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Senior Campaign Marketing Manager, CX

Оценка ИИ

NICE — стабильный лидер рынка (NASDAQ), что гарантирует отличные ресурсы и масштаб задач. Позиция предлагает работу с передовыми AI-технологиями, но требует высокой ответственности и автономности.


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Сложность вакансии

ЛегкоСложно
Оценка ИИ

Роль требует значительного опыта (7+ лет) в B2B маркетинге и глубокого понимания AI-технологий. Высокая планка ожиданий по кросс-функциональному взаимодействию и управлению бюджетами в крупной публичной компании.

Анализ зарплаты

Медиана155 000 $
Рынок135 000 $ – 185 000 $
Оценка ИИ

Зарплата для Senior Marketing Manager в США в сфере SaaS/AI обычно начинается от $130,000. Учитывая масштаб компании NICE, предложение, скорее всего, находится в верхнем сегменте рынка, включая бонусы и акции (RSU).

Сопроводительное письмо

I am writing to express my strong interest in the Senior Campaign Marketing Manager position at NiCE. With over 7 years of experience in B2B marketing and a proven track record of orchestrating complex, multi-channel campaigns for high-growth SaaS companies, I am confident in my ability to drive awareness and adoption for your CX AI solutions. My background in enterprise AI and demand generation aligns perfectly with NiCE's mission to deliver extraordinary customer experiences.

Throughout my career, I have specialized in full-funnel mapping and cross-functional collaboration, ensuring that marketing initiatives are not only creative but also data-driven and results-oriented. I am particularly drawn to NiCE's reputation as an innovation powerhouse and am eager to apply my skills in campaign strategy, lead acquisition, and stakeholder management to help the team exceed its growth targets. I look forward to the possibility of discussing how my expertise can contribute to your continued success.

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Описание вакансии

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.

NiCE is looking for a high-performing, high energy, self-driven, creative Senior Campaign Marketing Manager to deliver complex, multi-channel campaigns to drive awareness, consideration, purchase and expanded adoption of the NiCE CX AI solutions.  Reporting to the Sr. Director of Growth Marketing, you'll join a group of highly collaborative marketers and take the lead in the cross-functional orchestration of the marketing campaigns that drive quality outcomes for the business.   ​

As a Sr Campaign Marketing Manager, a Typical Day Might Include the Following:

  • Drive the strategic development and execution of integrated marketing campaigns, including but not limited to top of funnel demand generation campaigns, media buying, webinars, nurture emails, etc.
  • Work with key stakeholders on campaign GTM strategy, and manage regular check ins, program calibration and 4-quarter out planning.
  • Drive and implement new approaches to campaign content, understanding the buyers journey, ensuring full funnel mapping to guide prospects and customers through the experience
  • Manage planning, development and timely execution of campaign plans with multiple owners across, product marketing, design, corporate communications and marketing operations.
  • Create robust Campaign briefs that communicate the purpose and goals, drive the implementation through project plans and inspire great outcomes.
  • Manage logistics, budgeting, scheduling elements as related to campaigns
  • Manage lead acquisition, nurture and follow-up; collaborate with sales to ensure strong follow-through on sourced leads.
  • Track program results, measure program success, and report metrics to key stakeholders and sales teams. Recommend improvements based on results.
  • Take a data-driven approach to customizing marketing assets and developing initiatives that align with the customer journey, sales buying stages, and support segment-specific needs.

To Land This Gig You'll Need:

  • ​Bachelor's degree in Marketing, Communications, Advertising, Public Relations, or related field (or equivalent work experience) is required.​
  • Minimum 7+ years experience in B2B Marketing, preferably in a high-growth marketing role. Strong background in campaign development and marketing program execution required.
  • Enterprise AI product experience and awareness, communication (verbal and written) and presentation skills
  • Exceptional writing skills, capable of conveying complex ideas in a clear and concise manner.
  • Passion for innovation and a willingness to explore new methodologies, unfazed by ambiguity.
  • Ability to manage multiple projects simultaneously with exceptional attention to detail and flawless execution.
  • Ability to present program strategy and plans clearly, collect and act on feedback from a broad group of stakeholders (sales, executives,
  • Excellent written and oral communication skills required – and importantly, proactively and clearly communicate expectations and deadlines clearly to internal audiences.
  • Comfortable working with Sales teams, cross-functional Marketing teams, Executives, and Customers.
  • Ability to execute programs on time, on budget, and with existing resources.
  • Collaborative in nature and desire to work as a team.
  • An acute understanding of the impact of design and copywriting, and an exceptional ability to identify good design and copy.
  • Candidates with SaaS business experience, high-growth software and/or AI-related enterprise solution experience have an advantage.
  • Strong copywriting skills will give you an advantage.

Bonus Experience:

  • Experience in hi-tech, CX industry or AI-related enterprise software experience
  • SaaS experience
  • Experience with Salesforce.com, Power BI, and/or Marketo​

*About NiCE*

NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.

Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.

NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.

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Навыки

  • B2B Marketing
  • Campaign Management
  • Demand Generation
  • SaaS
  • Artificial Intelligence
  • Salesforce
  • Marketo
  • Power BI
  • Copywriting
  • Go-to-Market Strategy
  • Project Management

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