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Senior Campaign Marketing Manager, CX
Позиция в крупной публичной компании (NASDAQ: NICE), являющейся лидером в сфере CX и AI. Отличные возможности для карьерного роста и работы с передовыми технологиями, хотя отсутствие указанной зарплаты требует уточнения на этапе интервью.
Сложность вакансии
Роль требует значительного опыта (7+ лет) в B2B маркетинге и глубокого понимания AI-технологий. Высокая сложность обусловлена необходимостью координировать работу множества отделов и управлять сложными многоканальными кампаниями в условиях быстрорастущего рынка.
Анализ зарплаты
Зарплата в объявлении не указана, но для позиции Senior Marketing Manager в сфере SaaS/AI в регионе Нью-Джерси/Нью-Йорк рыночные показатели обычно выше среднего по стране. Предлагаемый диапазон соответствует уровню крупных технологических компаний США.
Сопроводительное письмо
I am writing to express my strong interest in the Senior Campaign Marketing Manager position at NiCE. With over 7 years of experience in B2B marketing and a proven track record of orchestrating complex, multi-channel campaigns for SaaS and AI-driven solutions, I am confident in my ability to drive awareness and adoption for your CX AI portfolio. My background in managing full-funnel demand generation and collaborating with cross-functional teams aligns perfectly with NiCE's ambitious growth goals.
In my previous roles, I have successfully led integrated campaigns that bridged the gap between product marketing and sales, ensuring high-quality lead acquisition and nurturing. I am particularly drawn to NiCE's reputation as an innovation powerhouse and am eager to apply my data-driven approach and passion for creative storytelling to help maintain your market leadership. I look forward to the possibility of discussing how my expertise in enterprise software marketing can contribute to the continued success of your Global Marketing team.
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Описание вакансии
At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.
NiCE is looking for a high-performing, high energy, self-driven, creative Senior Campaign Marketing Manager to deliver complex, multi-channel campaigns to drive awareness, consideration, purchase and expanded adoption of the NiCE CX AI solutions. Reporting to the Sr. Director of Growth Marketing, you'll join a group of highly collaborative marketers and take the lead in the cross-functional orchestration of the marketing campaigns that drive quality outcomes for the business.
As a Sr Campaign Marketing Manager, a Typical Day Might Include the Following:
- Drive the strategic development and execution of integrated marketing campaigns, including but not limited to top of funnel demand generation campaigns, media buying, webinars, nurture emails, etc.
- Work with key stakeholders on campaign GTM strategy, and manage regular check ins, program calibration and 4-quarter out planning.
- Drive and implement new approaches to campaign content, understanding the buyers journey, ensuring full funnel mapping to guide prospects and customers through the experience
- Manage planning, development and timely execution of campaign plans with multiple owners across, product marketing, design, corporate communications and marketing operations.
- Create robust Campaign briefs that communicate the purpose and goals, drive the implementation through project plans and inspire great outcomes.
- Manage logistics, budgeting, scheduling elements as related to campaigns
- Manage lead acquisition, nurture and follow-up; collaborate with sales to ensure strong follow-through on sourced leads.
- Track program results, measure program success, and report metrics to key stakeholders and sales teams. Recommend improvements based on results.
- Take a data-driven approach to customizing marketing assets and developing initiatives that align with the customer journey, sales buying stages, and support segment-specific needs.
To Land This Gig You'll Need:
- Bachelor's degree in Marketing, Communications, Advertising, Public Relations, or related field (or equivalent work experience) is required.
- Minimum 7+ years experience in B2B Marketing, preferably in a high-growth marketing role. Strong background in campaign development and marketing program execution required.
- Enterprise AI product experience and awareness, communication (verbal and written) and presentation skills
- Exceptional writing skills, capable of conveying complex ideas in a clear and concise manner.
- Passion for innovation and a willingness to explore new methodologies, unfazed by ambiguity.
- Ability to manage multiple projects simultaneously with exceptional attention to detail and flawless execution.
- Ability to present program strategy and plans clearly, collect and act on feedback from a broad group of stakeholders (sales, executives,
- Excellent written and oral communication skills required – and importantly, proactively and clearly communicate expectations and deadlines clearly to internal audiences.
- Comfortable working with Sales teams, cross-functional Marketing teams, Executives, and Customers.
- Ability to execute programs on time, on budget, and with existing resources.
- Collaborative in nature and desire to work as a team.
- An acute understanding of the impact of design and copywriting, and an exceptional ability to identify good design and copy.
- Candidates with SaaS business experience, high-growth software and/or AI-related enterprise solution experience have an advantage.
- Strong copywriting skills will give you an advantage.
Bonus Experience:
- Experience in hi-tech, CX industry or AI-related enterprise software experience
- SaaS experience
- Experience with Salesforce.com, Power BI, and/or Marketo
*About NiCE*
NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.
Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.
NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.
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Навыки
- Campaign Management
- B2B Marketing
- SaaS
- Demand Generation
- Salesforce
- Marketo
- Power BI
- Content Strategy
- Project Management
- Copywriting
- Product Marketing
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