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Marketing Manager

Оценка ИИ

Интересная позиция в инновационном агентстве с мировым именем и работой на стороне крупного банковского клиента. Гибридный формат работы в престижном районе Лондона (Canary Wharf) добавляет привлекательности.


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Сложность вакансии

ЛегкоСложно
Оценка ИИ

Роль требует глубокого понимания платных каналов трафика и опыта работы в строго регулируемых отраслях (финтех, банкинг). Высокий темп работы и необходимость управления множеством стейкхолдеров повышают планку входа.

Анализ зарплаты

Медиана52 000 £
Рынок45 000 £ – 60 000 £
Оценка ИИ

В объявлении не указана зарплата, но для позиции Marketing Manager в Лондоне с опытом в финансовом секторе рыночные показатели обычно выше среднего по рынку маркетинга. Указанный диапазон £45,000 - £60,000 является стандартным для специалистов уровня Middle-Senior в этой локации.

Сопроводительное письмо

I am writing to express my strong interest in the Marketing Manager position at OLIVER. With extensive experience in performance marketing and a proven track record of managing multi-channel campaigns, I am confident in my ability to contribute to your client's B2C Performance team. My background in navigating complex, regulated environments—specifically within the financial services sector—aligns perfectly with the requirements of this role.

Throughout my career, I have successfully led the end-to-end delivery of digital marketing communications across paid and owned channels, including social, display, and OOH. I pride myself on being a collaborative self-starter who excels in fast-paced environments, ensuring that every campaign is not only creative but also data-driven and compliant with governance frameworks. I am particularly drawn to OLIVER’s unique in-house model and your commitment to leveraging AI technology to revolutionize marketing ecosystems.

I am eager to bring my expertise in budget management, stakeholder engagement, and campaign optimization to your team at Canary Wharf. Thank you for considering my application. I look forward to the possibility of discussing how my skills can help drive commercial growth and customer engagement for your clients.

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Присоединяйтесь к OLIVER и создавайте инновационные кампании для лидеров банковского сектора в самом сердце Лондона!

Описание вакансии

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

ROLE: Marketing / Campaign Manager – FTC 

We are recruiting for an experienced Marketing Manager to join our client team, working directly within their B2C Performance team on a range of multi-channel campaigns and projects 

LOCATION:  We have a hybrid working experience that blends the positives of working alongside colleagues at our onsite locations, together with working from home. That means you’ll work at an onsite location on fixed, ‘anchor’, days of the week, for a minimum of three days a week.  For this role, we would like the candidate to work in our Canary Wharf office.  

ROLE MISSION:As an experienced and expert Marketing Manager, you’ll quickly slot right into this fast-paced, deadline driven client team, leading and delivering multi-variant marketing comms across a variety of digital marketing channels, both paid and owned.  You’ll have the right skills and experience to ensure you hit the ground running and add value from the off. 

THIS ROLE IS RIGHT FOR YOU IF...you’re a highly collaborative self-starter who’s used to juggling multiple projects in a busy environment and skilled at running projects efficiently from end to end. You’ll have great communication and organisational skills, work well within a team, and have client-side experience across a range of paid and owned performance marketing channels including video, display, social, radio, press, email, and OOH. Ideally, you’ll have FS experience, (if not, in telecoms, utilities or other comparable industries) and be skilled at managing high numbers of senior stakeholders within regulated environments.   

ABOUT THE TEAM YOU WILL BE JOINING:You’ll work collaboratively with key stakeholders from across the UK as part of the UK Retail Banking performance marketing team.  You’ll be aiming to drive commercial growth, customer engagement, and transformational digital channel development – leading the execution of best-in-class creative and contact strategies, across a range of (mostly paid) digital and direct channels.  

