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Growth Marketing Sr. Manager
Оценка ИИПерспективная позиция в быстрорастущем AI-стартапе с сильным составом инвесторов и понятной бизнес-моделью. Предлагается опцион (equity) и возможность напрямую влиять на рост продукта на ранней стадии.
Сложность вакансии
Оценка ИИРоль требует глубокого понимания PLG-моделей и сильных аналитических навыков. Кандидату предстоит работать в условиях неопределенности стартапа стадии Series A, отвечая за сложные метрики удержания и монетизации.
Анализ зарплаты
Оценка ИИЗарплата для Senior Growth ролей в США в сфере Fintech/AI обычно начинается от $140k. Учитывая стадию Series A и требования к опыту, рыночное предложение должно быть конкурентоспособным, дополняясь значительным пакетом опционов.
Сопроводительное письмо
I am writing to express my strong interest in the Growth Marketing Sr. Manager position at Jump. With over 6 years of experience in lifecycle marketing and a proven track record of driving PLG motions, I am excited about the opportunity to optimize activation and expansion for your AI-driven platform. My background in translating product usage signals into high-impact experiments aligns perfectly with Jump's mission to empower financial advisors.
In my previous roles, I have successfully collaborated with Product and Sales teams to bridge the gap between acquisition and retention. I am particularly impressed by Jump's rapid growth and its category-leading position in the financial services AI space. I am confident that my expertise in tools like Amplitude and HubSpot, combined with my analytical approach to trial-to-paid conversion, will help Jump continue its impressive trajectory.
Составьте идеальное письмо к вакансии с ИИ-агентом
Откликнитесь в jump-app уже сейчас
Присоединяйтесь к Jump, чтобы масштабировать AI-решения для финансового сектора и возглавить направление Growth-экспериментов!
Описание вакансии
Growth Marketing Sr Manager
Title - Growth Marketing Sr Manager
Reports To - SVP of Marketing
Location - Draper, UT / Park City, UT or Remote
About the role
We’re hiring a Growth Marketing Manager to own experimentation and optimization across the customer lifecycle, in close partnership with our Growth Product Manager and Demand Generation Director. As a key leader in our marketing team, you will be focused on helping accelerate our PLG motion by improving activation, conversion, retention, and expansion.
What you’ll do
Own lifecycle growth experiments
- Design and run experiments across onboarding, activation, retention, and expansion
- Identify friction points in the user journey and propose tests to address them
- Partner with Growth PM to align experiments with product roadmap
Drive free → paid conversion
- Optimize trial, freemium, or PQL flows in collaboration with Product and Sales
- Build and iterate on lifecycle programs (email, in-app coordination, sales assist)
- Improve conversion through messaging, timing, and segmentation — not net-new acquisition
Scale retention and expansion
- Own programs that reduce churn and increase expansion revenue
- Test upsell, cross-sell, and reactivation motions
- Translate product usage signals into targeted growth campaigns
Be the growth analytics partner
- Define success metrics for lifecycle initiatives
- Analyze experiment results and share learnings with stakeholders
- Help leadership understand which growth levers actually work
Collaborate deeply (and clearly)
- Partner with Demand Gen to ensure smooth handoff from acquisition to lifecycle
- Partner with Sales on PQLs, conversion plays, and feedback loops
- Work with RevOps and Data on attribution and measurement
What we’re looking for
Must-haves
- 4–8 years in growth marketing, lifecycle marketing, or product management
- Experience working alongside Product Managers and data teams
- Strong experimentation and analytical skills
- Proven ability to move conversion, retention, or expansion metrics
- Comfort operating in ambiguity at a scaling startup
Nice-to-haves
- Experience in PLG or hybrid GTM models
- Familiarity with Amplitude, Mixpanel, GA, or similar tools
- Experience working with Sales-assisted growth motions
- Prior experience at a Series A–C company
Tools you may have used
- Lifecycle: HubSpot, Braze, Customer.io, Iterable
- Analytics: Amplitude, Mixpanel, GA
- Experimentation: Optimizely, internal A/B frameworks
- CRM: Salesforce
- Data: Looker, Mode, SQL (nice-to-have)
Why this role matters
This role ensures growth doesn’t live only in paid acquisition or the product roadmap. You’ll help the company grow more efficiently, turn usage into revenue, and build the foundation for scale.
About Jump
Jump’s mission is to empower financial advisors and their clients to thrive in the age of AI. Jump’s primary product is an AI assistant helping financial advisors with their client meeting cycle and other workflows. Jump’s product is expanding to include many other advisor workflows, as well as into other finserv verticals.
Jump leads its category in market share, customer satisfaction, and analyst rankings, and has grown rapidly. Jump customers include leading independent broker dealers such as LPL, Osaic, Raymond James, and Cetera, and leading RIAs including Focus Financial, Merit, Savant, Allworth, Sanctuary Wealth, Integrated Partners, and more.
Jump was launched in 2023 by repeat entrepreneurs and is led by a team with backgrounds from Harvard, Stanford, Google, Snowflake, Bill.com, JPMorgan, Fidelity, Bain, Bain Capital Ventures, Auditboard, Nitrogen, and eMoney.
Jump is a Series A company backed by top venture capital firms and industry strategics including Battery, Sorenson, Pelion, and Citi.
Jump’s team values are High Velocity, World Class, and Direct + Kind + No Drama.
Please consider joining us in our work to transform the client and advisor / rep experience in financial services by delivering cutting edge, practical, compliant AI technology to help those who help safeguard the financial future of everyday people everywhere.
Benefits
- Competitive salary
- Equity
- Medical, dental, vision benefits
- 401k available
Создайте идеальное резюме с помощью ИИ-агента
Навыки
- Google Analytics
- Braze
- Growth Marketing
- A/B Testing
- Salesforce
- SQL
- Looker
- HubSpot
- Amplitude
- Mixpanel
- Lifecycle Marketing
- Optimizely
- Product-Led Growth
- Iterable
- Mode
- Customer.io
Возможные вопросы на собеседовании
Проверка опыта работы с Product-Led Growth (PLG) и понимания воронки.
Опишите ваш самый успешный эксперимент по конверсии из бесплатной версии (или триала) в платную: какую гипотезу вы проверяли и каких результатов достигли?
Оценка навыков взаимодействия с кросс-функциональными командами.
Как вы выстраиваете процесс передачи PQL (Product Qualified Leads) в отдел продаж, чтобы обеспечить максимальную эффективность закрытия сделок?
Проверка владения аналитическим стеком.
Какие ключевые метрики в Amplitude или Mixpanel вы считаете наиболее важными для оценки здоровья Retention на ранних этапах жизни пользователя?
Оценка способности работать в условиях стартапа.
Расскажите о случае, когда данные эксперимента были неоднозначными. Как вы принимали решение о дальнейших шагах в условиях неопределенности?
Проверка стратегического мышления в маркетинге удержания.
Как бы вы подошли к сегментации пользователей для кампании по реактивации оттока (churn) в B2B SaaS продукте для финансовых советников?
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