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- Таиланд
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Manager, B2B Event Marketing (Relocation provided, Bangkok-based)
Отличная возможность для релокации в Таиланд с полной поддержкой крупного международного бренда (Booking Holdings). Роль предлагает высокий уровень ответственности и стратегического влияния, что редко встречается в событийном маркетинге.
Сложность вакансии
Роль требует высокого уровня стратегического мышления и навыков управления проектами (PMO), а не просто опыта организации мероприятий. Кандидату необходимо уметь работать в условиях неопределенности и влиять на стейкхолдеров в матричной структуре.
Анализ зарплаты
Предлагаемая позиция в Agoda обычно соответствует верхнему эшелону рынка Бангкока для международных специалистов. Указанный диапазон отражает рыночные ставки для опытных менеджеров в технологическом секторе Таиланда с учетом экспатского пакета.
Сопроводительное письмо
I am writing to express my strong interest in the Manager, B2B Event Marketing position at Agoda. With a background that blends strategic program management and a data-driven approach to marketing, I am particularly drawn to Agoda’s vision of treating events not just as logistics, but as strategic levers for business growth and ROI. My experience in navigating complex stakeholder environments and building scalable frameworks aligns perfectly with your requirement for a candidate who can turn ambiguity into clear, actionable playbooks.
Throughout my career, I have focused on bridging the gap between commercial priorities and execution excellence. I have a proven track record of partnering with cross-functional teams—from Sales to Senior Leadership—to ensure every initiative is measured against pipeline impact and long-term business value. I am excited by the prospect of bringing this mindset to your Bangkok-based team and contributing to Agoda's continued success in the global travel market.
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Описание вакансии
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.
The Opportunity
The B2B event marketing team is looking for a strategic and results-driven Marketing Manager to own and scale this channel - events are strategic levers for growth, activation, and relationship building.
This is not a logistics-led role. While operational execution is a critical component, this position sits at the intersection of strategy and execution, shaping how events drive measurable business impact at scale, it lies in strategic planning, stakeholder orchestration, and building scalable frameworks that elevate events into a measurable business growth engine.
We are looking for someone who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, can earn strong stakeholder trust and executive confidence.
Traditional event production experience is not a prerequisite. A background in consulting, strategy, PMO, is highly valued and encouraged to apply
As a key player in the marketing and sales ecosystem, you will work closely with regional sales teams and business development teams to ensure that events align with business priorities, enable and support business objectives, and contribute directly to revenue goals. You’ll be responsible for end-to-end event management.
Key Responsibilities
1. Event Strategy & Business Integration
- Translate commercial priorities into event strategies with clear business cases
- Develop annual roadmaps aligned to growth objectives
- Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)
- Create scalable playbooks and operating models
2. Cross-Functional Leadership
- Partner with Business development, Sales, Supply, PR, Content, Branding and Senior Leadership
- Align diverse stakeholders with competing priorities
- Drive structured working sessions and executive updates
- Influence without direct authority in a matrix organization
3. Program & Project Governance
- Lead large, multi-workstream initiatives end-to-end
- Build detailed project plans with risk mitigation and milestone tracking
- Establish governance cadence and reporting mechanisms
- Ensure disciplined execution across markets and teams
4. Performance Measurement & Optimization
- Build measurement frameworks and post-event impact analysis
- Identify key performance levers and iterate based on data
- Develop dashboards to track ROI and business outcomes
- Introduce test-and-learn approaches to improve effectiveness
Requirements
We are intentionally looking beyond traditional event planners. You may come from:
- Management consulting
- Strategy or business transformation teams
- PMO or complex program leadership roles
- Business operations in high-growth environments
You likely demonstrate:
Structured Problem-Solving
- Ability to turn ambiguity into clear frameworks and action plans
- Strong analytical thinking and commercial acumen
Stakeholder Mastery
- Experience working with senior leadership
- Comfortable navigating high-visibility, high-complexity environments
- Strong influence skills without relying on hierarchy
Execution Excellence
- Exceptional project management discipline
- Ability to manage multiple concurrent initiatives
- Strong attention to detail without losing strategic altitude
Business Orientation
- Understands P&L drivers and growth mechanics
- Makes data-informed decisions
- Focused on impact, not activity
#Bengaluru #SãoPaulo #Delhi #NewYorkCity #Nigeria #London #Hyderabad #Pune #Mumbai #Colombia #Paris #Jakarta #Chennai #SanFrancisco #WashingtonDC #Toronto #Pakistan #LosAngeles #Dallas #Chicago #Kenya #Boston #Shanghai #Egypt #BuenosAires #Manila #Netherlands #Singapore #RiodeJaneiro #Beijing #Atlanta #Sydney #Madrid #Vietnam #SaudiArabia #Peru #Melbourne #Ireland #Russia #Bangladesh #MexicoCity #Philadelphia #Chile #SeattleArea #Noida #Kolkata #Guangdong #UnitedArabEmirates #TelAvivDistrict #Houston #KualaLumpur #BeloHorizonte #SouthKorea #Bangkok #Istanbul #Austin #Curitiba #Warsaw #Campinas #Barcelona #Ukraine #CostaRica #Berlin #Romania #Denver #Johannesburg #Minneapolis #Manchester #Miami #Phoenix #Detroit #Coimbatore #Milan #PortoAlegre #Vancouver #Montreal #Charlotte #SanDiego #Ghana #SaltLakeCity #Raleigh #HongKong #Munich #Prague #Ecuador #TampaBay #Tokyo #Serbia #Lithuania #Taipei #Cracow #Zhejiang #CapeTown #Brasilia #Columbus #Ahmedabad #Indore #Kochi #Gurgaon #Chandigarh #Lucknow #Bhubaneswar #Thiruvananthapuram #Visakhapatnam #Bhopal #JerseyCity #Irving #Denton #Worcester #Arlington #OverlandPark #AuroraDistrict #Baltimore #Tampa #Halethorpe #Dayton #Syracuse #Chonburi #ChiangMai #NakhonRatchasima #KhonKaen #HatYai #Phuket #Surabaya #Tangerang #Birmingham #Casablanca #Rabat #Camp #PetalingJaya #GeorgeTown
Discover more about working at Agoda
- Agoda Careers https://careersatagoda.com
- Facebook https://www.facebook.com/agodacareers/
- LinkedIn https://www.linkedin.com/company/agoda
- YouTube https://www.youtube.com/agodalife
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
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Навыки
- B2B Marketing
- Event Marketing Strategy
- Project Management
- Stakeholder Management
- Data Analysis
- Strategic Planning
- Business Development
- ROI Analysis
- Program Management Office
Возможные вопросы на собеседовании
Вакансия подчеркивает, что это не логистическая роль. Важно понять, как кандидат связывает ивенты с деньгами.
Как вы определяете и измеряете ROI для B2B-мероприятий, помимо стандартных метрик посещаемости?
Agoda ищет человека, способного создавать масштабируемые процессы.
Опишите случай, когда вы превратили хаотичный процесс в структурированный фреймворк или плейбук. Каков был результат?
Роль подразумевает работу с региональными отделами продаж и руководством.
Как вы справляетесь с ситуацией, когда у разных стейкхолдеров (например, продажи vs бренд) возникают конфликтующие приоритеты при подготовке проекта?
Компания готова рассматривать кандидатов из консалтинга и стратегии.
Как ваш опыт в консалтинге или управлении программами поможет вам масштабировать канал событийного маркетинга в Agoda?
Работа в Бангкоке в международной компании требует гибкости.
Расскажите о вашем опыте управления сложными кросс-функциональными инициативами в глобальной или распределенной команде.
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