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Regional Marketing Manager, HKT
Престижная компания с мировым именем, четкие критерии успеха на первый год и работа с передовыми технологиями (AI, Cloud). Гибридный формат работы и расширенный соцпакет делают вакансию очень привлекательной.
Сложность вакансии
Роль требует высокого уровня ответственности, свободного владения тремя языками и глубокого понимания специфики рынков Гонконга и Тайваня. Необходим опыт работы с крупными облачными провайдерами и навыки ABM-маркетинга.
Анализ зарплаты
Предлагаемая позиция соответствует уровню Middle-Senior в международной технологической компании. Рыночные зарплаты для региональных маркетологов в Гонконге в сфере SaaS обычно находятся в диапазоне 600,000 – 900,000 HKD в год.
Сопроводительное письмо
I am writing to express my strong interest in the Regional Marketing Manager position for the HKT region at MongoDB. With over five years of experience in integrated marketing within the SaaS sector and a deep understanding of the Enterprise Tech landscape in Hong Kong and Taiwan, I am confident in my ability to drive demand generation and execute high-impact ABM programs. My background includes successful collaborations with cloud hyperscalers like AWS and Azure, which aligns perfectly with MongoDB’s ecosystem.
Throughout my career, I have specialized in bridging the gap between sales objectives and marketing execution. I am particularly drawn to MongoDB’s innovative approach to the AI era and its commitment to developer-centric solutions. I am eager to leverage my fluency in Cantonese, Mandarin, and English to foster strong relationships with regional stakeholders and deliver measurable ROI through data-driven strategies.
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Описание вакансии
MongoDB is looking for a talented and results-driven Regional Marketing Manager based in Hong Kong to drive marketing and account based marketing programs for Hong Kong, Macau and Taiwan markets. This role works in close alignment with cross-functional stakeholders in sales, marketing, and partner teams. Key responsibilities include developing and executing integrated marketing plans that map to priority business objectives, including: online and offline demand generation programs that generate new prospects and advance existing opportunities. This role will report into the Director of North PacRim Marketing.
The working model for this position is hybrid with the expectation of being in the Hong Kong office 2-3 days per week, overseeing the HKTW region.
What You Will Do
- Develop strong, collaborative relationships with sales leaders, account representatives and go-to-market (GTM) partners in the region to drive territory growth and support GTM plans and co-marketing initiatives for different personas from key accounts
- Understand specific challenges within strategic accounts and ability to develop integrated marketing plans and focused programs to engage with new target audiences, generate demand/opportunities and help accelerate consumption
- Orchestrate the "One Team" Approach: Lead the cross-functional coordination between Partner Marketing (CSP and Non-CSPs), Developer Advocacy, and Customer Success to ensure a unified MongoDB voice across every touchpoint
- Work with global marketing on digital, PR, comms, lead gen, and partner activities to support regional goals, and collaborate with the strategic events team to execute the global event program in your region
- Use marketing dashboards and data points to derive insights and inform stakeholders
- Ensure consistency of company priorities through brand strategy and messaging in materials and communication
- Ensure performance and ROI are tracked, and supporting processes set up to effectively measure outcomes
We’re looking for someone with
- 5+ years of experience in Integrated Marketing, preferably in Field Marketing and ABM, specifically within the Enterprise Tech/SaaS space
- Partner Ecosystem Experience: Familiarity with co-marketing alongside Cloud hyperscalers (AWS, Azure, GCP) and the AI/ISV ecosystem
- Analytical Mindset: Proficiency in using intent data and attribution tools (Salesforce, Tableau) to measure ROI and pivot strategies based on account engagement.
- Strong time management, prioritization, and organizational skills are key
- Confident in coordinating activity across several stakeholders, partners and agencies both internal and external
- Language: Native or professional fluency in Cantonese, Mandarin (Traditional Chinese) and English is mandatory
Success Measures
- In 1 month, you’ll meet all key stakeholders, understand MongoDB processes and tools, and help execute confirmed campaigns.
- In 3 months, you’ll have fostered a relationship with your Regional Directors and Account Executives, understand their top target accounts, and begin executing awareness + revenue -focused marketing opportunities and plan for following quarters. You’ll have also established positive relationships with your extended team members
- In 6 months, you’ll have a clear understanding of your key objectives, have executed pipeline acceleration events and demonstrated their impact and have added value to the current marketing plan
- In 12 months, you’ll have fostered relationships across internal MongoDB teams and have executed both strategic and scalable programs, co-produced partner events leveraging the MongoDB partnership ecosystem, co-produced regional events that build affinity for MongoDB across developer communities, maintained flawless documentation and reporting of all programs to ensure success, and have a stake in future programming
About MongoDB
MongoDB is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the database for the AI era, enabling innovators to create, transform, and disrupt industries with software. MongoDB’s unified database platform—the most widely available, globally distributed database on the market—helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, MongoDB Atlas, is the only globally distributed, multi-cloud database and is available across AWS, Google Cloud, and Microsoft Azure.
With offices worldwide and nearly 60,000 customers—including 75% of the Fortune 100 and AI-native startups—relying on MongoDB for their most important applications, we’re powering the next era of software.
Our compass at MongoDB is our Leadership Commitment, guiding how and why we make decisions, show up for each other, and win. It’s what makes us MongoDB.
To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys.Learn more about what it’s like to work at MongoDB, and help us make an impact on the world!
MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.
MongoDB is an equal opportunities employer.
REQ ID: 1273376426
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Навыки
- Integrated Marketing
- Field Marketing
- Account Based Marketing
- SaaS
- Salesforce
- Tableau
- Demand Generation
- Partner Marketing
- Cloud Computing
- AWS
- Azure
- Google Cloud Platform
Возможные вопросы на собеседовании
Кандидат должен продемонстрировать опыт работы с ключевыми клиентами в регионе HKT.
Расскажите о самой успешной ABM-кампании, которую вы реализовали для корпоративного сегмента в Гонконге или Тайване. Каких результатов удалось достичь?
Важно понять, как маркетолог взаимодействует с отделом продаж для достижения общих целей.
Как вы выстраиваете отношения с региональными директорами по продажам, если их приоритеты не совпадают с маркетинговым планом?
Вакансия подразумевает работу с AWS, Azure и GCP.
Опишите ваш опыт совместного маркетинга (co-marketing) с облачными гиперскейлерами. В чем заключались основные сложности?
В описании указано использование Salesforce и Tableau.
Какие метрики вы считаете ключевыми при оценке эффективности полевого маркетинга и как вы используете данные для корректировки стратегии в реальном времени?
Проверка способности работать в мультиязычной среде.
Как вы адаптируете глобальные маркетинговые сообщения MongoDB для локальных рынков Гонконга и Тайваня, сохраняя при этом целостность бренда?
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