As part of your role, you’ll be: 

  • Creating and producing brilliantly effective campaigns that differentiate from their competitors, through superior targeting, communication strategy, tech innovation & creative quality
  • Working collaboratively with the wider Marketing Centre of Excellence to ensure communications are on product message, customer focused, developed in line with brand guidelines, aligned to brand values, adhere to regulatory requirements and developed in line with relevant governance frameworks
  • Effectively managing budgets to maximise return on investment and drive commercial performance, as measured by solutions growth and cost per acquisition
  • Keeping your campaigns on time and to plan, regardless of the curved balls that you might experience along the way
  • Working collaboratively with business stakeholders to develop clear roadmaps, and testing designs
  • Managing relationships with UK Digital, Product & Marketing teams, as well as various external agency partners.
  • Leading the campaign delivery lifecycle – from ideation/discovery, through planning & prioritization, to solution design and in-channel execution
  • Reporting on campaign performance and testing outcomes
  • Genuinely collaborative, inside and outside the team to help make the Performance Marketing team a great place to work
  • Fostering strong and meaningful relationships with key stakeholders by maintaining a regular dialogue with them and keeping them informed on all key milestones and outcomes, with clear recommendations to drive performance uplift. You’ll raise any issues in a timely and rational manner, ensuring the highest standards of control & governance
  • A self-starter, able to bring proactive opportunities and solutions to key stakeholders, as opposed to waiting for direction
  • Able to share experience from a customer-driven organisation with a customer first mindset
  • Able to take ownership for managing risk and strengthening controls in relation to the work you do
  • Ensuring high levels of accuracy across all comms and ensuring that QA is never compromised

THE SKILLS AND EXPERIENCE THAT WILL HELP YOU BE SUCCESSFUL:Our successful candidate will be confident, smart, enthusiastic and proactive with great comms skills, both written and verbal.  You’ll be a self-starter with strong and positive energy; someone who will work collaboratively with everyone who’ll support them in delivering campaigns.  Working across multiple projects at any given time, you’ll have strong juggling and prioritisation skills acquired in a fast-paced, deadline driven environment  

The person we are looking for in this role will be someone who can demonstrate and evidence:   

  • Extensive Digital Marketing experience – particularly across paid media channels and an understanding of best practice of using these channels individually and as a broader media strategy.  You’ll understand digital marketing end to end delivery, from planning, scheduling & prioritising to customer targeting, channel management, effective promotion of products and services, personalisation, implementation and governance.
  • The ability to hit objectives and deadlines, plan well and deliver to that plan
  • The resilience to face into challenge and change, looking for feedback and insight from everything around them
  • A track record of delivering results in competitive markets; prioritising opportunities and activity to have the greatest commercial impact.

Our values shape everything we do: 

BeAmbitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focusedto exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER,a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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Навыки

  • Digital Marketing
  • Performance Marketing
  • Campaign Management
  • Stakeholder Management
  • Budget Management
  • Paid Media
  • Social Media Marketing
  • Email Marketing
  • Display Advertising
  • OOH Advertising

Возможные вопросы на собеседовании

Проверка опыта работы в финансовом секторе или других регулируемых нишах.

Расскажите о вашем опыте работы с маркетинговыми кампаниями в регулируемых отраслях. Как вы обеспечиваете соответствие креативов юридическим требованиям?

Оценка навыков управления бюджетом и ориентации на результат.

Как вы подходите к оптимизации бюджета в мультиканальных кампаниях для достижения минимальной стоимости привлечения (CPA)?

Проверка умения работать с платными медиа-каналами.

Опишите ваш процесс планирования и запуска кампании в Paid Social или Display. Какие метрики для вас являются ключевыми?

Оценка навыков коммуникации и управления ожиданиями.

Приведите пример ситуации, когда вам приходилось управлять ожиданиями нескольких высокопоставленных стейкхолдеров с противоречивыми требованиями.

Проверка адаптивности и работы в режиме многозадачности.

Как вы приоритизируете задачи, когда работаете над несколькими проектами с жесткими дедлайнами одновременно?

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