Marketing Lead- Employer Brand

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We are PMG

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

PMG is searching for an Employer Brand Marketing Lead who will develop and own the overarching marketing strategy to elevate PMG’s employer brand across key talent audiences. This individual will work closely with our People & Culture, Talent Acquisition, DE&I, Internal Communications, and Creative teams to create impactful, integrated campaigns that attract top-tier talent and strengthen employee engagement.

What You Will Do

• Develop and own the employer brand marketing strategy, defining annual goals, key narratives, and campaign roadmaps in alignment with People & Culture.
• Act as the strategic marketing point of contact for people-related programs, providing campaign leadership and guidance.
• Lead stakeholder alignment and planning across functions for large-scale initiatives such as recruiting programs, brand campaigns, and internal launches.
• Drive integrated campaigns to attract top talent and enhance employee engagement, using digital, social, video, and in-office activations.
• Oversee storytelling, asset creation, and go-to-market execution in collaboration with creative, content, and media teams.
• Identify and optimize channel mix strategies (LinkedIn, Glassdoor, programmatic, careers site, etc.) to reach both active and passive candidates.
• Partner with internal communications to highlight culture and employee stories through campaigns and events.
• Support high-impact employee moments such as onboarding, anniversaries, promotions, and L&D milestones with branded experiences.
• Lead collateral and content development in support of new marketing campaigns.
• Plan and execute employer brand events, including recruiting activations, employee engagement initiatives, and culture-building experiences.
• Conduct market research to identify industry trends and external factors influencing strategy.
• Define KPIs, track performance, and present reporting and insights to senior stakeholders to refine strategies.
• Collaborate with the Collective marketing team to streamline operational processes and increase efficiency.
• Manage and mentor a team of marketing professionals.

What You Will Bring:

• 5+ years of experience in employer branding or talent marketing
• Proven success in partnering across multiple teams and stakeholders with strong leadership capabilities.
• A track record of developing and executing integrated, multi-channel marketing campaigns.
• Exceptional storytelling, communication, and presentation skills.
• Strong analytical skills with the ability to turn insights into actionable strategies.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.