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Paid Media Supervisor, (Healthcare)
Привлекательная вакансия в крупном международном агентстве с использованием собственных технологий (nova). Предлагает высокую степень автономии, удаленную работу и возможность влиять на стратегию крупных брендов.
Сложность вакансии
Высокая сложность обусловлена требованием к значительному опыту (6–10 лет), управлению крупными бюджетами (до $1 млн) и необходимостью руководить командой в удаленном формате. Требуется глубокая экспертиза в аналитике и мультиканальном планировании.
Анализ зарплаты
Указанная роль Supervisor в международном агентстве для региона Латинской Америки (Перу) обычно предполагает оплату выше локального рынка, ориентируясь на глобальные стандарты для опытных специалистов. Рыночный диапазон для Senior/Supervisor позиций в этом регионе при работе на США составляет $3,500–$5,500 в месяц.
Сопроводительное письмо
I am writing to express my strong interest in the Paid Media Supervisor position. With over 8 years of experience in digital marketing and a proven track record of managing multi-channel budgets exceeding $500k monthly, I am confident in my ability to drive exceptional results for your healthcare clients. My expertise spans the full funnel, from strategic planning in Google Ads and Meta to advanced conversion tracking and team mentorship.
Throughout my career, I have excelled in remote-first environments, maintaining a high level of autonomy and accountability. I am particularly drawn to Power Digital's tech-enabled approach and the use of the nova platform to bridge the gap between marketing data and business intelligence. I look forward to the possibility of bringing my strategic mindset and passion for performance marketing to your dynamic team.
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Описание вакансии
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
\*\*\*Proficiency in spoken and written English at an advanced level is required for this role.
*\*\*\This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with its recruiting efforts. If you are selected for this position to interview, please make note of the above statement.**
*Disclaimer:*We're currently on the lookout for potential candidates to join our talent pool via this job listing. Your qualifications will be assessed for both present positions and future opportunities. Should your skills align with a role and an opening arise, our recruitment team will reach out to you promptly. However, please keep in mind that this doesn't guarantee immediate placement or communication.
A day in the life:
As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts. You’ll partner closely with the Associate Media Director on strategic direction and planning, while fully owning execution, testing, and reporting. Your day includes reviewing pacing and KPIs, identifying optimization opportunities, and designing tests that push performance forward across the full funnel. You’ll lead client conversations as the subject-matter expert, guide a growing team of Media Managers, and confidently recommend (and defend) strategies that drive real business impact. In a remote-first environment, you’ll operate with autonomy, accountability, and a constant drive to raise the bar.
Responsibilities:
- Own end-to-end management and strategic oversight of assigned paid media accounts.
- Drive performance against pacing, KPIs, and efficiency goals—continually raising expectations.
- Lead paid media strategy, road-mapping, testing frameworks, and campaign ideation.
- Manage and mentor a team of 1–2+ Media Managers, supporting their strategic and technical growth.
- Partner with Account Managers and the Media Director to align media strategy with client goals and business outcomes.
- Serve as the primary internal and external point of contact for owned accounts.
- Lead client communication, reporting, insights, and strategic recommendations.
- Oversee ongoing account maintenance: optimizations, structure updates, bidding strategies, conversion tracking, and copy revisions.
- Design and deploy monthly and quarterly testing plans across structure, targeting, creative, messaging, and conversion strategy.
- Drive full-funnel strategy development, validation, and continuous improvement.
- Identify opportunities to expand media spend, channels, and account scope.
- Stay ahead of industry trends, testing new platforms, and expanding Cardinal’s paid media offerings.
Role Requirements:
- 6–10+ years of paid media experience.
- Proven experience managing multiple accounts with monthly budgets ranging from $100K–$1MM+.
- Strong background in paid media strategy, media planning, testing frameworks, and performance measurement across channels.
- Hands-on experience across platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and paid social (LinkedIn, TikTok a plus).
- Experience with full-funnel strategy, video campaigns, and lead generation.
- Strong knowledge of Google Analytics, GTM, conversion tracking, and optimization strategy (GA4 a plus).
- Ability to write ad copy, guide creative strategy, define asset needs, and lead creative testing cadences.
- Client-facing experience with confidence, presenting insights, and defending strategy.
- Team management and mentorship experience.
- Strong critical-thinking skills, ownership mindset, and comfort working autonomously in a remote environment.
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
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Навыки
- Google Ads
- Meta Ads
- Google Analytics
- Google Tag Manager
- Bing Ads
- Programmatic Advertising
- LinkedIn Ads
- TikTok Ads
- Media Planning
- Performance Marketing
- Lead Generation
- Conversion Rate Optimization
Возможные вопросы на собеседовании
Вакансия предполагает управление бюджетами свыше $100k. Важно понять, как кандидат контролирует эффективность на таких масштабах.
Опишите ваш подход к управлению бюджетами свыше $100 000 в месяц: как вы распределяете средства между каналами и контролируете окупаемость?
Роль включает наставничество над Media Managers. Работодателю важно оценить лидерские качества.
Расскажите о вашем опыте менторства: как вы помогали младшим специалистам расти профессионально и как решали конфликты в стратегии?
Сфера Healthcare имеет свои ограничения и специфику в рекламе.
Какие специфические вызовы вы видите в продвижении медицинских услуг (Healthcare) в платных каналах, учитывая политику платформ Google и Meta?
Вакансия требует навыков работы с GA4 и GTM.
Как вы используете Google Analytics 4 и GTM для построения воронки продаж и атрибуции в сложных мультиканальных кампаниях?
Кандидат должен уметь аргументированно защищать свои решения перед клиентом.
Приведите пример ситуации, когда клиент был не согласен с вашей стратегией. Как вы использовали данные, чтобы отстоять свою позицию?
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