Integrated Marketing Lead

Описание вакансии

RevenueCat removes the headaches of building and scaling in‑app subscriptions. Since graduating from YC’s S18 batch we’ve grown into the default monetization platform for mobile: we’re in >40% of newly shipped subscription apps, we process $10B+ in annual purchase volume, and we help everyone from a solo dev in Brazil to the OpenAI mobile team understand and grow their revenue.

We’re a remote‑first crew of 120+, spread across 25 countries, and guided by values we actually practice: Customer Obsession, Always Be Shipping, Own It, and Balance. If you want your work to touch hundreds of millions of end‑users (and help the developers behind them get paid), you’ll fit right in.

The Role

We’re looking to add an Integrated Marketing Lead to own and drive our biggest marketing bets end-to-end. Today, a lot of this work—brand campaigns, customer storytelling, launches, events—is happening, but it’s often fragmented or dependent on leadership bandwidth.

This role exists to bring clear ownership and turn those efforts into cohesive, high-quality, multi-channel campaigns that actually land. You’ll sit at the center of Marketing, working closely with Content, PMM, Sales, and CS to align teams, ship faster, and make sure what we build gets seen and used.

This isn’t about managing timelines—it’s about leading ambitious, sometimes unconventional initiatives (think global hackathons, experimental content formats, even something like a “reality show” for builders) that are genuinely fun, memorable, and ultimately help developers make more money.

We don't have anyone that truly owns cross-functional campaigns or bets today because our teams are so specialized in their craft. You will be the glue and the driver for these major initiatives.

What this role is NOT:

• This is not a pure project management role. We don't need someone to just move Jira tickets around. We need someone who shapes the strategy, owns the outcome, and gets their hands dirty in the execution.
• This is not a rigid, corporate marketing role. If you need everything perfectly scoped before you start, this won't be a fit. We value speed, experimentation, and "useful over perfect."

### About you:

You:

• Are a master orchestrator: You have 5+ years of experience running complex, multi-channel marketing campaigns, preferably in a high-growth B2B SaaS or developer-focused environment.
• Think big, execute small: You can conceptualize a massive, quirky brand campaign, but you also know exactly what needs to happen on day one to start moving towards it.
• Thrive in the gray: You don't wait for permission or perfect information. You are comfortable taking an ambiguous goal ("Let's do something big for developers") and turning it into a concrete plan.
• Speak "Developer": You understand our audience. You know that traditional marketing BS doesn't work here. You value authenticity, utility, and sometimes a bit of weirdness.
• Are a cross-functional powerhouse: You know how to get things done when you don't have direct authority over the people doing the work. You can rally Content, Design, PMM, and Sales around a shared vision.
• Are AI-first: You actively use modern tools to move faster, explore ideas, and scale your impact.

### In the first month, you'll:

• Complete onboarding and build a deep understanding of RevenueCat’s product, customers, and unique brand voice.
• Audit our recent campaigns, launches, and events to understand what worked, what didn't, and where the gaps are.
• Build relationships with key stakeholders across Marketing (Content, PMM, Events, Design), Sales, and Product.
• Take ownership of one in-flight initiative to get immediate hands-on experience with how we ship.

### Within the first 3 months, you'll:

• Define the strategy and execution plan for your first major, net-new integrated marketing campaign.
• Establish a lightweight, effective process for cross-functional campaign collaboration—replacing fragmentation with clarity.
• Partner with the Brand Design Lead and Content team to ensure your initiatives look and sound distinctly like RevenueCat.

### Within the first 6 months, you'll:

• Successfully launch and measure the impact of multiple high-stakes, cross-channel campaigns.
• Have established yourself as the go-to leader for "big bets" within the marketing organization.
• Bring at least one highly unconventional, "weird" idea to life that resonates strongly with our developer community.

### Within the first 12 months, you'll:

• Have fundamentally shifted how RevenueCat goes to market, moving us from specialized silos to a cohesive, integrated machine.
• Demonstrate clear, measurable impact on brand awareness, engagement, and ultimately, pipeline generation through your initiatives.
• Be a strategic partner to marketing leadership in defining our overarching narrative and campaign calendar for the next year.