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Product Marketing Manager
Отличная вакансия в быстрорастущем секторе PropTech с использованием AI. Удаленный формат работы и высокая значимость роли в компании делают это предложение очень привлекательным для опытных маркетологов.
Сложность вакансии
Роль требует высокого уровня автономности и опыта работы в B2B SaaS от 5 лет. Основная сложность заключается в необходимости глубокого понимания как технических аспектов продукта, так и специфики рынка гостеприимства (PropTech).
Анализ зарплаты
Зарплата в объявлении не указана, но для позиции PMM с опытом 5+ лет в США рыночный диапазон составляет $130k-$170k. В Испании уровень будет ниже, примерно €50k-€75k в зависимости от региона.
Сопроводительное письмо
I am writing to express my interest in the Product Marketing Manager position at Breezeway. With over five years of experience in B2B SaaS product marketing, I have a proven track record of translating complex technical features into compelling value propositions that resonate with both sales teams and end-users. My background in driving end-to-end GTM strategies and creating high-impact sales enablement assets aligns perfectly with Breezeway's mission to elevate property operations.
I am particularly drawn to Breezeway’s innovative use of AI within the hospitality sector. Having successfully managed cross-functional product launches and competitive intelligence programs in previous roles, I am confident in my ability to serve as the 'connective tissue' between your product, sales, and customer success teams. I look forward to the possibility of contributing to your lean, high-output team and helping Breezeway maintain its market-leading position.
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Описание вакансии
Breezeway’s award-winning property operations and experience platform helps coordinate, communicate, and verify detailed work at properties. Powering over 55M property care tasks, Breezeway helps thousands of short-term rental managers and hospitality operators increase operational efficiency and boost service revenue while eliminating manual work and elevating the experience at each property.
We're looking for an insightful, curious Product Marketing Manager to join our growing team. You'll be the connective tissue between product, sales, customer success, and demand gen — translating what we build into messaging that moves the market, enabling every client-facing team to win, and helping us stay ahead of a fast-moving industry.
This is a high-visibility role on a lean, high-output team. You'll own meaningful work from day one. Breezeway sits at the intersection of AI and one of the fastest-growing segments in hospitality, offering a unique opportunity to help shape the future of property operations. You’ll join a fast-moving, execution-oriented team that ships quickly and views marketing as a critical driver of growth. As a remote-first company, we prioritize collaboration, ownership, and building a team that genuinely enjoys working together.
What You'll Do
- Drive GTM for product launches — own positioning, messaging, launch plans, stakeholder management, and enablement assets for new features and capabilities across Breezeway's platform, ensuring sales and customer success teams are equipped to bring them to market
- Enable client-facing teams — build and maintain enablement resources for both sales and CSMs, including battlecards, talk tracks, objection-handling guides, and cross-sell playbooks that help the full revenue team communicate value at every stage of the customer journey.
- Own Breezeway's partner and integration messaging strategy — including joint messaging and co-branded assets with PMS and IoT partners, enablement for partner sales teams, and marketplace/directory listings
- Drive cross-sell and expansion revenue — partner with Customer Success and Client Marketing to identify expansion opportunities, develop messaging and materials that support upsell motions, and contribute to programs that grow revenue within the existing customer base
- Own competitive intelligence — partner with product to track and analyze the competitive landscape and larger ecosystem, distill insights into actionable materials that help reps and CSMs win and retain business
- Support worldwide demand generation — partner with demand gen to develop campaign messaging, content briefs, and assets that differentiate Breezeway and convert and contribute to pipeline market-specific messaging
- Develop deep customer insights — conduct win/loss analysis, customer interviews, and market research to sharpen our understanding of buyer motivations and inform messaging strategy across the funnel and surface insights for the product team
- Leverage AI-driven insights and tools to enhance go-to-market strategy, messaging, and campaign performance
Who You Are:
- Able to succeed in a fast-paced, changing, dynamic environment.
- Action-oriented and driven to execute on key objectives.
- Intellectually curious and a continuous learner.
- A strong cross-functional collaborator and communicator; comfortable working across product, sales, CS, and demand gen
- An excellent writer — you sweat the details on copy and know the difference between a feature and a benefit
- Committed to Diversity, Equity, Inclusion, and Belonging (DEIB).
What You’ll Bring
- 5+ years of product marketing experience in B2B SaaS
- Demonstrated ability to translate technical product capabilities into compelling narratives
- Experience supporting or owning product launches end-to-end
- Proven track record enabling both sales and post-sale teams (CSMs, AMs) with materials that drive adoption, retention, and expansion
- Experience using Hubspot, Jira, and AI tools and data to inform marketing strategy, messaging, and campaign performance.
- Bonus: experience in hospitality tech, proptech, or SMB/mid-market SaaS
Breezeway is an equal opportunity employer and prohibits discrimination based on race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status. We embrace diversity and are committed to creating an inclusive workplace. We believe that respect fosters open-mindedness and curiosity, enabling us to gain valuable perspectives from our teammates, the market, and our clients. All qualified applicants will receive consideration for employment without regard to these factors. If you need accommodation during the application process, please let us know.
We're a remote-first company with team members across the U.S. and globe, but we currently hire only in the following states and countries.
Countries: US and Spain
United States: Arizona, Arkansas, California, Connecticut, Florida, Georgia, Idaho, Illinois, Maine, Massachusetts, Michigan, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, and Wisconsin.
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Навыки
- Product Marketing
- Go-to-Market Strategy
- Sales Enablement
- Competitive Intelligence
- HubSpot
- Jira
- B2B SaaS
- Content Strategy
- Market Research
Возможные вопросы на собеседовании
Проверка опыта вывода продуктов на рынок и умения координировать команды.
Расскажите о самом успешном запуске продукта (GTM), которым вы руководили: какие были цели и как вы измеряли успех?
Оценка навыков создания инструментов для отделов продаж.
Как вы подходите к созданию баттл-карт и руководств по обработке возражений для сейлз-команды?
Проверка аналитических способностей и работы с конкурентной средой.
Каким образом вы собираете и внедряете данные о конкурентах в стратегию позиционирования продукта?
Оценка опыта работы с существующей клиентской базой.
Какие стратегии вы использовали для стимулирования допродаж (upsell) и расширения присутствия внутри текущих аккаунтов?
Проверка навыков работы с современными технологиями.
Как вы используете инструменты ИИ в своей повседневной работе для оптимизации маркетинговых процессов?
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