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Integrated Marketing Manager

Оценка ИИ

Интересная позиция в крупной международной компании с фокусом на инновации в дизайне. Предлагает хорошие возможности для профессионального роста и гибкий график работы.


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Сложность вакансии

ЛегкоСложно
Оценка ИИ

Роль требует высокого уровня ответственности за международную стратегию и глубокого понимания аналитики (ROAS, CTR). Необходимо уметь балансировать между креативом и коммерческими показателями в быстро меняющейся среде.

Анализ зарплаты

Медиана115 000 $
Рынок90 000 $ – 145 000 $
Оценка ИИ

Зарплата в объявлении не указана, но для позиции Integrated Marketing Manager в Бостоне (США) рыночный диапазон составляет от 95 до 140 тысяч долларов в год. Учитывая глобальный масштаб компании и требования к опыту, можно ожидать предложение в верхней части этого диапазона.

Сопроводительное письмо

I am writing to express my interest in the Integrated Marketing Manager position at Material Bank. With a strong background in performance-driven creative strategy and a deep understanding of platforms like Meta, Pinterest, and LinkedIn, I am confident in my ability to scale your paid social efforts globally. My experience in bridging the gap between brand storytelling and measurable growth aligns perfectly with Material Bank's mission to connect designers with the world's leading brands.

In my previous roles, I have successfully built structured creative testing programs and managed cross-functional partnerships to optimize ROAS and CTR. I am particularly drawn to Material Bank's hybrid approach and its commitment to innovation within the architecture and design industry. I look forward to the possibility of bringing my expertise in UGC pipeline management and regional localization to your talented marketing team.

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Составьте идеальное письмо к вакансии с ИИ-агентом

Составьте идеальное письмо к вакансии с ИИ-агентом

Откликнитесь в materialbank уже сейчас

Присоединяйтесь к Material Bank и станьте лидером креативной стратегии на глобальном рынке дизайна!

Описание вакансии

Material Bank is the world’s largest material marketplace for the architecture and design industry. Operating in 37 countries, our platform has become the standard for design professionals around the globe. Every day, Material Bank connects thousands of designers with tens of thousands of materials from leading brands. Material Bank is the fastest and most powerful way for design professionals to search, sample, and specify materials.

Material Bank is seeking a strategic, creative, and performance-minded Integrated Marketing leader to own creative strategy for all paid social channels. This role exists to transform insights into breakthrough creative that fuels measurable growth, strengthens brand equity, and scales what works globally. Sitting at the intersection of brand and performance, you will shape the creative direction across paid social channels while building a disciplined learning agenda that continuously improves results.

This is a high-impact role for someone who thrives on both creative excellence and commercial outcomes. You will partner cross functionally with Brand and Integrated Marketing, Lifecycle, and Performance Marketing to translate data into compelling storytelling, establish scalable systems, and build a repeatable engine for creative success. If you are energized by testing, iterating, and turning insight into influence at scale, this role offers the opportunity to make a meaningful mark on a growing global platform.

The ideal candidate will be located in Boston, MA.

What You’ll Do

  • Own creative strategy, planning, and execution across all paid social channels, including Meta, Pinterest, and LinkedIn
  • Translate winning paid social concepts across regions, ensuring creative is optimized for local audiences and not simply translated
  • Oversee EU localization and translation development for paid campaigns
  • Build and manage a scalable UGC creator pipeline, leveraging organic content and strategic partnerships
  • Manage campaign timelines, deliverables, contracts, and billing for partnerships within scope
  • Lead the paid social learning agenda across North America and Europe, driving structured testing and iteration
  • Partner with Performance Marketing to turn reporting and insights into actionable creative improvements
  • Identify and test creative approaches that support overall channel growth and efficiency goals
  • Develop repeatable creative templates to support Field team events
  • Streamline event related creative to improve speed, consistency, and production efficiency
  • Create email templates for the Field team that increase engagement and simplify execution
  • Ensure all creative is on brand, audience specific, and aligned to funnel stage and vertical strategy

What You’ll Bring

  • Proven experience leading paid social creative strategy with a strong understanding of performance metrics such as CTR and ROAS
  • Deep knowledge of platform best practices across Meta, Pinterest, and LinkedIn
  • Experience building and scaling structured creative testing programs and learning agendas
  • Ability to translate data and reporting into clear creative direction and performance improvements
  • Experience working across regions and adapting creative for different markets
  • Strong project management skills with the ability to manage timelines, vendors, contracts, and budgets
  • Experience developing creative templates and systems that improve team efficiency
  • A collaborative mindset and ability to partner cross functionally across Brand, Performance, Lifecycle, and Field teams
  • A strong creative eye paired with a performance driven approach
  • Comfort operating in a fast paced, growth oriented environment where testing and iteration are core to success

*What you’ll get from us:*

  • *Our people*: We are a growth-driven team that values efficiency, builds smart automation, operates in small empowered teams, and moves quickly from idea to execution.
  • *Relaxation and Celebrations*: Flexible PTO, Sick Days, Paid National Holidays, and even more (ask us about this when we connect).
  • *Health Benefits**: Wecontributeto your medical, dental, vision and short-term/long-termdisability plansand have a strong employee assistance program.*
  • *Plan for your Retirement**: 401(k)eligibleafter your first 90 day's employed!*
  • *Giving Back*: We sponsor multiple events throughout the year to help out our communities.
  • *Growth*: We’ll help you take your career to the next level. We want you to be creative and take initiative which will allow you to grow and create within the company. Most importantly, be the best at what matters!
  • *Flexible Work Schedules: With business units and employees across the globe, Material Technologies has embraced a hybrid  working* model allowing department leaders to decide on the best approach for their respective teams, whether that be remote, in person, or a little of both.

Material Bank is proud to be an equal opportunity employer. We value diversity, and all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status or other status protected under any applicable federal, state or local law.

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Создайте идеальное резюме с помощью ИИ-агента

Создайте идеальное резюме с помощью ИИ-агента

Навыки

  • Integrated Marketing
  • Social Media Marketing
  • Meta Ads
  • LinkedIn Ads
  • Pinterest Ads
  • Creative Strategy
  • Performance Marketing
  • UGC
  • Project Management
  • ROAS
  • CTR
  • Localization

Возможные вопросы на собеседовании

Проверка умения работать с данными и переводить их в конкретные ТЗ для дизайнеров.

Расскажите о случае, когда данные о низкой эффективности кампании заставили вас полностью изменить креативную концепцию. Каков был результат?

Важно для роли, охватывающей рынки Северной Америки и Европы.

Как вы подходите к локализации креативов для разных регионов, чтобы они не выглядели просто как перевод, а учитывали культурный контекст?

Вакансия предполагает управление создателями контента.

Каков ваш опыт в построении и масштабировании системы работы с UGC-авторами? Как вы оцениваете их эффективность?

Проверка технических знаний платформ, указанных в описании.

В чем, по вашему мнению, заключаются ключевые различия в стратегии подачи контента для Pinterest и LinkedIn для B2B аудитории?

Оценка навыков управления процессами и инструментарием.

Какие инструменты или методологии вы используете для создания повторяемых шаблонов и оптимизации работы полевых команд?

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materialbank
Страна
США