Integrated Campaigns Lead, Security

Описание вакансии

About us

Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines comprehensive insurance coverage and innovative cybersecurity tools to help businesses manage and mitigate potential cyberattacks.

Opportunities to make an impact with bold thinking are real—and happening daily at Coalition.

About the role

As Coalition’s Integrated Campaign leader for our Security go-to-market, you will lead inbound strategy and operate as a bridge between PMM and Sales to design and execute on Security campaigns that allow us to reach our growth goals. This is a highly visible, cross-functional role, partnering across the team to refine our ICP and build the customer journey and scale our digital channels to reach our security audiences, while playing an active role in shaping brand awareness campaigns that change the way that the market thinks about the evolution of thread management and response.

The ideal candidate is equal parts left and right brained, operating with empathy and understanding for our audiences while staying focused on driving business outcomes.

Responsibilities

• Developing and operationalizing a calendar of campaigns for our Security business that targets our key audiences with alignment from Product Marketing, Content and Sales
• Leading our security audience customer journeys, being the voice of what is going to drive impact and weighing in on segmentation and how we rally the team to reach them more effectively
• Ensuring our digital channels are set up and optimized to hit our inbound goals while balancing brand awareness and top of funnel targeting strategy, making sure we’re maximized for immediate impact and long-term reach while rightsizing investment
• Partnering with our Channel Sales and Field Marketing teams to accelerating our Field and Events strategy with better campaign integration
• Working with analytics and data teams to stand up campaign dashboards to ensure there is greater visibility and alignment on channel performance and campaign progress against goals
• Folding experimentation into campaigns, testing messaging and creative to establish new baselines for audience insights and engagement that the entire team can leverage

Experience

• 8-10+ years in Digital Marketing, Demand, Integrated Campaigns ABM or Field Marketing - ideally having experienced scale at a growing company marketing to a tech audience
• Familiarity with direct and indirect go-to-markets - including working with Channel Sales and MSPs
• Comfort with multiple GTM channels, audiences and motions with hands-on expertise in digital distribution and paid channels (includes SEM, display, paid social, and experimenting with media placements and podcast sponsorships)
• You have owned a budget as well as the outcomes against that budget and a regular reporting cadence around it
• Are comfortable building with AI and familiar with AEO/AI discoverability
• Experience rallying cross-functional groups and good Project Management principles

Compensation

Our compensation reflects the cost of labor across several US geographic markets. The US base salary for this position ranges from $128,000/year in our lowest geographic market up to $165,000/year in our highest geographic market. Consistent with applicable laws, an employee's pay within this range is based on a number of factors, which include but are not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, and/or geographic location. Your recruiter can share more on target salary for your location during the interview process. Coalition, Inc. reserves the right to modify this range as needed.

Perks

• 100% medical, dental and vision coverage
• Flexible PTO policy
• Annual home office stipend and WeWork access
• Mental & physical health wellness programs (One Medical, Headspace, Wellhub, and more)!
• Competitive compensation and opportunity for advancement

Why Coalition?

Work at Coalition is centered on the joint mission to Protect the Unprotected. We have built a remote-first, highly inclusive culture that welcomes people from diverse backgrounds. We trust each other to take responsibility, share ownership of outcomes, and put in the work together to protect businesses from digital risk. Coalition’s exceptional growth stems from its ability to address real-world problems for organizations of all sizes while remaining true to our founding values of character, humility, responsibility, purpose, authenticity, and inclusion.

We’re always looking for collaborative, inquisitive individuals to join #OurCoalition.

Visit our Newsroom >

Privacy Notice

Coalition is committed to protecting your privacy and handling your personal information responsibly. We collect, use, and store personal information as necessary for the recruitment process and in compliance with applicable privacy laws and regulations in all regions where we operate. We want you to understand what personal information we collect, how we use it, and your rights regarding access, correction, and deletion of your data where applicable. Information submitted, collected, and processed as part of your application is subject to Coalition's Privacy Policy. For further details, please review our full Privacy Policy or contact us with any questions regarding how your information is handled.

Our Privacy Policy >

Safe Hiring Notice

All legitimate communication from Coalition comes from @coalitioninc.com emails, and open roles are listed only on our Careers page. We never ask for payment, banking details, or personal identification before an offer is accepted through our secure systems. If you believe you’ve been a victim of fraudulent recruiting, follow guidance from the Federal Trade Commission (FTC).

Anti-Discrimination Notice

Coalition is proud to be an Equal Opportunity employer. Our policy is to provide equal employment opportunities to all individuals, without discrimination or harassment on the basis of any characteristic protected by applicable laws in each country where we operate. This commitment includes, but is not limited to, ensuring equal treatment in recruitment, selection, training, promotion, transfer, compensation, and all other aspects of employment. Coalition does not tolerate discrimination or harassment of any kind, and we are dedicated to fostering an inclusive and supportive workplace.

Accommodations

Coalition is committed to providing reasonable accommodations to qualified individuals with disabilities, including applicants and employees, in accordance with applicable laws and regulations in each country where we operate. Our policy is to support equal opportunity in the hiring process by considering qualified applicants regardless of disability or other protected characteristics, unless providing accommodation would impose an undue hardship or disproportionate burden. If you require accommodation to complete an application, interview, pre-employment testing, or participate in the selection process, please contact us at candidateaccommodations@coalitioninc.com. We also consider all qualified applicants, including those with criminal histories, in line with applicable laws and regulations in each jurisdiction.

To all recruitment agencies: Coalition does not accept unsolicited agency resumes. Do not forward resumes to our email alias, employees, or other physical or virtual organization locations. Coalition is not responsible for any fees related to unsolicited resumes.