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Head of Global Communications (Bangkok-based)
Исключительная возможность для топ-менеджера в сфере PR: работа в глобальной технологической компании (часть Booking Holdings), релокационный пакет в Бангкок и прямое влияние на стратегию мирового бренда. Высокий уровень ответственности компенсируется масштабом задач и престижем компании.
Сложность вакансии
Высокий уровень сложности обусловлен требованием 12-летнего опыта, необходимостью прямого взаимодействия с C-level и управлением репутацией на 200+ рынках. Роль требует переезда в Бангкок и глубокой экспертизы в кризисных коммуникациях.
Анализ зарплаты
Зарплата для позиций уровня Head/Director в международных тех-компаниях Бангкока обычно выше локального рынка и дополняется значительными бонусами и релокационным пакетом. Указанный диапазон отражает рыночные стандарты для экспатов на руководящих должностях в Юго-Восточной Азии.
Сопроводительное письмо
I am writing to express my strong interest in the Head of Global Communications position at Agoda. With over 12 years of experience in strategic communications and a proven track record of managing complex, multi-market PR narratives, I am drawn to Agoda’s unique blend of data-driven innovation and the agile spirit of a travel tech leader. My experience in advising C-suite executives and navigating high-stakes crisis management aligns perfectly with the responsibilities of this role.
Throughout my career, I have focused on building scalable communication systems that bridge internal culture and external reputation. I am particularly impressed by Agoda’s commitment to using data and emerging technologies like AI to enhance storytelling. I am confident that my 'builder’s mindset' and collaborative leadership style will help elevate Agoda’s employer brand and global narrative across your 200+ markets.
I am eager to bring my expertise in stakeholder engagement and multi-market strategy to your Bangkok headquarters. Thank you for considering my application to help shape the future of travel communications at Agoda.
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Станьте голосом глобального бренда в самом сердце Азии — откликайтесь на позицию Head of Global Communications в Agoda!
Описание вакансии
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
Why Agoda?
Agoda is a leading global travel tech company on a mission to make travel easier and more rewarding for everyone. Headquartered in Bangkok, we unite over 90 nationalities who share a passion for discovery, innovation, and impact. We move fast, experiment boldly, and let data guide our decisions. Our technology connects millions of travelers to the world’s best stays and experiences every day. At Agoda, you’ll find the scale of a global platform with the spirit and agility of a startup.
This is a unique moment to join Agoda: you’ll work in direct partnership with the CMO and executive team, shaping communications that influence travelers, partners, employees, and policymakers across 200+ markets. Our culture rewards ownership, experimentation, speed, and measurable impact. We offer relocation and visa support, competitive compensation, and strong benefits from our Bangkok HQ.
The Opportunity
Reporting directly to the CMO, you will shape and amplify Agoda’s global narrative across consumer and corporate PR, crisis management, internal communications, and employer branding. You’ll set the strategy, lead a high-performing team, and partner with senior leaders to shape Agoda’s reputation worldwide.
Key Responsibilities
- Set Global Communications Strategy: Architect and execute a unified approach across PR, internal comms, and employer branding to build and protect Agoda’s reputation
- Lead Storytelling & Newsroom: Oversee high-impact, multi-market storytelling powered by data and creativity, partnering with in-house and agency teams
- Executive & Crisis Counsel: Advise the CEO and the rest of the C-Suite on media relations, thought leadership, and reputation management, including crisis response.
- Drive Internal Alignment: Deliver strategic communications that engage and inspire employees, strengthening culture and alignment.
- Elevate Employer Brand: Position Agoda as a top employer in Asia and beyond through compelling, authentic communications.
- Team Leadership: Inspire, develop, and scale a diverse team of communications professionals, both local and remote.
- Stakeholder Engagement: Build strong relationships with internal leaders, media, partners, and vendors.
- Measure & Optimize Impact: Leverage analytics and emerging technologies to track, measure, and optimize communications outcomes.
What You Bring
- Extensive Communications Leadership: 12+ years of experience in leading global communications or agency teams with high editorial standards.
- Crisis Management Expertise: Proven ability to navigate complex issues with external stakeholders.
- Humble, Trust-Building Approach:Earns trust through openness and hands-on collaboration, not title or credentials.
- Builder’s Mindset: Creative, data-driven, and experimental approach to designing scalable systems and processes.
- Multi-Market Experience: Track record of delivering impactful stories across diverse markets.
- Tech & Data Fluency: Curiosity for emerging tools, including AI, to enhance storytelling and communications.
- Team Leadership: 5+ years managing high-performing, diverse teams.
- Stakeholder Management: Experience working with C-suite and senior leaders.
Ready to shape the voice of a global brand and lead a world-class team?
Join Agoda and make your mark on the future of travel communications.
Discover more about working at Agoda
- Agoda Careers https://careersatagoda.com
- Facebook https://www.facebook.com/agodacareers/
- LinkedIn https://www.linkedin.com/company/agoda
- YouTube https://www.youtube.com/agodalife
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
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Навыки
- Data Analysis
- Employer Branding
- Stakeholder Management
- Leadership
- Strategic Planning
- Artificial Intelligence
- Crisis Management
- Public Relations
- Storytelling
- Media Relations
- Internal Communications
- Corporate Communications
Возможные вопросы на собеседовании
Роль предполагает прямое подчинение CMO и консультирование CEO. Важно понять, как кандидат выстраивает доверие на таком уровне.
Опишите случай, когда вам пришлось убеждать генерального директора в необходимости изменить коммуникационную стратегию в условиях кризиса. Каков был результат?
Agoda подчеркивает важность данных. Вопрос проверяет способность кандидата использовать аналитику в PR.
Как вы измеряете эффективность глобальных PR-кампаний и какие метрики вы считаете наиболее важными для оценки влияния на репутацию бренда?
Компания работает на 200+ рынках. Нужно оценить навыки адаптации сообщений под разные культуры.
Как вы балансируете между единым глобальным нарративом бренда и необходимостью локализации сообщений для различных культурных контекстов в Азии и Европе?
Вакансия требует 5+ лет управления командами. Важно оценить лидерский стиль в распределенной среде.
Расскажите о вашем опыте масштабирования и развития распределенных команд коммуникаций. Как вы поддерживаете вовлеченность сотрудников в разных часовых поясах?
В описании упоминается интерес к ИИ. Вопрос на проверку инновационного мышления.
Какие возможности вы видите в использовании генеративного ИИ для трансформации функций корпоративных коммуникаций и внутреннего сторителлинга?
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