- Страна
- США
- Зарплата
- 120 000 $ – 140 000 $
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Paid Media Strategist
Отличная вакансия в инновационной HealthTech компании с прозрачной вилкой зарплаты и сильным социальным пакетом, включая бесплатное сканирование организма. Удаленный формат работы в США и социально значимая миссия делают предложение очень привлекательным.
Сложность вакансии
Роль требует глубокой экспертизы в управлении бюджетами от $1 млн в месяц и свободного владения инструментами автоматизации и аналитики. Высокая ответственность за показатели CPA и ROAS в быстрорастущем стартапе повышает сложность.
Анализ зарплаты
Предложенная вилка $120,000–$140,000 полностью соответствует рыночным ожиданиям для опытного специалиста (5+ лет) в США, работающего удаленно в сфере Performance Marketing.
Сопроводительное письмо
I am writing to express my strong interest in the Paid Media Strategist position at Prenuvo. With over five years of hands-on experience managing high-scale paid social and search campaigns, I have a proven track record of optimizing seven-figure monthly budgets to achieve ambitious CPA and ROAS targets. Your mission to shift from reactive to proactive healthcare resonates deeply with me, and I am eager to apply my expertise in Meta, TikTok, and Google Ads to drive Prenuvo’s customer acquisition during this high-growth phase.
Throughout my career, I have excelled at implementing structured testing frameworks and translating complex data into actionable growth strategies. I am particularly drawn to Prenuvo’s integration of AI and advanced hardware, and I am confident that my analytical mindset and experience in high-AOV categories will allow me to contribute immediately to your team's success. I look forward to the possibility of discussing how my background in performance marketing can help scale Prenuvo’s impact on global health.
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Описание вакансии
About Us
At Prenuvo, we are on a mission to flip the paradigm from reactive “sick-care” to proactive health care. Our award-winning whole body scan is fast (under 1 hour), safe (MRI has no ionizing radiation), and non-invasive (no contrast). Our unique integrated stack of optimized hardware, software, and increasingly AI, coupled with the patient-centric experience across our domestic and global clinics, have allowed us to lead the change against “we caught it too late again".
Prenuvo is seeking a hands-on paid media strategist to support execution across our core acquisition channels. As Strategist, Performance Marketing, you’ll be an embedded member of the Growth Marketing team—collaborating closely with internal leads to manage and optimize day-to-day campaigns for paid social (Meta, TikTok) and paid search (Google Ads, Microsoft Ads).
Your primary focus will be tactical campaign management: implementing bid and budget optimizations, testing and refreshing ad copy and creative, and executing cross-platform experiments that keep campaigns responsive to both performance data and evolving creative direction.
This role is a critical addition during a high-growth phase to sustain campaign momentum, drive efficiency, and scale Prenuvo’s customer acquisition through the busy season and beyond.
Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in people’s lives!
What You'll Do
- Execute day-to-day campaign management + analysis across paid social (Meta, TikTok) and paid search (Google Ads, Microsoft Ads) including bid, budget, and audience optimizations.
- Refresh ad copy, creative assets, and extensions in collaboration with the internal team.
- Implement structured testing frameworks (copy, creative, audience, landing page) to identify performance drivers and scale winners.
- Analyze performance data to generate actionable insights and recommendations that align with overall acquisition goals (CPA, ROAS, Cost/Purchase).
- Support the rollout of new channels and campaign types (YouTube, Demand Gen, etc.) as Prenuvo expands its media mix.
- Partner with internal teams on tracking and measurement to ensure high-quality signal input for campaign optimization.
- Collaborate with internal leads to deliver reports, insights, and recommendations for weekly reviews.
- Utilize paid media technology to manage campaigns, bids, and budgets at scale
What You’ll Bring
- 5+ years of hands-on experience managing paid social and paid search campaigns.
- Proven success managing seven-figure monthly budgets and optimizing to CPA and ROAS targets.
- Deep proficiency in paid social (Meta, TikTok) and paid search (Google Ads, Microsoft Ads), with a strong grasp of campaign structure, automation levers, and creative optimization.
- Strong analytical mindset; ability to interpret data and pivot quickly based on performance insights.
- Familiarity with other platforms such as Pinterest, Reddit and tools like Google Analytics a plus.
- Excellent communication and collaboration skills; comfortable working cross-functionally in a fast-paced environment.
- Experience in high-AOV consumer, healthcare, or wellness categories a plus.
Our Values
First: we are Pioneers
- Transforming healthcare requires divergent thinking, bias for action, disciplined experimentation, and consistent grit and determination to maintain momentum. This journey is as challenging as it is rewarding.
Second: we are Platform-Builders
- We’re always building foundations that allow us to achieve tomorrow more than we did today. We never lose sight of what’s ahead – in a mindset of ownership and duty to our mission.
Above all: we are Patients
- We could all be the next person who walks through our very doors, seeking clarity or peace of mind. We are proud of our impact on our patients’ lives, and we won’t stop till everyone can benefit from our work.
What We Offer
- An avenue to make a positive impact on people's lives and their health
- We believe in preventative healthcare for everyone, including our team - Prenuvo provides free, whole-body scans to each team member
- Growth opportunities are at the heart of our people journey, we’re doing big things with bright minds - there is no single path to success, it can be shaped along the way
- Building strong relationships is at the core of everything we do - our team gets together each week to connect, share, and socialize
- Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it
- We now offer the Prenuvo’s Commuter Benefits Plan to help cover your transit and parking costs. Whether you ride, drive, or park, we’ve got you covered—making your commute easier and more affordable!
- Retirement made easy! We offer a 401(k) plan to our US employees to help you save for the future, with company contributions to support your financial goals. Plan for tomorrow while you grow with us today!
- We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family
- The base salary for this role ranges from $120,000-$140,000 in local currency, depending upon experience and geographical location.
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
As part of the hiring process, successful candidates will undergo a background check in compliance to applicable federal, provincial, and state rules.
Please be advised that official communication from our recruitment team will only come from our authorized domain [prenuvo.com]. If you are contacted by a recruiter, please ensure their email address ends with @prenuvo.com. We do not use third-party recruitment services or any other email domains for hiring purposes. If you receive communication that you believe to be fraudulent, please report it immediately to jobs@prenuvo.com.
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Навыки
- Google Analytics
- Performance Marketing
- A/B Testing
- Google Ads
- Meta Ads
- Paid Social
- Paid Search
- TikTok Ads
- Microsoft Ads
- ROAS Optimization
- CPA Optimization
Возможные вопросы на собеседовании
Проверка опыта работы с крупными бюджетами, указанного в требованиях.
Расскажите о вашем опыте управления бюджетами свыше 1 миллиона долларов в месяц: как вы распределяли средства между каналами?
Вакансия делает упор на тестирование и оптимизацию.
Опишите ваш процесс разработки и внедрения фреймворка для A/B тестирования креативов и посадочных страниц.
Prenuvo работает в сфере здравоохранения с высоким чеком (high-AOV).
Какие специфические стратегии вы используете для привлечения клиентов в категориях с высоким средним чеком и длительным циклом принятия решения?
Важно умение работать с данными для принятия решений.
Как вы подходите к анализу атрибуции при работе с миксом из Meta, TikTok и Google Ads?
Проверка навыков работы с новыми форматами.
Какой у вас был опыт запуска кампаний типа YouTube или Demand Gen, и какие метрики были ключевыми для оценки их успеха?
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- Страна
- США
- Зарплата
- 120 000 $ – 140 000 $