential*
- Excellent written and verbal communication skills
- Experience gained with software vendors (cybersecurity is a +)
*Working Conditions:*
- Travel – approximately 30% travel, mostly within the region but some within Europe or US
- Remote working contract with occasional travel to London and Bristol based offices to work alongside the regional Sales Development Representatives
Life at Ping:
We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.
Here are just a few of the things that make Ping special:
- A company culture that empowers you to do your best work.
- Employee Resource Groups that create a sense of belonging for everyone.
- Regular company and team bonding events.
- Competitive benefits and perks.
- Global volunteering and community initiatives
Our Benefits:
- Generous PTO & Holiday Schedule
- Parental Leave
- Progressive Healthcare Options
- Retirement Programs
- Opportunity for Education Reimbursement
- Commuter Offset (Specific locations)
Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.
We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
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Навыки
- Field Marketing
- B2B Marketing
- SaaS
- Salesforce
- Marketo
- Account Based Marketing
- Demand Generation
- Go-to-Market Strategy
- Cybersecurity
Возможные вопросы на собеседовании
Проверка понимания того, как маркетинг влияет на продажи в B2B.
Как вы определяете успех маркетинговой кампании с точки зрения влияния на воронку продаж (pipeline)?
Вакансия предполагает работу с крупными корпоративными клиентами.
Опишите ваш опыт реализации стратегий Account-Based Marketing (ABM) для сегмента Enterprise.
Роль требует тесного взаимодействия с отделом продаж.
Как вы справляетесь с ситуациями, когда ожидания отдела продаж не совпадают с маркетинговым бюджетом или ресурсами?
Проверка технических навыков работы с данными.
Каким образом вы используете Salesforce или Marketo для анализа эффективности ваших кампаний?
Оценка способности работать в условиях высокой нагрузки и амбициозных целей.
Расскажите о случае, когда вам нужно было быстро адаптировать маркетинговую стратегию из-за изменения рыночных условий или целей компании.
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