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Marketing Operations Manager
Отличная позиция в быстрорастущем EdTech-стартапе с сильными инвесторами и полным пакетом льгот. Однако требование 100% присутствия в офисе может подойти не всем.
Сложность вакансии
Роль требует глубоких знаний HubSpot и опыта работы в стартапах. Высокая сложность обусловлена необходимостью работать в офисе 5 дней в неделю в Нью-Йорке и отвечать за всю инфраструктуру атрибуции.
Анализ зарплаты
Зарплата для Marketing Operations Manager в Нью-Йорке в EdTech-секторе обычно выше среднего по стране из-за стоимости жизни. Указанные рыночные оценки отражают уровень для специалистов с опытом от 4 лет в компаниях на стадии роста.
Сопроводительное письмо
I am writing to express my strong interest in the Marketing Operations Manager position at Inspira Education. With over four years of experience in sales and marketing operations, specifically within high-growth startup environments, I have developed a deep expertise in optimizing HubSpot CRM to drive revenue and operational efficiency. My background in integrating complex tech stacks—including GA4, GTM, and various third-party tools—aligns perfectly with your need for a hands-on leader to strengthen your attribution infrastructure and data accuracy.
Throughout my career, I have focused on translating ambiguous business needs into scalable, automated workflows that empower sales and marketing teams. I am particularly drawn to Inspira’s mission of democratizing access to high-quality coaching and would welcome the opportunity to bring my analytical mindset and 'roll-up-the-sleeves' attitude to your Gramercy office. I am confident that my experience in building reporting dashboards and managing change across cross-functional teams will contribute significantly to Inspira's continued global expansion.
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Откликнитесь в inspiraeducation уже сейчас
Присоединяйтесь к быстрорастущему EdTech-стартапу в Нью-Йорке и помогите нам масштабировать CRM-процессы мирового уровня!
Описание вакансии
About Inspira Education
Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.
As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer).
The Role
We’re expanding our CRM operations team and looking for a Marketing Operations Manager to help scale and strengthen the systems and processes we’ve already begun building. This is a highly impactful role where you’ll partner closely with our existing CRM leadership and collaborate with marketing, sales, and student success teams to drive efficiency as we continue to grow globally.
In this role, you’ll support and enhance our CRM operations by improving workflows, refining processes, and ensuring our systems evolve alongside the business. You’ll work hands-on in HubSpot, helping enable DTC sales motions, reporting, and day-to-day execution across teams. If you enjoy translating business needs into scalable CRM solutions and thrive in a fast-paced, collaborative environment, this role will be a great fit.
You’ll play a key role in scaling Inspira’s revenue funnel by supporting process improvements, enabling teams with the right tools and data, and contributing to actionable business insights. The ideal candidate is detail-oriented, proactive, and brings a strong bias toward action, problem-solving, and continuous improvement.
This is an in-person role requiring 5-days a week attendance in our Gramercy office.
Responsibilities
- Collaborate with sales, marketing, and operations teams to enhance operational excellence and rigor in the business
- Define, develop, and implement sales, marketing, and student success support systems and scalable processes
- Work closely with key stakeholders/cross-functional teams to understand operational needs and improve existing workflows
- Educate the sales, marketing, and student success teams about process changes and system updates, keeping them informed about change management
- Assist the team in finding simple and scalable process solutions for day-to-day challenges
- Ensure data accuracy in HubSpot CRM
- Lead all attribution infrastructure - UTM tracking, Google Analytics, Ad platforms
- Integrate all of our platforms, e.g., GTM, GA4, and HubSpot
- Integrate our third-party tools with GTM, GA4, and HubSpot (e.g., webinar tools, outgrow, etc.)
- Write and maintain documentation for operation processes
- Prepare ad hoc analyses and participate in special projects as needed
- Create and maintain reports and dashboards that facilitate quick decision-making at scale
- Drive process improvement, adoption, and effectiveness at all levels of the sales process
Qualifications
- 4+ years of experience in Business, Sales, Success Operations, or a similar role
- Proven experience collaborating with sales, marketing, and operations teams to drive strategic initiatives
- Bachelor’s degree required, Masters degree preferred
- Experience in a startup environment and a demonstrated ability to work within a scaling team, ideally having been part of a team with less than 50 employees
- Strong knowledge and understanding of sales and customer success disciplines
- Solid functional understanding ofHubSpot CRM, with robust experience in creating and maintaining reports and dashboards
- Excellent analytical thinking skills, with the ability to break down ambiguous problems into clear, manageable components and identify optimal solutions
- Exceptional verbal and written communication skills, along with strong organizational abilities; experience in project or program management is a plus
- Strong problem-solving and troubleshooting skills, with the ability to escalate issues and roadblocks as necessary
- Commitment to drive actionable outcomes and results
- Ability to balance a sharp focus on measurable outcomes with genuine empathy for people, customers, and the business. Flexible team player with a proactive approach
- High energy, humility, and the capacity to work effectively with diverse personalities
- This is a hands-on position; the ideal candidate must be willing to "roll up their sleeves”
What we look for
- A passion for cultivating authentic connections
- Individuals who embody a winning attitude
- A mindset fueled by curiosity
- Determination to hustle and overcome challenges
- An infectious enthusiasm and adaptability
- Boundless energy and relentless tenacity
Why you'll love Inspira
- Amazing people with a great vision and values
- Ability to work directly with co-founders and drive impact super quickly
- Your work directly impacts the lives and careers of students across the globe
- 100% coverage of health, vision, and dental benefits
- Flexible Paid-time Off
- Learning and Development Budget
- Retirement Savings Plans - 401k with matching
- Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
- Note: certain benefits are not provided to 1099 contract worker
Interested in learning more about Inspira Education, please visit Inspira Education Group.
Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.
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Навыки
- HubSpot
- Google Analytics 4
- Google Tag Manager
- CRM
- Marketing Operations
- Data Analysis
- Project Management
- UTM Tracking
- Sales Operations
Возможные вопросы на собеседовании
Проверка технической экспертизы в основном инструменте работы.
Опишите наиболее сложный рабочий процесс (workflow) в HubSpot, который вы спроектировали для масштабирования лидогенерации или продаж.
Вакансия подразумевает ответственность за UTM и GA4.
Как вы обеспечиваете точность данных при интеграции HubSpot с Google Analytics 4 и рекламными платформами?
Важно понять, как кандидат внедряет изменения в командах.
Расскажите о случае, когда вам пришлось внедрять новый процесс в отдел продаж. Как вы справлялись с сопротивлением изменениям?
Работа в стартапе требует умения расставлять приоритеты.
Как вы приоритизируете задачи, когда несколько отделов (маркетинг, продажи, успех клиентов) одновременно запрашивают доработки в CRM?
Оценка аналитических способностей.
Какие ключевые метрики вы бы включили в дашборд для руководства, чтобы оценить эффективность воронки привлечения студентов?
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