- Страна
- США
- Зарплата
- 90 000 $ – 95 000 $
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Manager, Programmatic
Сильная позиция в крупном международном агентстве с прозрачной структурой вознаграждения и отличным пакетом льгот. Четко прописанные обязанности и возможности для карьерного роста.
Сложность вакансии
Роль требует глубоких технических знаний нескольких DSP и социальных платформ, а также опыта управления командой. Высокая ответственность за бюджеты и KPI клиентов добавляет сложности.
Анализ зарплаты
Предложенная зарплата в $90,000 – $95,000 находится в пределах рыночной нормы для позиции Manager в Лос-Анджелесе, хотя для опытных специалистов в крупных сетевых агентствах верхняя планка может быть выше. Данный диапазон является конкурентным для уровня Middle-Senior в сфере Programmatic.
Сопроводительное письмо
I am writing to express my strong interest in the Manager, Programmatic position at KINESSO. With a deep background in hands-on-keyboard execution across platforms like DV360, The Trade Desk, and Facebook, I have consistently delivered high-performing campaigns that align with complex client KPIs. My experience in optimizing large-scale programmatic spends and my technical proficiency in ad tech measurement solutions make me a perfect fit for the Addressable Activation department.
Beyond technical execution, I have a proven track record of mentoring junior team members and managing multi-faceted client relationships. I excel at translating complex data into actionable insights and am comfortable acting as a point of escalation for platform nuances. I am eager to bring my expertise in audience-based addressable solutions to KINESSO and contribute to the continued growth of your performance marketing engine.
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Описание вакансии
Business Overview
KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.
Position Summary
The Addressable Activation department serve as KINESSO’s hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Manager is accountable for the performance & pacing of their assigned brand(s) and customizes departmental standards & process to fit client needs. They act as a point of escalation and are the go-to experts both internally and externally for matters of complex setup, optimization, and platform nuances. Successful applicants must have a deep expertise across a variety of client KPIs and buying platforms. Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc. A history of team management/mentorship and a comfort with internal/external-facing communication are a must!
Responsibilities
· Customer/Client Management: Owns the execution and day-to-day management of a portion of a client assignment, based on specialized or technical knowledge
· Vendor Relationship Management: Leads the vendor strategy; has experience and industry knowledge to identify vendors for key needs. Approves vendor selections and scopes
· Discipline-Specific Tasks: Owns oversight of junior team members; defines optimization parameters at the campaign level, vets optimization suggestions from partners, attends internal status meetings to speak to optimizations, pacing, and performance
· Platform Reporting: Works with team on development of reporting dashboards; ensures clean, accurate, and actionable client reporting
· Solutions Innovation: Identifies and delivers new audience-based addressable solutions to drive business growth; masters growth initiatives across the company
· Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing within one account, or multiple small accounts
· Evaluates information and leverages experience to identify and solve on-going or complex problems
· Requires understanding of the industry, processes, procedures and systems within own and related areas
Required Skills & Experience
· Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
· Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities)
· Intermediate knowledge of technology or measurement ad tech solutions, including platforms
· Intermediate knowledge and skills in data analysis
· Confident collaborating with others
· Experience with Project / Account Management
· Advanced communication skills; clear and succinct communication
Desired Skills & Experience
· Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
· Experience with managing existing business relationships, partnerships, and alliances internally and externally
· Ability to assess and rank issues and tasks in order of importance for taking action
· Has gained prior experience in actual situations to recognize recurring meaningful components
· Applies a solid foundation to varying situations
· Applies advanced knowledge and perceives deviations from the normal pattern
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email accommodation@mbww.com.
Salary Range
$90,000—$95,000 USD
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Навыки
- Data Analysis
- Project Management
- Account Management
- AdTech
- Google Ads
- Facebook Ads
- Programmatic Advertising
- The Trade Desk
- DV360
- Roku
- Vistar Media
- Snapchat Ads Ads Manager
Возможные вопросы на собеседовании
Проверка практического опыта работы с инструментами, упомянутыми в вакансии.
Расскажите о вашем опыте работы с DV360 или The Trade Desk: какие стратегии оптимизации вы считаете наиболее эффективными для достижения performance-целей?
Вакансия подразумевает руководство младшими сотрудниками.
Как вы подходите к обучению и контролю качества работы младших специалистов в своей команде?
Менеджер является точкой эскалации для сложных проблем.
Опишите случай, когда кампания не выполняла KPI или имела технический сбой. Как вы диагностировали и решили проблему?
Важно умение работать с данными и отчетностью.
Какие метрики вы считаете ключевыми при построении кастомных дашбордов для клиентов в сфере programmatic?
Оценка навыков управления ожиданиями клиентов.
Как вы аргументируете клиенту необходимость внедрения новых технологических решений или смены вендора?
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- Страна
- США
- Зарплата
- 90 000 $ – 95 000 $