PPC Analyst

Описание вакансии

Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world’s best brands and charming boutiques from around the world. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.

MARKETING

We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.

LONDON

Our London office is located in Old Street, London’s tech hub, and is home to a wide range of teams. Our open space is ideal for collaborative work and sharing ideas. We also have a large outdoor terrace, which is the perfect spot to have a team lunch or host events.

THE ROLE

The PPC Analyst is responsible for the daily maintenance and optimization of PPC/SEM advertising campaigns, with a specific focus on reporting, measurement and campaign improvements. This role involves executing testing plans, conducting experiments under the guidance of leadership, and processing data to support data-driven insights. The ideal candidate possesses an analytical mindset, a solid understanding of testing methodologies, and the ability to organize data to help refine PPC performance.

WHAT YOU'LL DO

• Implement testing tasks to optimize PPC campaign performance, including ad creatives, landing pages, and bidding adjustments based on defined strategies.
• Assist in the setup of A/B tests and other experimental methodologies to measure the impact of changes on key performance metrics.
• Monitor active tests and campaigns, compile results, and provide data summaries to help inform future optimization recommendations.
• Maintain detailed records of testing processes and results to ensure consistency and facilitate team knowledge sharing.
• Identify and suggest areas for automation within daily testing workflows to improve team efficiency.
• Conduct analysis on campaign datasets to extract trends and insights for optimization.
• Utilize and update custom scripts to automate data analysis and improve the speed of reporting.

• Help maintain custom tools and dashboards used for PPC campaign management and performance analysis.

WHO YOU ARE

• Minimum of 3 years of experience in digital marketing or data analytics.
• Solid foundational skills in data analysis tools like Excel, Looker, Tabelau and data visualization.
• Experience with Google Ads.
• Experience organizing data sets and providing clear summaries to support PPC campaign optimization.
• Ability to track performance metrics and follow A/B testing protocols to provide data-backed suggestions.

• Understanding of the statistical methods required to analyze marketing data accurately.
• Familiarity with SQL/BigQuery is desired, and Python is a plus.

REWARDS & BENEFITS

• Employee Pension Scheme
• Flexible Benefits Program
• Health Insurance & Critical Illness cover
• Flexible work environment- Hybrid Model (3 days a week from the office, 2 days from home)

EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER

EQUAL OPPORTUNITIES- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. 

We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.

SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.