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anthropic
Страна
Великобритания
Зарплата
160 000 £ – 200 000 £
+500% приглашений

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Marketing Events Lead - EMEA

Оценка ИИ

Исключительная возможность в одной из самых перспективных ИИ-компаний мира. Высокая заработная плата, возможность влиять на стратегию в регионе и работа над социально значимым продуктом делают вакансию крайне привлекательной для топ-менеджеров в маркетинге.


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Сложность вакансии

ЛегкоСложно
Оценка ИИ

Высокая сложность обусловлена требованием более 12 лет опыта, необходимостью строить процессы с нуля в новом регионе и высокой частотой командировок (до 50%). Роль требует сочетания стратегического мышления и готовности к операционной работе в условиях стартапа.

Анализ зарплаты

Медиана140 000 £
Рынок120 000 £ – 180 000 £
Оценка ИИ

Предложенная зарплата (£160k - £200k) находится на верхней границе рынка для Лондона и значительно превышает средние показатели для руководителей по мероприятиям, что отражает высокий статус компании и уровень ответственности.

Сопроводительное письмо

I am writing to express my strong interest in the Marketing Events Lead - EMEA position at Anthropic. With over 12 years of experience in B2B marketing and a proven track record of building event strategies from the ground up for high-growth SaaS companies, I am confident in my ability to establish Anthropic's physical presence across Europe, the Middle East, and Africa. My background combines high-level strategic planning with hands-on execution of executive roundtables and large-scale industry activations that drive measurable pipeline growth.

In my previous roles, I have successfully navigated the complexities of diverse European markets, adapting global messaging to local nuances while maintaining brand integrity. I am particularly drawn to Anthropic's mission of creating safe and steerable AI, and I am eager to leverage my expertise in field marketing and premium third-party activations to foster critical business relationships that support this vision. I thrive in fast-paced, ambiguous environments and look forward to the opportunity to be your first dedicated events hire in the region.

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Присоединяйтесь к лидеру в области безопасного ИИ и станьте архитектором стратегии мероприятий Anthropic в регионе EMEA!

Описание вакансии

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role:

Anthropic is seeking a Marketing Events Lead to build and execute our events strategy across Europe, Middle East, and Africa. As our first full-time events hire in the region, you'll establish Anthropic's presence through high-impact strategic programs that advance critical business relationships and support our mission of ensuring safe and beneficial AI development.

This role requires someone who can create world-class experiences, build scalable event programs from the ground up, and drive measurable business impact across diverse EMEA markets. You'll own the full spectrum of strategic events including Anthropic-hosted events, third-party event activations and field marketing programs. You'll work closely with sales leadership, the global field marketing team, and cross-functional partners to ensure events directly support revenue growth and strategic account advancement. Ideal candidates will have experience in both event management and field marketing.

Responsibilities:

  • Develop and execute comprehensive event and field marketing strategies across EMEA, with primary focus on European markets
  • Plan, manage, and execute a portfolio of strategic events and field marketing events including Anthropic-hosted tentpoles, executive roundtables, customer events, partner programs, and industry conferences
  • Evaluate and select premium third-party events that align with business goals and create high-impact activation strategies
  • Build scalable frameworks and processes for event programs from scratch in the region
  • Manage regional resources, including building relationships with key partners, vendors, and industry organizations across EMEA, and partner closely with EMEA sales leadership to align on priorities
  • Measure and report on program effectiveness including executive engagement, relationship advancement, pipeline impact, and ROI
  • Collaborate with global Marketing Events team to ensure regional programs align with company-wide strategy while meeting local market needs
  • Coordinate with Product Marketing to ensure consistent messaging and positioning in all regional programs
  • Drive continuous improvement through post-event analysis and stakeholder feedback

You may be a good fit if you:

  • Have 12+ years of B2B marketing experience with deep expertise in strategic event management and field marketing in EMEA markets, particularly Europe
  • Bring hands-on experience leading event marketing strategy and execution in-house for a B2B software company, startup experience is strongly preferred.
  • Are a proven self-starter who can build and run sophisticated programs with small teams in fast-paced startup environments, with the ability to thrive as the first dedicated hire in the region
  • Have experience evaluating and activating at premium third-party events strategically, including hospitality management at high-end venues, sporting events, and cultural experiences
  • Have strong project management skills with experience managing complex, multi-country programs simultaneously
  • Possess exceptional budgeting and financial management capabilities with experience managing substantial field marketing budgets
  • Have an understanding of SaaS sales cycles and enterprise B2B buying processes
  • Demonstrate cultural awareness and ability to adapt strategies for diverse European markets
  • Excel at cross-functional collaboration, particularly with sales teams
  • Are comfortable with ambiguity and thrive in fast-paced, evolving environments
  • Have strong analytical skills and data-driven approach to program optimization

Strong candidates may also have:

  • Experience marketing AI/ML or complex technical products to enterprise customers
  • Fluency in multiple European languages
  • Understanding of EMEA regulatory and compliance requirements for marketing activities
  • Experience working in high-growth technology companies
  • Knowledge of account-based marketing (ABM) strategies and execution
  • Previous experience as a first field marketing hire in a new region for a SaaS startup

Travel Requirements:

This role requires approximately 40-50% travel within EMEA for field events, customer engagements, and team management, with additional travel to Anthropic offices for alignment and planning sessions.

Deadline to apply:None. Applications will be reviewed on a rolling basis.

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:

£160,000—£200,000 GBP

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience. Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed.  Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process

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Создайте идеальное резюме с помощью ИИ-агента

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Навыки

  • Project Management
  • Stakeholder Management
  • Strategic Planning
  • Budget Management
  • Event Management
  • B2B Marketing
  • Account Based Marketing
  • Field Marketing
  • SaaS Sales Cycle

Возможные вопросы на собеседовании

Проверка способности кандидата адаптировать глобальную стратегию под специфику разных стран региона EMEA.

Как вы адаптируете стратегию мероприятий для разных рынков Европы, учитывая культурные различия и регуляторные требования?

Оценка навыков измерения эффективности маркетинговых активностей.

Какие ключевые метрики вы используете для оценки ROI и влияния мероприятий на воронку продаж в сегменте Enterprise B2B?

Проверка опыта работы в условиях ограниченных ресурсов и необходимости создания процессов с нуля.

Опишите ваш опыт работы в качестве первого сотрудника по маркетингу в регионе: с какими основными вызовами вы столкнулись и как их преодолели?

Выяснение способности кандидата эффективно взаимодействовать с отделом продаж для достижения общих целей.

Как вы выстраиваете взаимодействие с лидерами продаж (Sales Leadership) для обеспечения качественного состава участников на эксклюзивных мероприятиях?

Оценка умения работать с премиальными брендами и организовывать высокоуровневые активации.

Расскажите о самом сложном или масштабном стороннем мероприятии (например, конференции или спортивном событии), которым вы управляли: как вы обеспечили узнаваемость бренда?

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anthropic
Страна
Великобритания
Зарплата
160 000 £ – 200 000 £