Product Marketing Lead, Nonprofits

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Want to help us help others? We’re hiring!

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join Us! The GoFundMe Pro team is looking for a strategic, collaborative, and execution-oriented Lead Product Marketing Manager (PMM) to shape the product experience, drive go-to-market strategy, and influence roadmap development across our nonprofit SaaS platform.

You’ll act as a thought partner to Product, Design, Sales, and Customer Success bringing voice-of-customer, market insights, and performance data to inform what we build and how we bring it to market. You will play a critical role in positioning our platform in a competitive nonprofit technology landscape while ensuring our teams are equipped to drive adoption, expansion, and long-term customer success.

Candidates considered for this role will be located in the San Francisco, Bay Area. There will be an in-office requirement of 2-3x a week.

The Job

Go-to-Market Strategy & Execution

• Lead tiered go-to-market strategies from early ideation through launch and post-launch analysis.
• Partner with Product to influence roadmap prioritization using qualitative and quantitative insights from customers, prospects, and internal teams.
• Collaborate with Growth, Demand Gen, Sales, and Customer Success to execute integrated campaigns supporting both product-led and sales-led motions.
• Own internal and external facing product newsletter

Positioning, Messaging & Competitive Strategy

• Own positioning and messaging for key product areas across the GoFundMe Pro platform, tailored to nonprofit personas (executive directors, development leaders, finance, and operations teams).
• Ensure messaging consistency across product surfaces, marketing campaigns, sales enablement materials, and customer communications.

PMM Performance & Operational Excellence

• Develop KPI frameworks and dashboards to measure PMM team effectiveness, internal readiness, launch performance, adoption impact, revenue contribution, and customer sentiment.
• Identify gaps in activation, retention, expansion, or messaging and translate insights into clear action plans.
• Continuously improve PMM processes and workflows to increase impact and cross-functional clarity.

Cross-Functional Alignment

• Own and drive a monthly cross-functional leadership cadence to align the organization on PMM priorities, key launches, performance to goal, competitive insights, and roadmap implications.
• Create executive-ready narratives and materials to drive clarity and decision-making at the leadership level.
• Serve as the connective tissue across Product, Sales, Customer Success, Growth, and Marketing ensuring alignment on what we’re building, why it matters, and how success is measured.

Release Enablement & Launch Operations

• Own beta programs, including execution and feedback loops
• Own and optimize (product) newsletter

 Experimentation & Early Access Programs

• Create and manage a unified experimentation framework with leadership buy-in
• Align across PMM/Product, CX, and GGTM on approach and governance
• Strategically manage closed betas:

• Drive structured feedback loops
• Test positioning and messaging
• Share learnings broadly

• Partner with CX, SAMs, and references to identify and recruit appropriate audiences
• Centralize and standardize early access communication
• Define consistent messaging for prospects vs. existing customers
• Improve rollout consistency and internal expectation setting
• Next, take ownership of the research hub launch process and optimize it

• Eventually amplify external communication and GTM impact of research insights

Direct Giving GTM Support (future scope)

• Support go-to-market strategy and execution for direct giving launches
• Develop internal enablement materials:

• Launch briefs
• Competitive talk tracks
• FAQs
• Sales and CX training sessions

• Prepare customer-facing teams for confident external engagement

You

• 6–10 years of B2B Product Marketing experience, ideally in SaaS or hybrid PLG + sales-led environments.
• Experience marketing to nonprofit, mission-driven, or vertical SaaS audiences is a strong plus.
• Proven success leading cross-functional go-to-market initiatives for complex product launches.
• Strong positioning and writing skills. You translate complexity into clarity and resonance.
• Analytical and data-driven, with experience defining success metrics and measuring impact.
• Comfortable navigating ambiguity in a fast-paced, evolving environment.
• Experienced in executive-level communication and presentation (“Amazon-style” narrative development is a plus).
• Familiarity with tools like ClickUp, Figma, Salesforce, Amplitude, and competitive intelligence platforms (Crayon/Klue) is a plus.

Why you’ll love it here

Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.

Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere

Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.

**Competitive Benefits:** Enjoy competitive pay and comprehensive healthcare benefits.

Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.

Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.

Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.

Community Engagement: Make a difference through our volunteering and Gives Back programs.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences.  We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is  $155,500 - $233,500 + equity + benefits.  Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific total compensation package based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com.

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘24 annual report.

Ourannual “Year in Help” reportreflects our community’s impact in advancing our mission of helping people help each other.

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