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Paid Media Supervisor, (Healthcare)

Оценка ИИ

Привлекательная вакансия в крупном агентстве с возможностью удаленной работы по всему миру. Высокий уровень ответственности и работа с передовыми технологиями (nova) делают эту позицию отличным шагом для карьерного роста.


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Сложность вакансии

ЛегкоСложно
Оценка ИИ

Высокая сложность обусловлена требованием к опыту (6–10 лет) и управлению бюджетами до 1 млн долларов в месяц. Роль требует не только технических навыков, но и лидерских качеств для управления командой и защиты стратегий перед клиентами.

Анализ зарплаты

Медиана4 500 $
Рынок3 000 $ – 6 000 $
Оценка ИИ

В объявлении не указана зарплата, но для позиции Supervisor с опытом 6-10 лет на рынке Латинской Америки (Гондурас) при работе на компанию из США, вилка обычно выше локального рынка, но ниже средних зарплат внутри Штатов. Прогнозируемый диапазон составляет $3,500 - $5,500 в месяц.

Сопроводительное письмо

I am writing to express my strong interest in the Paid Media Supervisor position. With over 8 years of experience in digital marketing and a proven track record of managing multi-channel budgets exceeding $500k monthly, I am confident in my ability to drive significant growth for your healthcare clients. My expertise spans the full funnel, from high-impact video campaigns to meticulous lead generation optimization across Google, Meta, and Programmatic platforms.

Throughout my career, I have excelled at bridging the gap between complex data analysis and client-facing strategy. I am particularly drawn to Power Digital's tech-enabled approach and the use of the nova platform to simplify investment planning. Having mentored teams of media managers in remote environments, I am prepared to step into this leadership role, fostering both technical excellence and a culture of relentless innovation. I look forward to the possibility of discussing how my strategic oversight can contribute to your partner company's success.

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Составьте идеальное письмо к вакансии с ИИ-агентом

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Присоединяйтесь к команде экспертов Power Digital и выведите медиа-стратегии крупнейших брендов на новый уровень!

Описание вакансии

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

\*\*\*Proficiency in spoken and written English at an advanced level is required for this role.

*\*\*\This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with its recruiting efforts. If you are selected for this position to interview, please make note of the above statement.**

*Disclaimer:*We're currently on the lookout for potential candidates to join our talent pool via this job listing. Your qualifications will be assessed for both present positions and future opportunities. Should your skills align with a role and an opening arise, our recruitment team will reach out to you promptly. However, please keep in mind that this doesn't guarantee immediate placement or communication.

A day in the life:

As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts. You’ll partner closely with the Associate Media Director on strategic direction and planning, while fully owning execution, testing, and reporting. Your day includes reviewing pacing and KPIs, identifying optimization opportunities, and designing tests that push performance forward across the full funnel. You’ll lead client conversations as the subject-matter expert, guide a growing team of Media Managers, and confidently recommend (and defend) strategies that drive real business impact. In a remote-first environment, you’ll operate with autonomy, accountability, and a constant drive to raise the bar.

Responsibilities:

  • Own end-to-end management and strategic oversight of assigned paid media accounts.
  • Drive performance against pacing, KPIs, and efficiency goals—continually raising expectations.
  • Lead paid media strategy, road-mapping, testing frameworks, and campaign ideation.
  • Manage and mentor a team of 1–2+ Media Managers, supporting their strategic and technical growth.
  • Partner with Account Managers and the Media Director to align media strategy with client goals and business outcomes.
  • Serve as the primary internal and external point of contact for owned accounts.
  • Lead client communication, reporting, insights, and strategic recommendations.
  • Oversee ongoing account maintenance: optimizations, structure updates, bidding strategies, conversion tracking, and copy revisions.
  • Design and deploy monthly and quarterly testing plans across structure, targeting, creative, messaging, and conversion strategy.
  • Drive full-funnel strategy development, validation, and continuous improvement.
  • Identify opportunities to expand media spend, channels, and account scope.
  • Stay ahead of industry trends, testing new platforms, and expanding Cardinal’s paid media offerings.

Role Requirements:

  • 6–10+ years of paid media experience.
  • Proven experience managing multiple accounts with monthly budgets ranging from $100K–$1MM+.
  • Strong background in paid media strategy, media planning, testing frameworks, and performance measurement across channels.
  • Hands-on experience across platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and paid social (LinkedIn, TikTok a plus).
  • Experience with full-funnel strategy, video campaigns, and lead generation.
  • Strong knowledge of Google Analytics, GTM, conversion tracking, and optimization strategy (GA4 a plus).
  • Ability to write ad copy, guide creative strategy, define asset needs, and lead creative testing cadences.
  • Client-facing experience with confidence, presenting insights, and defending strategy.
  • Team management and mentorship experience.
  • Strong critical-thinking skills, ownership mindset, and comfort working autonomously in a remote environment.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

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Навыки

  • Google Analytics
  • Performance Marketing
  • Lead Generation
  • Media Planning
  • Google Ads
  • Programmatic Advertising
  • Google Tag Manager
  • Meta Ads
  • TikTok Ads
  • LinkedIn Ads
  • Bing Ads

Возможные вопросы на собеседовании

Проверка опыта управления крупными бюджетами и способности расставлять приоритеты.

Расскажите о вашем опыте управления бюджетами свыше $100k в месяц: как вы распределяете средства между каналами для достижения максимального ROI?

Оценка лидерских качеств и навыков наставничества.

Как вы подходите к обучению и развитию младших медиа-менеджеров, особенно в условиях удаленной работы?

Проверка аналитических способностей и владения инструментами.

Опишите ваш процесс настройки сквозной аналитики и отслеживания конверсий в GA4 для сложных воронкообразных кампаний.

Оценка навыков работы с клиентами и стрессоустойчивости.

Приведите пример ситуации, когда клиент был не согласен с вашей стратегией. Как вы аргументировали свою позицию и каков был результат?

Проверка стратегического мышления в специфической нише (Healthcare).

Какие специфические ограничения и возможности вы видите в продвижении медицинских услуг через платные каналы (Google Ads, Meta)?

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