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Marketing Operations & AI Lead, Bridge
Bridge — это проект Stripe в сфере крипто-платежей, что гарантирует высокий уровень талантов и ресурсов. Позиция предлагает реальное влияние на бизнес, работу с передовым стеком (AI-first) и возможность формировать будущее финансовых технологий.
Сложность вакансии
Роль требует глубокой технической экспертизы в HubSpot и Clay, а также опыта построения сложных систем автоматизации с нуля в условиях быстрорастущего стартапа. Высокая планка ответственности за весь цикл создания пайплайна и интеграцию ИИ-инструментов делает позицию сложной, но перспективной.
Анализ зарплаты
Зарплата в вакансии не указана, но для роли Lead Marketing Operations в Сан-Франциско или Нью-Йорке в компаниях уровня Stripe/Bridge рыночные показатели значительно выше средних по стране. Предлагаемый диапазон соответствует топовому сегменту рынка для специалистов с опытом 5-7 лет.
Сопроводительное письмо
I am writing to express my strong interest in the Marketing Operations & AI Lead position at Bridge. With over 6 years of experience in B2B SaaS marketing operations and a deep-seated obsession with AI-driven GTM workflows, I am excited by Bridge’s mission to redefine global money movement through stablecoins. Having built scalable engines from scratch in high-growth environments, I am confident in my ability to architect the automations and systems necessary to accelerate your pipeline.
My technical background aligns perfectly with your requirements, including expert-level proficiency in HubSpot and Clay. I have a proven track record of turning complex growth challenges into clean, automated workflows and leveraging data to drive strategic investment decisions. I thrive in fast-paced, ambiguous settings and am eager to bring my expertise in lead scoring, attribution modeling, and AI integration to a team that values urgency and precision as much as I do.
Составьте идеальное письмо к вакансии с ИИ-агентом

Откликнитесь в stripe уже сейчас
Присоединяйтесь к Bridge и станьте архитектором маркетинговых систем нового поколения в сфере стейблкоинов!
Описание вакансии
Who we are
About Bridge
We’re creating an entirely new payments platform, built with stablecoins, to simplify global money movement. Bridge enables faster, cheaper payments and borderless access to dollars via stablecoins. Through our APIs, businesses can send and receive funds across borders faster / cheaper vs. SWIFT and other fiat-only rails. Our virtual accounts enable international consumers and businesses to easily access, store and spend US dollars. Our payouts infrastructure enables platforms to disburse USD to anyone globally. We believe many trillions of dollars will move and settle through stablecoin payment rails. Bridge is pulling this future forward.
We have a small team of people who have previously built financial infrastructure at some of the world’s leading companies (Coinbase, Stripe, Square, Brex, Upstart, DoorDash, Airbnb) and each and every one of them chose Bridge because they fundamentally believe that stablecoins will be a critical piece of financial infrastructure that allows for the improvement of global money movement.
About the role
Bridge is hiring a Marketing Operations Lead in either SF (preferred) or NYC to build, scale, and own the engine behind pipeline creation. You’ll architect automations, wire together systems, and turn messy growth problems into clean, scalable workflows. You’ll work cross-functionally across Marketing, Sales, and RevOps to make sure leads and pipeline move fast, cleanly, and without friction.
We’re an AI-first, data-obsessed marketing team. This role is not about keeping the lights on – it’s about building the machine. You’ll join a high-velocity team that values urgency, precision, and doing the work that actually moves pipeline.
Who you are
- You thrive in fast-moving, ambiguous environments and don’t wait for perfect direction
- You love building from scratch – and you’ve done it before
- You’re comfortable juggling multiple priorities and making smart tradeoffs on the fly
- You’re genuinely obsessed with AI and constantly looking for ways to apply it to GTM systems and workflows
- You communicate clearly, move stakeholders forward, and don’t let alignment become a blocker
- You’re a sharp problem-solver who understands how people behave – and how systems should respond to that behavior
- You trust data, sweat the details, and know how to diagnose and fix issues using the numbers
What you’ll do
Own Marketing Operations
- Lead Marketing Operations end-to-end and act as a strategic partner to Marketing and Sales leadership
- Make sure pipeline creation (from lead through to qualified opportunities and closed won) actually works – and scales
Build & run the stack
- Own the marketing tech stack: evaluation, implementation, integration, and ongoing optimization
- Connect core Marketing and Sales systems with the tools that make us faster and smarter
- Ship fast fixes when needed, while designing long-term solutions that don’t break at scale
Run campaign operations
- Be the go-to owner for demand gen campaign operations and new launches
- Partner with global marketing and sales teams to design campaigns that execute cleanly
- Build and manage forms, emails, landing pages, and campaign infrastructure
- Own email deliverability, list hygiene, and privacy compliance
- Keep lead and contact data clean, usable, and trustworthy
- Support attribution, tagging, and database management
- Continuously improve lead and account scoring, routing, and nurturing so the right leads get to Sales at the right time
Measure what matters
- Own reporting and analytics for marketing programs and pipeline performance
- Run regular live review sessions to drive investment decisions and priorities
- Build dashboards that clearly show what’s working, what’s not, and what to do next
- Define measurement standards across inbound, outbound, channels, and lead sources
- Use business analytics to run deep-dives on conversion trends and funnel optimization
- Evolve attribution models to optimize for speed, efficiency, and ROI
What we’re looking for
- 5–7 years in Marketing Operations
- 5+ years at B2B SaaS growth companies
- Sales-led growth experience required
- Product-led growth experience a plus
- Hands-on experience building and scaling modern marketing tooling, including:
- HubSpot (required)
- Clay (required)
- Unify or similar AI-driven outbound/email tools
- Workflow tools like Retool
- Paid media platforms (Google, LinkedIn, etc.)
- Experience with BI tools like Looker is a bonus
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Навыки
- SaaS
- Looker
- HubSpot
- B2B Marketing
- Data Analytics
- Revenue Operations
- AI Automation
- Retool
- Google Ads
- Clay
- Marketing Operations
- LinkedIn Ads
Возможные вопросы на собеседовании
Проверка практического опыта работы с ключевым инструментом стека.
Расскажите о самом сложном рабочем процессе (workflow), который вы построили в Clay для обогащения данных или персонализации аутрича.
Оценка способности кандидата интегрировать ИИ в бизнес-процессы.
Как вы планируете использовать ИИ для оптимизации текущего GTM-стека Bridge, помимо простой автоматизации рассылок?
Проверка навыков аналитики и работы с данными.
Какую модель атрибуции вы считаете наиболее эффективной для B2B SaaS с циклом продаж через Sales-led growth, и почему?
Оценка умения работать в условиях неопределенности.
Опишите ситуацию, когда вам пришлось принимать решение по архитектуре систем в условиях неполных данных или отсутствия четких инструкций.
Проверка навыков взаимодействия между отделами.
Как вы выстраиваете процесс передачи лидов (lead handoff) между маркетингом и продажами, чтобы минимизировать трение и потерю конверсии?
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