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Growth Marketing Manager II
Известный бренд в сфере Fintech с огромной аудиторией и отличным пакетом льгот. Позиция предлагает хорошие возможности для профессионального роста и работы с передовыми технологиями маркетинга, хотя уровень зарплаты не указан в явном виде.
Сложность вакансии
Роль требует 3+ лет опыта и высокого уровня владения аналитикой (Excel, SQL). Основная сложность заключается в необходимости управлять сложными кросс-функциональными проектами и проводить масштабные A/B тесты для огромной базы пользователей.
Анализ зарплаты
Для позиции Growth Marketing Manager II в Шарлотте рыночный диапазон обычно составляет $105,000–$145,000 в год. Учитывая масштаб Credit Karma как части Intuit, можно ожидать, что совокупный доход (включая бонусы и акции) будет находиться на верхней границе рынка.
Сопроводительное письмо
I am writing to express my interest in the Growth Marketing Manager II position at Credit Karma. With over three years of experience in performance marketing and a strong background in data-driven decision-making, I have a proven track record of designing and executing complex A/B tests that drive significant user engagement. My expertise in multi-channel strategy, particularly across email and push notifications, aligns perfectly with your mission to champion financial progress for millions of members.
In my previous roles, I have successfully collaborated with cross-functional teams including Product, Design, and Engineering to launch high-impact initiatives. I am particularly drawn to Credit Karma's commitment to financial inclusion and look forward to leveraging my skills in SQL and data analysis to optimize your experimentation roadmap. I am eager to bring my "can-do" attitude and analytical mindset to your Charlotte-based team and contribute to the continued growth of your fintech products.
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Откликнитесь в creditkarma уже сейчас
Присоединяйтесь к Credit Karma и создавайте персонализированный опыт для 140 миллионов пользователей по всему миру!
Описание вакансии
Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts\* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.
\*Banking services provided by MVB Bank, Inc., Member FDIC
We’re looking for a Growth Marketing Manager to help grow our products by leading multi-channel growth marketing campaigns. You will develop a deep understanding of member needs to craft highly personalized marketing messages and experiences that touch millions of members every day. We are hiring across multiple experience levels; level and scope will depend on experience. You will have the opportunity to learn from best-in-class growth marketers, and continue to build a strong foundation for your career.
What you'll do:
- Drive growth strategy & execution for core product initiatives from inception to launch across multiple channels, including email, push notifications and in-app
- Design and implement A/B and multivariate tests, including hypothesis development, sample sizing, and success evaluation
- Use data to define segmentation & targeting strategies, evaluate the effectiveness of campaigns, create performance reports and provide actionable insights to stakeholders
- Independently size and prioritize growth opportunities that drive your KPIs
- Partner closely with Copy, Design, Brand, Content Development, Legal, and external agencies to transform your ideas into compelling and personalized messages
- Partner closely with Product, Analytics, and Engineering teams to identify opportunities to engage with members
- Own the experimentation roadmap and long-term learning agenda for growth (scope varies by level)
- Steer complex, cross-functional projects
- Contribute to a collaborative team culture; at higher levels, mentor and support junior marketers
What we are looking for:
- 3+ years professional experience in performance or growth marketing
- High data acumen; data-driven decision-maker
- Demonstrated ownership designing and implementing complex A/B and multivariate tests at large scale
- Excellent verbal, written, and interpersonal communication skills with ability to clearly and succinctly articulate results and recommendations
- Hands-on, high capacity doer with desire to learn quickly, and the ability to anticipate tradeoffs and interdependencies
- Highly organized and detail-oriented
- High energy and positive attitude with a "can do," solution-oriented mindset
- Advanced Microsoft Excel and Google Sheets skills
What we would like to see:
- Marketing experience in fintech, personal finance, or mortgage industries
- SQL, BigQuery, and HTML familiarity
- Technical or quantitative degree (e.g., Econ, Stats, Math, Data Science)
Benefits include:
- Medical and Dental Coverage
- Retirement Plan
- Commuter Benefits
- Wellness perks
- Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
- Education Perks
- Paid Gift Week in December
Equal Employment Opportunity:
Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.
Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.
Privacy Policies:
Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:
US Job Applicant Privacy Notice
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Навыки
- Growth Marketing
- Performance Marketing
- A/B Testing
- SQL
- BigQuery
- Google Sheets
- Microsoft Excel
- Email Marketing
- Push Notifications
- Data Analysis
- HTML
Возможные вопросы на собеседовании
Проверка навыков аналитического мышления и умения работать с данными.
Расскажите о самом сложном A/B тесте, который вы проводили: какую гипотезу вы проверяли и как интерпретировали результаты?
Оценка способности приоритизировать задачи в условиях ограниченных ресурсов.
Как вы определяете, какую маркетинговую возможность стоит реализовать в первую очередь при наличии нескольких перспективных каналов?
Проверка опыта работы с инструментами автоматизации и сегментации.
Какие стратегии сегментации вы использовали для повышения персонализации в email или push-уведомлениях?
Оценка навыков взаимодействия с другими отделами.
Опишите случай, когда вам пришлось убеждать команду продукта или дизайна изменить подход на основе ваших данных.
Проверка технической грамотности.
Насколько уверенно вы используете SQL для извлечения данных и как это помогало вам в оптимизации кампаний?
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