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Manager, Programmatic
DEPT® — известное агентство с отличным списком клиентов и сильной корпоративной культурой (B Corp). Вакансия предлагает расширенный пакет льгот, включая медицинскую страховку OSDE и гибкий график, что делает её очень привлекательной на рынке Аргентины.
Сложность вакансии
Роль требует глубоких технических знаний DSP-платформ и опыта работы от 2 до 4 лет. Основная сложность заключается в необходимости управления крупными бюджетами и адаптации к изменениям в сфере конфиденциальности данных (cookie-less).
Анализ зарплаты
Предлагаемая позиция соответствует уровню Middle/Senior в Аргентине. Рыночные оценки для этой роли в Буэнос-Айресе варьируются в зависимости от того, выплачивается ли зарплата в песо или привязана к доллару США, но в среднем составляют около $1,800 - $2,500 в месяц для международных агентств.
Сопроводительное письмо
I am writing to express my strong interest in the Programmatic Manager position at DEPT®. With over three years of hands-on experience managing complex campaigns across DV360 and The Trade Desk, I have a proven track record of delivering high-impact results for ambitious brands. My expertise in full-funnel strategy, combined with a deep understanding of the evolving cookie-less landscape, aligns perfectly with DEPT’s mission to pioneer what is next in marketing and technology.
In my previous roles, I have successfully managed mid-to-high level budgets, consistently optimizing for ROI through data-driven insights and strategic deal negotiations. I am particularly drawn to DEPT’s 'better together' culture and your commitment to purpose-driven work as a B Corp. I am confident that my technical proficiency in GCM360 and 3rd-party verification tools, along with my ability to translate complex data into actionable stories, will make me a valuable asset to your cross-functional team in Buenos Aires.
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Описание вакансии
WHY DEPT®?
We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.
We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh\*t done. It is how we work, how we grow, and how we make things that matter.
At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
THE ROLE:
Our Programmatic Managers are our resident experts in programmatic and direct buying. You are responsible for keeping on top of industry-wide trends and best practices, putting them to optimal use for each client’s initiatives. You will be part of a cross-functional team including Paid Search, Paid Social, Ad Operations, and Data Strategy, ensuring client needs are anticipated and met. From negotiating direct deals to building stellar full-funnel media plans, you move with precision to drive growth for our most ambitious brands.
WHAT YOU’LL DO:
- Strategic Planning: Design and execute programmatic strategies across Display, Video, CTV, and Audio that align with client business objectives.
- Campaign Management: Manage mid-to-high level budgets, ensuring optimal allocation across tactics and inventory to maximize ROI.
- Deal Negotiation: Lead the negotiation and management of Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals with premium publishers.
- Data-Driven Optimization: Translate complex programmatic data into actionable insights for client presentations, moving beyond the "what" to the "why."
- Cross-Functional Collaboration: Partner with Integrated Planning and Data Strategy teams to ensure programmatic activity is a cohesive part of the total media mix.
- Technical Oversight: Oversee the technical quality of campaigns, ensuring brand safety standards and 3rd-party verification (IAS, DV) are strictly maintained.
WHAT YOU BRING:
- 2-4 years of hands-on experiencein programmatic media buying, specifically within DSPs like DV360, The Trade Desk, or Amazon DSP.
- Deep understanding of the programmatic ecosystem, including identity solutions, real-time bidding, and the evolving cookie-less landscape.
- Proven ability to manage full-funnel campaigns, moving from broad awareness to performance-based conversion.
- Proficiency in Excel and data visualization tools; you can find the "story" within the spreadsheet.
- Experience with ad servers (Google Campaign Manager 360) and 3rd party verification tools (IAS, DoubleVerify, MOAT).
- Exceptional communication skills—you can explain the complexities of programmatic to clients in a clear and compelling way.
- A "better together" spirit and a relentless curiosity to test new platforms and inventory sources.
TAKE INTO ACCOUNT:
- You will have to communicate with your team members abroad, therefore fluency in English and excellent communication skills (both written and verbal) are a must for this role.
WHAT DO WE OFFER?
- We enjoy spending time together, working closely with other local colleagues, and getting to know one another. Our Buenos Aires offices (Villa Crespo or Mar del Plata) are fully equipped with refreshments and great common spaces!
- Premium healthcare through OSDE for the employee and their immediate family members
- Mendel prepaid card with a monthly allowance for grocery purchases
- Monthly reimbursements for Wi-Fi/electricity expenses
- Monthly reimbursements for training/English classes
- 100% covered “Plan Total” membership at Sportclub
- Access to a our benefits platform through Bonda
- A flexible vacation policy
WE SUPPORT YOU BEING YOU:
DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.
We are aB Corp-certified company passionate aboutpurpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.
DIVERSITY, EQUITY, & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our effortshere.
#LI-Hybrid #LI-Remote
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Навыки
- Programmatic Advertising
- DV360
- The Trade Desk
- Amazon DSP
- Google Campaign Manager 360
- Excel
- Data Visualization
- Integral Ad Science
- DoubleVerify
- Media Planning
Возможные вопросы на собеседовании
Проверка практического опыта работы с ключевыми инструментами, указанными в вакансии.
Расскажите о вашем опыте настройки и оптимизации кампаний в DV360 или The Trade Desk. Какие ключевые метрики вы использовали для оценки успеха?
Оценка способности кандидата работать с премиальным инвентарем и вести переговоры.
Как вы подходите к согласованию и управлению сделками Programmatic Guaranteed (PG) и PMP? Каков был ваш самый успешный кейс?
Важно понять, как кандидат адаптируется к глобальным изменениям в индустрии.
Как вы готовите свои стратегии к переходу на cookie-less решения и какие альтернативные методы идентификации вы уже тестировали?
Проверка аналитических способностей и умения презентовать данные клиенту.
Опишите случай, когда данные кампании показали неудовлетворительный результат. Как вы интерпретировали эти данные и какие изменения внесли в стратегию?
Вакансия предполагает тесное взаимодействие с отделами поиска, соцсетей и данных.
Как вы взаимодействуете с командами Paid Search и Paid Social для создания единой омниканальной стратегии для клиента?
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