Growth Marketing Manager

Описание вакансии

Found is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, personalized coaching, and a supportive community. Since launching in 2019, Found has served over 250,000 patients across the U.S., making high-quality, affordable treatment more accessible while reducing healthcare costs for consumers, employers, and payors. Backed by $130M+ from top investors including Atomic, GV, WestCap, IVP, TCG, and Define Ventures, Found is redefining how personalized weight care is delivered at scale.

The Opportunity

We’re hiring a Growth Marketing Manager to own core levers of Found’s consumer growth engine.

This is a high-impact, cross-functional role at the intersection of paid acquisition, creative strategy, lifecycle, and conversion optimization. You’ll be responsible for improving CAC, payback, and member growth across the funnel, working closely with agencies, internal teams, and leadership. In your first 6–12 months, success in this role means improving CAC efficiency, increasing lead-to-conversion rates, and launching new creative and channel strategies that drive measurable member growth.

You’ll report directly to the VP of Strategy, BizOps & Growth and help define how Found acquires and converts hundreds of thousands of future members.

What You'll Own

• Paid acquisition performance across Meta, Google, TikTok, and emerging channels, in partnership with agency teams.
• Channel-level creative performance, identifying opportunities (e.g., new formats, messaging angles, and creator concepts), briefing test assets, and scaling high-performing variations in collaboration with agency & brand teammates.
• End-to-end funnel optimization from first touch → lead → conversion → reactivation.
• Lifecycle marketing strategy for pre-purchase nurture and churned-member reactivation.
• Experimentation roadmap across channels, creative, landing pages, and lifecycle flows.
• Core growth metrics, including CAC, payback, conversion rate, and channel-level efficiency.

What You'll Do

• Set and execute paid media strategies aligned to growth and unit-economics targets.
• Analyze attribution, conversion, and cohort data to identify incremental growth opportunities.
• Partner with creative, product, and agency teams to develop high-performing ad concepts and landing experiences.
• Build and prioritize testing roadmaps across channels, creatives, and lifecycle flows.
• Improve lead-to-conversion performance through better segmentation, messaging, and automation.
• Identify and test new channels, partners, and growth initiatives.

Required Experience & Skills

• 4+ years of experience in growth or performance marketing roles with direct ownership of CAC, conversion, or revenue targets.
• Track record improving CAC, conversion rate, or payback at a high-growth consumer or healthcare company.
• Hands-on experience with major paid channels (Meta, Google, TikTok)
• Experience working with agencies or external partners.
• Strong analytical mindset; comfortable using data to make decisions.
• Ability to operate autonomously in fast-paced, ambiguous environments.
• Bias toward action; comfortable launching tests quickly and iterating based on data.

Preferred Qualifications

• Healthcare or other regulated-industry experience.
• Creator or influencer marketing experience.
• Lifecycle or CRM marketing experience.
• Experience using AI tools to improve marketing workflows.
• Former founders or early-stage startup operators encouraged.

Found is an Equal Opportunity Employer.  We seek and celebrate diversity in its many forms.  If you’re excited about this opportunity but do not meet 100% of the qualifications, we encourage you to apply.

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