Paid Search Media Manager

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Who We Are

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK!  As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined  with a start-up feel.  With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

The Search Media Manager is responsible for tactical execution excellence and accountable for tactical plan delivery. They strategically plan, activate, optimize, and manage search media buys aligned with the communication strategy, customer journey, and audience insights. They are responsible for ensuring effective media activation while considering the client's business goals and objectives. The Search Media Manager works closely with clients, collaborating with them to develop comprehensive media activation plans and presenting campaign analysis and insights to address their concerns.

What You'll Do

Strategic Media Activation:

• Strategically plan, activate, optimize, and manage Paid Search (PPC) or Search Engine Marketing (SEM) media buys aligned with the communication strategy, customer journey, and audience insights.
• Make activation choices based on the communication strategy and client's business goals, and effectively communicate the reasoning behind those choices.
• Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance.
• Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy.
• Have a familiarity with direct response and own search elements of the marketing budget to support conversion goals, including CPL, CAC, CLV, lead-to-sale ratio, etc.
• Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey.

Client Service:

• Understand client's business goals and customer journey to develop comprehensive Search media activation plans aligned with their goals.
• Anticipate client needs and offer innovative solutions and recommendations based on data analysis.
• Present campaign analysis and insights to clients, addressing their concerns and demonstrating the effectiveness of activation planning.
• Translate media objectives and strategies in Search campaign recommendations
• Support campaign structure and audit of prospective client SEM campaigns.

Cross-Functional Collaboration:

• Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes.
• Work closely with Strategy/Planning to manage overall campaign delivery and provide optimization recommendations.
• Act as a trusted advisor to media planning, strategy, CX, and investment teams, communicating and collaborating effectively.

Thought-Leadership:

• Contribute to discussions, providing input to help shape and refine activation Search commitments and standards for effective media activation.
• Implement activation best practices, adjusting to meet your clients' needs to solve their problems, and develop expertise in  Search media.
• Actively participate in professional growth opportunities, skill development, and meaningful contributions within your area of expertise.

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Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway!  Goodway Group is 70% Female!  We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways.  We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.